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Author: Kris Murray
Company: Child Care Marketing Solutions
Website: www.childcare-marketing.com/
Author Comment / Biography:
Kris Murray is known as America’s leading expert on child care business success. Kris is President and Founder of Child Care Marketing Solutions, which has helped hundreds of child care programs double, or even triple, their enrollment in six months or less.
Kris is a business coach and marketing consultant for the early childhood industry. Her mission is to help child care owners and directors become more successful and profitable through proven cutting-edge marketing techniques and a unique approach to running a child care business. Kris has over 200 members in her various coaching and membership programs, and over 13,000 people around the world on her email list.
Kris is author of the book “The Ultimate Child Care Marketing Guide” published by Redleaf Press. She is also the creator of “The Enrollment Boot Camp”, “The Double Your Enrollment System & Marketing Toolkit” and “The Daycare Success System”.
Kris has over 24 years of experience helping companies grow and do “smarter” marketing. She earned a Bachelor of Science degree in Communications and Marketing from Miami University in Oxford, Ohio.
Kris is a nationally-known speaker and has appeared at various national and state early childhood conferences. Her most popular talks are on the topics of enrollment-building, marketing, and business management.
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| Articles by Kris Murray |
1. Four Essential Elements of Online Marketing - Child Care Marketing
November 12, 2013
One incredibly important key to drive inquiries and build enrollment in your child care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (tho...
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2. How To Get Powerful Online Reviews - Child Care Marketing
October 29, 2013
Getting reviews from parents is really easy and can provide powerful content to help potential customers make positive decisions about your child care center. The number and quality of online reviews of your center has become increasingly important in search engine rankings. This means one important...
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3. Improve Your Digital Marketing With Facebook Ads - Child Care Marketing
September 26, 2013
One new hot strategy you can use to increase leads into your child care program is pay per click Facebook ads. I’m seeing this take off with a lot of our members so I want to provide you with some information and encourage you to work Facebook ads into the digital part of your marketing campaign. Fa...
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4. One Quick & Easy Step For Better Tours - Get Your Teachers Involved!
September 17, 2013
One key element to finding success at your child care center or program is to involve your teachers in your parent tours in order to really integrate them into your enrollment building machine!
Teacher-parent interaction is often an overlooked piece of the puzzle when evaluating the strength...
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5. Four Quick and Easy Steps to a Marketing Plan for your Child Care Center
August 10, 2013
Right now is the perfect time to be thinking about, planning, and prioritizing back- to-school marketing efforts at your child care center. This is my call to action to you to think about your plan, get it started and then get it finished so that you can reach your fall enrollment goals! What are t...
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6. Three Ways To Power Up Your Marketing Using Video
June 21, 2013
Do you need some refreshing ideas using video to boost your marketing? Want some new ways to connect with parents and increase your enrollment at your child care center? I’ve seen some innovative strategies of using video that are delivering great results out in the child care field and now I’m brin...
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7. How To Get Year End Parent Testimonials - Child Care Marketing Solutions
May 24, 2013
Kris Murray - http://www.childcare-marketing.com
This time of year, April and May, is the optimal time for you to think about really targeting your testimonial strategy to the families that may be leaving and graduating out of your program soon. Some may have been with you for four or five y...
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8. Attracting More Private Pay Clients To Your Child Care Center
May 11, 2013
In the face of reductions to childcare subsidy funding programs, such as Title 20 and other subsidies, that are happening in a growing number of states, many of your centers are being impacted. The clientele that was reliant on these now-defunct subsidy programs is no longer able to afford your serv...
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9. Five Easy Steps to Identify and Communicate Your Unique Value - Your Differences in Child Care
May 05, 2013
Of all the strategies I teach, one of the most difficult for people to actually apply in their child care marketing is how to identify and communicate their core differences - the unique benefits and features of what they do. Here is an easy 5-step process for figuring this out for your center: ...
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10. How To Growing Your Child Care Inquiries And Enrollments Through Call Tracking
April 14, 2013
A really popular topic that I am asked about all the time is: How can we grow our inquiries so that our phone rings more? There is a lot involved in the answer to that question, and the first step is to get very clear on where your inquiries are coming from and where they are not. If you are able to...
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