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Displaying 1 to 2 of 2 articles |
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Articles by Honey co |
1. Do Consumers Care About Socially Responsible Brands?
September 15, 2013
Yes. They certainly do. Though maybe not in the way you might expect. Some high value research has emerged over the last few years, studying shifting consumer attitudes towards socially responsible brands and how that influences their decision-making, and brand relationships. Two ...
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2. How to Communicate the Benefits of CSR and Sustainability to Business and Brands?
September 15, 2013
I wanted to communicate to business and brand leaders just what a business value-multiplier a true, strategic commitment to social responsibility and sustainability could become - but I was hitting the “word wall.” There simply was no baggage-free language to describe “holistic” CSR and ...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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