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Author: Innes Donaldson
Displaying 1 to 10 of 1468 articles Next >
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 Articles by Innes Donaldson 
1. Buying your running shoes online
September 29, 2018

Buying your running shoes online

Finding the best-fitting shoe among the numerous choices at your local running store isn't always easy. To ensure you walk and run in the right shoes this is just one of the times and also one of the scenarios when it pays to maybe cave in and buy your new r...

2. Buying branded running shoes
September 29, 2018

When it come to being a runner and of what ever level, brands like and such as Adidas, Asics, Brooks, Hoka, Mizuno, New Balance, Nike and Saucony for sure stand out to any runner in being major leaders in the market. To help you find your perfect shoe and get a sense of how to go about choosing the ...

3. Why you should visit a running shop
September 29, 2018

If you are really sensible, you'll probably be doing what the running magazines tell us to do and visiting a specialist shop for a spot of gait - and this too is something I would also recommend no end to any runner. No matter what level of runner you are and what level of fitness you are at, this i...

4. Buying new running shoes for a marathon
September 29, 2018

"Should I wear new running shoes for a marathon?" ... Since you've been training for a marathon, you're probably already aware that you shouldn't run in old, worn-out running shoes - this is a question on most peoples lips and this is also a great question to really consider ahead of the big event. ...

5. Key advice for choosing the right overall running shoes
September 29, 2018

When to comes to running and buying a new pair of running shoes you need to think first of all what kind of running you expect to do with them and from them. You need to consider if you are a competitive runner or if you are doing it as a gently hobbies. In this sense I say this as this will in turn...

6. Small business branding
September 26, 2018

Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don't really know why. This is where so many businesses are falling behind. This too is where a business can make all the difference and have a brand which can...

7. Presenting a businesses brand
September 26, 2018

When you’re first launching your business, you’ve got a lot to do in order to lay the foundation for your brand. But once you’ve got your logo designed (hurrah!) you’ll feel like you’ve got the most essential piece of your branding locked into place.

And now, chances are, you’re probably loo...

8. The key components of a brand and its identity
September 26, 2018

Before you create a style guide, you need to know your brand. There are five key components: mission, vision, target audience, brand personality and core values.

Together, these are the most important things needed to establish your brand identity because they tell the world what you stand f...

9. Creating a brand style guide from which to develop your brand
September 26, 2018

What is a brand style guide?

A brand style guide is a document that codifies how an organization presents itself to the world. Put another way, it’s a reference tool that helps maintain consistency by demonstrating what a brand looks, feels and sounds like. It’s so powerful that some people ...

10. Choosing the perfect overall branding agency
September 26, 2018

4 Tips For Choosing The Perfect Branding Agency

Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world.

From part-time web and graphic designers to experi...

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