Amazines Free Article Archive
www.amazines.com - Monday, October 14, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133313)
 Advice (160842)
 Affiliate Programs (34734)
 Art and Culture (73685)
 Automotive (145676)
 Blogs (75042)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328451)
 Business News (426309)
 Business Opportunities (366260)
 Camping (10960)
 Career (72723)
 Christianity (15840)
 Collecting (11637)
 Communication (115054)
 Computers (241950)
 Construction (38995)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48197)
 Education (185227)
 Electronics (83492)
 Email (6392)
 Entertainment (159829)
 Environment (28934)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110899)
 Fashion & Cosmetics (196387)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310266)
 Fitness (106047)
 Food & Beverages (62863)
 Free Web Resources (7937)
 Gambling (30224)
 Gardening (25102)
 Government (10512)
 Health (629447)
 Hinduism (2205)
 Hobbies (44033)
 Home Business (91553)
 Home Improvement (251337)
 Home Repair (46124)
 Humor (4819)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29545)
 International Property (3484)
 Internet (190980)
 Internet Marketing (146326)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80475)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98765)
 MLM (14136)
 Motivation (18212)
 Music (27000)
 New to the Internet (9479)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7803)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12672)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126613)
 Recreation & Leisure (95263)
 Relationships (87453)
 Research (16158)
 Sales (80317)
 Science & Technology (110203)
 Search Engines (23451)
 Self Improvement (153096)
 Seniors (6231)
 Sexuality (35942)
 Small Business (49283)
 Software (82994)
 Spiritual (23464)
 Sports (116077)
 Tax (7658)
 Telecommuting (34066)
 Travel & Tourism (307299)
 UK Property Investment (3118)
 Video Games (13427)
 Web Traffic (11726)
 Website Design (56812)
 Website Promotion (36563)
 World News (1000+)
 Writing (35764)
Author Spotlight
RAJESH THAPALIYA

I am in Nepalest tourism industery working since 2000 as a trekking porter to the senior tour leader...more
CACEY TAYLOR

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more
SHWETA SINGH

This article has been written by a verified author, Shweta Singh. She has been in the business of wr...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more
HANVEY HUANG

I'm a Chief Operated Officer from KIMKOO Mattress machinery.The pen is mightier than the sword.so I ...more


Marketing for Interior Designers: Building Brand Exposure by Susan Friesen






Marketing for Interior Designers: Building Brand Exposure by
Article Posted: 01/03/2019
Article Views: 868
Articles Written: 180
Word Count: 744
Article Votes: 0
AddThis Social Bookmark Button

Marketing for Interior Designers: Building Brand Exposure


 
Home Business,Home Improvement,Internet Marketing

It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why?

Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of mouth is a great way to build business, it’s not likely going to be enough to make your design business profitable.

If you want to boost your brand awareness and exposure, you first need to define and market your brand the right way.

What is Your Brand?

Famous entrepreneur and blogger Seth Godin said, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

In other words, your brand is people’s perception of your business. How do you want your brand to be perceived? Maybe you specialize in high-end, luxury decor. Or, perhaps you excel at maximizing small condo spaces or staging homes for sale.

Marketing for interior designers is based on defining your brand based on your specialization. Look at your clients, your style of decorating, whether you specialize in residential or commercial properties – whatever it is that sets you apart from the competition.

What’s the Difference?

Speaking of differentiating yourself from the competition, part of effective marketing is looking at what other home design companies are doing, and what they’re not. For example, if the design companies in your area focus on creating “elegant” or “trendy” homes, why not focus on the fact that your projects often come in under budget?

Don’t forget to have some facts to back up your claims, such as testimonials or percentages. If you’ve won awards or other accolades, why not mention those? Anything you can offer clients that sets you apart will help get your brand get noticed.

What’s Your Brand Experience?

Your interior design marketing strategies should focus on immediate recognition by potential clients. Visual branding is a key part of your brand experience, including your:

• Logo: From your business cards to your invoices, this is often the first thing people will see. Work with a graphic designer to create a logo that reflects your brand and looks equally amazing on a small image or a big banner.

• Images: Obviously, high-quality images are a necessity to market your home design company. You’ll want to showcase your work in your portfolio and any other images you’ll be using on your website or in your marketing materials.

• Colour scheme: Marketing for interior designers centres around colour schemes! Fortunately, you know all about complementary colours and probably won’t need much help coming up with them. Remember that colours evoke people’s emotions and feelings and choose ones that set the mood for your business.

Take a look at the Italian textile brand Basetti Home Innovation’s colour palette. They use a set of primary and secondary colors to convey innovation, novelty, bravery and freshness. • Font: Your typeface also affects your brand experience. Too many companies make the mistake of using a huge array of different fonts across their marketing materials. Choose your header and copy fonts and keep them consistent. Stick to no more than two different fonts to represent your brand. How Do You Share Your Brand?

Now that you’ve done the work to create and differentiate your brand, it’s time to share it! You’ll want to have a consistent website, business cards and perhaps brochures or handouts for trade shows and other events, as well as social media accounts.

Most businesses focus on Facebook and Twitter, which is a great idea for any business. However, as a home design company you have an ideal opportunity to utilize image-focused social media platforms. Research has shown that visual content by drives the most engagement by far, so explore sites such as:

• Pinterest, which has categories like Home Decor and Design trending • Instagram, which is based on sharing image-centric content • Houzz, a huge online community where people go to improve and design their homes

Building your brand and boosting brand awareness is an ongoing project, not a set-it-and-forget-it proposition! Think about the experience you want your clients to have every time you post an image on social media, display your logo on a sign at an event or update your website.

Related Articles - Marketing, brand, USP, unique selling point, unique selling position, marketing strategy, brand design, branding, brand identity. home stagers,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
JOANNA MORGAN

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more
JAMES OLEANDER

James Oleander is a professional writer on business and financial topics. He has published many arti...more
JASON NG

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more
LANCE CHAPMAN

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license