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Regardless of the type of business, advertising plays a very important role in the operations whether it is done for communicating with existing customers or the purpose is to entice new customers for buying your products and services. In this current climate, it is becoming increasingly hard for businesses to boost their sales and compete with others in the market. Therefore, internet marketing is gaining importance more than ever before in this digital age. Particularly when the target audience is young, it is essential to have online presence because for them, not having it is tantamount to having no existence. Internet marketing is responsible for aligning the way customers make their decisions in regard to purchases. It is especially important for new or small businesses because of the benefits they can reap from this form of marketing. Research has indicated that an increasing number of customers are utilizing social media and mobile internet for conducting preliminary price and product research before they make a decision to purchase anything. Mass marketing is no longer popular as internet marketing is being used by businesses for building relations with customers with the aid of low-cost and regular communication. Internet or web marketing is crucial for a business for several reasons. First and foremost, it enables the business to be open for businesses around the clock without having to be concerned about overtime staff payments or working hours. Offering products online is also convenient for the customers because they can simply browse at the online store whenever they want and place orders when they are ready. Barriers of distance can be overcome when the internet is used as a platform for marketing products and services. A business can widen its target market without having to set up any local outlets in different countries. A network of distributors doesn’t have to be established when an export business has to be built. Furthermore, internet marketing can prove to be a lot less cheap for a business as compared to marketing through a retail outlet. A business doesn’t have to contend with the recurring cost of maintenance and property rental neither does the stock has to be displayed. Instead, inventory costs can also be reduced when stock is only ordered on demand. Apart from that, with web marketing, a business can personalize their products and services for every customer according to their preferences and purchasing history. Targeted offers can reflect the interests of customers by tracking the product information and web pages visited by prospective customers. The internet is an excellent platform for building relationships with clients and increases the level of customer retention for a business. A relationship can be built with a client after they have made a purchase by sending emails for confirming the transaction and appreciating their purchase. The relationship can be maintained by regularly emailing them personalized and special emails about the latest deals and offers. Moreover, with the aid of web marketing, a business can also take advantage of the growing influence of social media and branch out to millions of customers worldwide.
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