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Marketing Management is a sequence in marketing activities within an organization and out of organization. A practical way is adopted for the marketing orientation, techniques and methods inside and outside the enterprise for the utilization of optimized resources. With the marketing management strategies struggle is made for maximum output. Along with the skilled persons some of the tools are used in marketing management. Some of these tools are free and some are paid. Business organization used the tool by keeping in view their budget and resources. One of the best ways that is adopted in marketing management is competitive analysis. Industry context is completely studied in which an organization operates. In this sense importance is given to the Porter’s five forces, analysis of strategic group of competitors and finally the chain analysis. When the marketers work on the competitors analysis, the first step for which they work is the gathering the profile information of the competitors and giving special attention to have the knowledge of their weaknesses and qualities that they are displaying in their marketing career. The SWOT Analysis is main tool that can help the internet marketers. The things that the marketing manager keep in mind are competitor’s cost structure, main resources, profit source, product differentiation and vertical positioning. Marketing mangers do the marketing research in which marketing analysis is performed. For this purpose various techniques are employed and these techniques are given below Qualitative Marketing Research Quantitative Marketing Research Experimental Techniques Observational Techniques Marketing Mangers set their strategies and set their targets to keep the performance of their organizations high. Two main techniques are applied to set the targets and the performance is measured on two dimension marketing research that is given below. The first segment is very attractive and not purchase dependent and it is frequent growing The companies have resources to highly facilitate their customer. These facilities are provided to the customers to develop a competitive environment for competitors. No doubt all marketing management strategies are applied to earn profit for an organization. The organization set their more resources to the targeted customers instead of non-targeted customers that are less cause of profit generation for an organization. The other focusing point that the marketing managers focus is the position of the product, brand for the targeted customers in the competitive environment. The position of the product in the main market makes the strategic planning either successful or flukes. Today internet has created global competition for all the companies. The marketing managers have to work on the various dimensions for the growth of their company product and brand. Marketing managers have to design the planning according to the different countries and contents of the world as their product is not only limited to their own local city or native country. For marketing management manger also build their email list to convey their promotional messages to their customers. Exit popup software is very helpful for this purpose. Moreover the results of exit intent software
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