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Growing your business online is no mean feat, and Search Engine Optimisation (SEO) is just the beginning. After investing in one of the affordable SEO packages available, it’s wise to consider other options that will help increase your reach further once you have your basic strategy in place. There are all sorts of options to look into when it comes to online marketing, but in this article we’ll be focussing on the power of infographics. If you’ve already made progress with the help of one of the better affordable SEO packages, why not introduce infographics into your marketing strategy? Here are a few helpful tips to get you started. Get Trending The first thing you’ll need to understand is what kind of content (related to your industry) is currently trending in your field. Nobody will want to scroll through a long list of facts about a boring topic! Capitalise on viral, interesting subject matters and you’ll no doubt be much more successful when it comes to increasing traffic. Top Tip: Just a small amount of research on BuzzFeed, Reddit, Twitter and other platforms will give you plenty of inspiration as to what is trending in your industry. Know Your Audience Chances are that if you’d had help from the experts offering affordable SEO packages, you’re already well aware of your audience, but that doesn’t mean you shouldn’t make time for further research when starting a programme of infographic content. Readers of this type of content may differ slightly to your usual audience, so make sure you’re well aware of this before you begin. Tell a Story The best way to create an inspiring infographic is to make sure you apply an information-first approach. Try not to fit the information into a pre-planned design. First, you need to know what you want to include in your infographic – only then should you decide what you want the layout to be. If you try to tell a story with your information, the reader is much more likely to be invested in your content until the very end (which might be where you include your call to action). With the addition of great graphics and advice from experts offering affordable SEO packages, your content will be going viral in no time! Be Consistent If you’re thinking about creating a series of infographics, you’re going to need to have a consistent theme or layout running throughout. Not only will this make your series more appealing to the eye, but it will also make your brand seem more put-together and well-organised. You really can’t go wrong! Affordable SEO packages are just the beginning when it comes to online marketing. Hop on the bandwagon of infographics (after getting some advice from the experts, of course) and your rankings will be sure to skyrocket.
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