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Author: Susan Friesen

Company: eVision Media

Region: British Columbia Canada

Website: evisionmedia.ca

Author Comment / Biography:
As the founder, Susan brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River’s University.

Her experience in the Web Development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School Multi-Media program and also earned several certificates in technology through the University of Victoria and Athabasca University.

Throughout the years, she has also studied many industry experts such as Kim Castle (Branding), Mari Smith, Kris Gilbertson, Sean Malarkey, Lewis Howes, Melanie Duncan & Amy Porterfield (Social Media), Lorrie Morgan-Ferrero, Troy White & Doug Edwards (Copywriting), Fabienne Fredrickson (Client Attraction), Ali Brown & Lisa Sasavich (Product Launch) and David Neagle (Mindset) to broaden her scope of knowledge in order to bring the best of all marketing worlds to her clients.

Displaying 1 to 10 of 65 articles Next >
Pages: 1 2 3 4 5 6 7
 Articles by Susan Friesen 
1. 5 Ways to Strengthen Your Brand Identity
March 19, 2017

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

In person it's easy. You shake hands, strike up a conversation and build a connection. <...

2. How Branding Defines and Positions Your Business
March 13, 2017

What is Branding and How it’s Different from a Logo and Marketing

When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day.

But what exactly is a brand? What does it mean? How is your brand communicated?

3. Why Your New Program Launch Could Fail (And How to Prevent it)
March 07, 2017

The importance of Personal Branding for Entrepreneurs

Thinking about doing a product or program launch to get some fast sales? Read this first!

Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinar...

4. How to Optimize Your Website for Local Search
February 27, 2017

13 Strategies to SEO Optimize Your Local Business Website If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.

Since many marketing initiativ...

5. How to Ensure Your Website is Ideally Positioned For Your Target Market
February 20, 2017

5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want

Is your website attracting the right people who are actually interested in purchasing from you?

Or is it just sitting there and not really accomplishing what you hoped it would?

E...

6. Key Elements of an Effective Book Launch Page: 13 tips to creating a book launch page that sells
February 14, 2017

Your dream of writing a book is finally complete. Congrats.

But now what? What's the best way to get your book campaign off to a big start?

Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this we...

7. Top 13 Ways Landing Pages Can Build Your Business
February 07, 2017

What Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is eno...

8. 13 of the Best Ways to Generate Leads with Social Media
January 31, 2017

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.

I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cu...

9. Facebook for Business: Futile or Beneficial?
January 17, 2017

7 Facebook Facts Every Business Should be Aware of for 2017

Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?

I fear many of you are thinking the l...

10. 9 Reasons Why Social Media Has Become An Epic Fail for Your Business
January 10, 2017

Stop wasting your time; here’s what you can do right now to turn things around

Wish you were getting better results with your social media?

Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking ...

Next >
Pages: 1 2 3 4 5 6 7



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