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Crunchy nut woos adults with nutty 'superhero' - Hip Hop Caps Manufacturer - Cotton Baseball Caps M by fdhjkl rfghjtkl
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Crunchy nut woos adults with nutty 'superhero' - Hip Hop Caps Manufacturer - Cotton Baseball Caps M by FDHJKL RFGHJTKL
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Article Posted: 04/07/2013 |
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Crunchy nut woos adults with nutty 'superhero' - Hip Hop Caps Manufacturer - Cotton Baseball Caps M |
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Business,Business News,Business Opportunities
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Kellogg"s Crunchy Nut is targeting adults with a humorous newcampaign featuring "The Crunchy Nut" -- a livefaux-superhero character on missions to "seek out peoplesuffering from dull breakfasts and put the fun back into cerealbowls everywhere." Dressed in yellow tights and a superhero face mask/cap accessorizedwith a spoon, and "armed" with a bottle of milk and awooden honey stick, the Crunchy Nut swoops into homes and otherscenarios to replace people"s boring breakfast choices with"sweet, nutty Crunchy Nut," declaring:"It"s Super Delicious!" The campaign is from Leo Burnett, Chicago, creators of charactersincluding Tony the Tiger and Mini of Mini-Wheats. The campaign has a digital focus, with emphasis on thebrand"s Facebook page . That page is currently featuring the first in a series of"mission" videos (in this one, the Crunchy Nut saves azookeeper and his hip-hop dancing bears from a donut breakfast), aswell as a 30-second TV spot. The spot, showing the Crunchy Nut invading a city dweller"sapartment on a breakfast mission, includes an original superherotheme song, and ends with the message: "The mission continueson Facebook." The campaign"s introductory splash also included anintegration on "Jimmy Kimmel Live," featuring theCrunchy Nut saving Kimmel sidekick Guillermo Díaz Rodriguezand his dogs Paco and Pepe from bowls of boring cereal. (Guillermoisn"t thrilled that The Crunchy Nut has broken through hiskitchen wall, but in the end, both he and his dogs pronounceCrunchy Nut "super delicious.") In addition, earlier this week, the Crunchy Nut could be seenstopping drivers on the streets of Los Angeles to offer themsamples of the cereal. The campaign is also supporting the launch of a third variety ofthe cereal, Crunchy Nut Caramel Nut (the other varieties areCrunchy Nut Roasted Nut & Honey and Crunchy Nut Golden HoneyNut). I am an expert from Hip Hop Caps Manufacturer, it usually analyzes various kinds of industry situation, such as Hip Hop Caps Manufacturer, and many more. Welcome to visit! We are high quality suppliers, our products such as Hip Hop Caps Manufacturer , Cotton Baseball Caps Manufacturer for oversee buyer. To know more, please visits Embroidered Baseball Caps.
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