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When you are running a small business, SEO is not something you can afford to ignore if you are hoping to compete in today’s digital marketplace. Here are five benefits a business can expect to see if it takes this task seriously: Draw in More Customers One of the major reasons a small business will decide to invest in SEO is in the hopes of increasing their customer base. Indeed, without it, your business will end up losing out on picking up the potential customers who are actively searching for a product or service exactly like the one you’re offering! It may sound obvious, but the fact remains that businesses with optimised websites grow twice as fast as businesses who haven’t invested any time or money into directing ‘targeted’ traffic to their site. Every penny counts when running a small business - and every penny you put into SEO will make a huge difference to your customer base. Make Your Website User-Friendly SEO involves far more than just optimising your website’s content for search engines—it’s also about improving your user experience and making sure that any visitors you get are encouraged to really engage with your site. Ultimately, they should come away with an excellent impression of your work, as this will do wonders for increasing your page views and keeping customers coming back. It’s all about creating: A good overall website structure Uncluttered pages Highly relevant blog and sales content As a small business, SEO work like this can prove far too time-consuming to tackle in house. Not to mention that if a lack of experience leads to major mistakes, you won’t have the luxury of being able to start over as it will put too big a drain on your resources. Instead, investing in laying a good foundation at the build stage will give the site a leg up when it comes to post-build online marketing efforts. Improve Your Conversion Rates Optimised websites are easier to navigate. They will be designed to be displayed properly across all devices. They will load faster, read easier, and will encourage your visitors to spend longer browsing. All these elements add up to create that outstanding user experience mentioned earlier - something that will not just drive potential customers to your site, but keep them coming back in the future. In short, optimisation will help a business foster the loyalty that delivers the subscribers you need to survive and thrive in the market. Better Brand Awareness When you have multiple web pages ranking highly on the search engine results pages (SERPs) of major search engines, potential customers will not only find your brand but will trust it brand far more than they would trust a brand with a weaker web presence. For a small business, SEO is therefore absolutely essential to generating greater brand awareness. You need to be able to capitalise on the key terms that your potential customers are searching for, grab their attention with your site, and then show them they can trust you to deliver a high-quality service. Stand Out from the Competition At the end of the day, if customers are faced with a choice between two businesses in the same industry who are selling practically the same products for pretty much the same price, their decision will ultimately hang on other measures of quality. If one of these businesses has put in the required thought and effort into optimising their site, while the other has left their pages un-optimised and confusing to navigate, there really is no competition. For small businesses, the benefits of investing in search engine optimisation are huge. Small businesses therefore cannot afford to ignore SEO if they hope to compete in today’s ever more crowded and competitive digital market. Author Plate Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on large and small business SEO services that include content and SEO marketing. The agency provides affordable SEO for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.
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