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SEO is an important part of having a successful online business. The question of whether or not to outsourcing for an SEO Service is easily answered when one takes into consideration the benefits of hiring an SEO expert, namely the knowledge and increased ROI. The Importance of an SEO service As I began to write this article, I went down the well-known path of writing how important using Search Engine Optimization is and why it is an integral part of any successful on-line company. Having, however, been down that path once too many times, I decided to dig a little deeper and try something new. What I discovered were the changes that seem to take place every so often in SEO, which of course led me right back to my original idea; the importance of SEO in itself as well as the reason why Outsourcing SEO Service is Better Than In-House SEO Service. The most determining factor that led me to realise the importance of an SEO service are the many changes that take place regarding Search Engine Optimization on a regular basis. These changes prove that Search Engine Optimizing is a science which as every other field requires meticulous study and knowledge so as to keep up with the trends. Changes such as: • The need for Mobile-Friendly Websites The ever-growing popularity of mobile devices which provide easy internet access has led to the increasing number of mobile searches. Mobiles searches are occurring almost as often as searches on desktop with this number likely to increase. • Optimizing for Voice Search Another major change that has taken place over the last few years is the ever increasing use of voice search. It has been proven that there are as many as 65,000 searches happening every second on Google. This amount also shows to be steadily increasing. An SEO company will increase your content in web pages for voice searches by including conversational phrases as well as by adding Longtail keywords which play a huge role in voice searches. • Rich Snippets Rich snippets, are the results that appear on the top of search engine lists when you search for something. These can be created by adding all of the primary and necessary data to your website; known as structured data. Structured data leads to your website’s ranking in the search engines improving. These were added in Google’s ranking algorithm in 2016. This means that he who is optimizing a website needs to be aware of what data to add, where to position it on the webpage, how many times it needs to be repeated as well as how often this needs to be updated. Outsourcing SEO Service rather than In-House SEO Service This final change is what makes outsourcing better than In-House SEO. If you are not a web developer with knowledge and expertise on webpage development, it is especially difficult to add structured data to your site. Even though, using in-House SEO may seem more appealing mostly as a way to reduce cost, hiring an SEO company is more likely to provide a higher ROI. This is mainly because a SEO company provides affordable SEO packages . These affordable SEO packages contain SEO strategies to provide optimization for all the aforementioned ever-changing aspects of SEO as well as others not mentioned in this article such as Page Speed Optimization, Use of SSL Certificate, Use of AMP and Focus on UX. When hiring an expert it goes without saying that a company will have better knowledge of how search engines work and the changes taking place with Google’s algorithms and how to get your company on the top of the list. They do this by comparing competing websites as well as checking daily how your website is faring compared to other sites. All in all, the ever-changing aspects of Search Engine Optimization as well as the availability of affordable SEO packages make the option of outsourcing for an SEO company a viable and optimal solution for your SEO needs. An SEO expert has the knowledge to optimize your website using all the available SEO techniques and strategies leading to better ranking on Search Engine lists. In-house SEO may seem as a less costly option at a first glance, however, an expert will increase your rankings, your traffic as well as your ROI. This is because the better your website is optimized the more traffic it is bound to attract thus leading to higher revenue.
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