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Author: Michael David Wilson
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| Articles by Michael David Wilson |
1. How do privacy regulations affect online advertising?
October 22, 2018
Ask an average person how they feel about reading the privacy statement of each website they visit and most will tell you that it is a pain and many simply do not read those documents. The reality here, though, is that those statements are required by privacy regulations for your own protection. Eve...
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2. Pros and cons of hype in online advertising
October 12, 2018
When selling a new product, advertisers often go out of their way to make it sound as great as possible. This is done by generating buzz or hype before the product is even released to the public. If you, as an advertiser, are able to create that excitement early on, you can potentially be making sal...
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3. Five concerns with outdoor advertising
October 05, 2018
When you are out and about, take a moment to look around and see just how common outdoor advertising is right now. You will see ads on billboards on the side of every highway, major or otherwise, on public transport, buildings, and just about anywhere that can hold an advertising banner. The average...
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4. Advertising opportunities in public buildings
September 24, 2018
When you think about advertising on a physical space, just like online ad serving, you want to make sure that you choose one that sees a lot of traffic. Public buildings certainly fit that bill, with places like community centers and libraries. Obviously, you may not be allowed to hang a big billboa...
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5. Advertising and addiction
September 24, 2018
People who have issues with addiction will tell you that there are certain things that trigger their addicted behaviors. Believe it or not, advertising can often be one of those dangerous triggers because it can make people start thinking about something that they have been trying to put out of thei...
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6. Five benefits of having an email ad server
September 24, 2018
We are all well aware that there is money to be made from online advertising, whether directly promoting your own products/services or serving ads for your advertisers. If you have built up a large mailing list over the years and are not including ads in your emails and newsletters, you could be m...
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7. Advertising at public events
September 24, 2018
There are a lot of different places where you can go to get the word out about your business. Many companies are now using ad servers to display their ads online, as well as using tried and tested forms of advertising, such as print, TV, and radio. It’s always a good idea to diversify when you are p...
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8. Issues with political advertising
September 24, 2018
Many website publishers serve advertising on their pages with creatives that are related to their chosen industry or subject. However, there are often available ad inventory for other types of ads. These could be for charitable ads, or perhaps even for political ad banners, the latter of which can b...
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9. Issues with online ad serving
September 24, 2018
When you are trying to market your business, there are several different advertising avenues available to you. Online advertising has become incredibly popular, and for very good reasons. It does not require a large sum of money to start. Plus, ad serving gets your message in front of your target au...
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10. Why Should You Use an Ad Server?
November 14, 2013
An ad server can simply be defined as a web server, which stores and delivers ads for online marketing purposes. However, it plays an important role behind all marketing campaigns by delivering ads to online visitors, not just randomly but in smart ways through multiple channels such as the Internet...
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