Top of Webpage 123 Cookie.User does not exists Internet Marketing Articles - What exactly is Expense Each Steps : A quick Guideline - Article Search Engine
Amazines Free Article Archive - Monday, June 25, 2018
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133246)
 Advice (160501)
 Affiliate Programs (34727)
 Art and Culture (73485)
 Automotive (145417)
 Blogs (74928)
 Boating (9833)
 Books (17127)
 Buddhism (4121)
 Business (1327399)
 Business News (426154)
 Business Opportunities (366184)
 Camping (10945)
 Career (72680)
 Christianity (15822)
 Collecting (11636)
 Communication (115014)
 Computers (241892)
 Construction (38902)
 Consumer (49545)
 Cooking (17053)
 Copywriting (6566)
 Crafts (18196)
 Cuisine (7527)
 Current Affairs (20360)
 Dating (45743)
 EBooks (19671)
 E-Commerce (48176)
 Education (185001)
 Electronics (83403)
 Email (6388)
 Entertainment (159709)
 Environment (28882)
 Ezine (3038)
 Ezine Publishing (5442)
 Ezine Sites (1551)
 Family & Parenting (110850)
 Fashion & Cosmetics (196336)
 Female Entrepreneurs (11837)
 Feng Shui (130)
 Finance & Investment (310141)
 Fitness (105585)
 Food & Beverages (62764)
 Free Web Resources (7933)
 Gambling (30200)
 Gardening (25040)
 Government (10508)
 Health (628650)
 Hinduism (2156)
 Hobbies (44015)
 Home Business (91536)
 Home Improvement (251093)
 Home Repair (46078)
 Humor (4788)
 Import - Export (5436)
 Insurance (45060)
 Interior Design (29534)
 International Property (3485)
 Internet (190916)
 Internet Marketing (146258)
 Investment (22818)
 Islam (1168)
 Judaism (1356)
 Law (80419)
 Link Popularity (4592)
 Manufacturing (20776)
 Marketing (98690)
 MLM (14135)
 Motivation (18207)
 Music (26991)
 New to the Internet (9474)
 Non-Profit Organizations (4048)
 Online Shopping (129592)
 Organizing (7793)
 Party Ideas (11848)
 Pets (38075)
 Poetry (2234)
 Press Release (12656)
 Public Speaking (5618)
 Publishing (7516)
 Quotes (2406)
 Real Estate (126564)
 Recreation & Leisure (95193)
 Relationships (87412)
 Research (16135)
 Sales (80286)
 Science & Technology (110076)
 Search Engines (23443)
 Self Improvement (153028)
 Seniors (6216)
 Sexuality (35930)
 Small Business (49269)
 Software (82903)
 Spiritual (23421)
 Sports (116401)
 Tax (7657)
 Telecommuting (34071)
 Travel & Tourism (306482)
 UK Property Investment (3117)
 Video Games (13421)
 Web Traffic (11715)
 Website Design (56760)
 Website Promotion (36543)
 World News (1000+)
 Writing (35717)
Author Spotlight

I am a practicing lawyer in New York with more than 10 years of experience. I have found passion in...more

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more

I'm a Chief Operated Officer from KIMKOO Mattress machinery.The pen is mightier than the I ...more

Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't ...more

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more

What exactly is Expense Each Steps : A quick Guideline by Rohit Chhibber

Article Author Biography
What exactly is Expense Each Steps : A quick Guideline by
Article Posted: 05/14/2013
Article Views: 140
Articles Written: 219
Word Count: 530
Article Votes: 0
AddThis Social Bookmark Button

What exactly is Expense Each Steps : A quick Guideline

Internet Marketing,Search Engines,Marketing
Cost per Action or CPA is an online marketing strategy and advertising model wherein an advertiser pays only when a user viewing the ad performs a specific action. This action, determined by the advertiser, may range from a simple click to form submission and purchases. As the advertiser is obliged to pay only when the desired action occurs, CPA is considered an ideal online advertising strategy. Because of this, CPA is often called Pay Per Action. But CPA is often referred to as Cost per Acquisition because most advertisers using this strategy aim to make people purchase something.

Clicks versus Action

Commonly, web site performance is determined by measuring the number of clicks made on the site. The number of clicks leading to into the site as well as within the site indicates if web traffic is heavy or not. In such conditions, high traffic websites perform well. However, in the cost per action model, clicks don't matter as much as the actions made by the users within the website. In CPA advertising, a website's performance is gauged by how many times user performs a pre-determined action. Typically, these actions involve the purchase of products or services, downloads, travel bookings, email and newsletter sign ups, video views and more.

Compared to pay per click, CPA or cost per action is a more accurate way to determine the performance as advertisers pay for the exact results that they are looking for. And because the advertiser only pays when a user performs an action, they can manage allocate their resources better and adjust the budget when it is necessary. Ideally, advertisers should figure out how much money they are willing to spend on CPA before using it.


Cost per Lead or CPL is another online marketing technique related to CPA but with a marked difference. In CPL, the advertiser pays for an interest lead given by a user while in a CPA strategy the advertiser pays for a specific action performed by the user. In CPL, the goal is to get information from the users to give the advertiser an idea on the kind of market interested in their products or services. There are two fundamental differences between CPA and CPL:

One, CPL campaigns are controlled more by their advertisers. The advertiser decides which websites their ads should appear on. Meanwhile, CPA campaigns are more publisher-centric. This means that the publishers are the ones who choose the advertiser and the ads that they want to display on their websites.

Two, CPL campaigns are typically lightweight and high-volume-they often require only basic information from the users such as name and email address. On the other hands, CPA campaigns usually require more details like age, gender, address and often, credit card information.

Looking for an online business that is 100% legit?

Look no more. Financial stability can be yours right now!

Earning an Extra income daily is now possible. What's more, is that, it is risk free! Download now and I will show you how the this Techniques work for YOU.

Profile Link Building an Effective Strategy

Seo Company Services

SE Optimization

Related Articles - What, exactly, is, Expense, Each, Steps, :, A, quick, Guideline,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

Cookie.User does not exists

 Author Login 
Email Address:


Forgot your password?
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!


World News


John Dugan is a respected professional author who is noted for his contributions to a variety of new...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

Stevert Mckenzie, Travel Enthusiast. ...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
AYAD ELHIMER is a website that provides listings for local businesses. He currently offers a wi...more

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more

Detective David Love is a world Traveler and International Adventure. He is a Rosicrucian, Spiritual...more

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more

Nanette Victoria Spiritual Coach and Intuitive Guide (over 27 years experience) Spiritual Ministe...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2018, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license