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Author: Innes Donaldson
Displaying 1 to 10 of 1473 articles Next >
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 Articles by Innes Donaldson 
1. Build a Stronger Brand Position through Marketing Research
October 26, 2018

“What is marketing?” If you ask five different people this question, you’ll likely get five different answers. When I was in school, the answer was much more structured and straightforward: We were told that marketing is more or less a set of processes designed to communicate and deliver value to pr...

2. How to Create Strong Brand Positioning in Your Market
October 26, 2018

How to Create Strong Brand Positioning in Your Market

Determine how your brand is currently positioning itself. Identify your direct competitors. Understand how each competitor is positioning their brand. Compare your positioning to your competitors to identify your uniqueness. Develop a dis...

3. Developing a Brand Launch in todays marketplace
October 26, 2018

Developing a Brand Launch in todays marketplace

Brand launch is the process of creating a professional services brand where none currently exists. Since you are starting from scratch, you have a unique opportunity to choose how you wish to position your...

4. Branding for launching products
October 26, 2018

Instead, focus on your messaging and story, keeping in mind these five reasons why you should launch a brand, not a product: Brands provide peace of mind. Brands create difference and save decision-making time. Brands add value. Brands express who we are. Brands give consumers a reason to share. ...

5. The effectiveness of branding services to businesses
October 26, 2018

The brand of a product or service differentiated it from the competition. Today branding is a bit more complex, and even more important in today's environment no end as a means to be able to stand out to good effect from the greater competition. Effective branding can promote recognition for your bu...

6. Buying your running shoes online
September 29, 2018

Buying your running shoes online

Finding the best-fitting shoe among the numerous choices at your local running store isn't always easy. To ensure you walk and run in the right shoes this is just one of the times and also one of the scenarios when it pays to maybe cave in and buy your new r...

7. Buying branded running shoes
September 29, 2018

When it come to being a runner and of what ever level, brands like and such as Adidas, Asics, Brooks, Hoka, Mizuno, New Balance, Nike and Saucony for sure stand out to any runner in being major leaders in the market. To help you find your perfect shoe and get a sense of how to go about choosing the ...

8. Why you should visit a running shop
September 29, 2018

If you are really sensible, you'll probably be doing what the running magazines tell us to do and visiting a specialist shop for a spot of gait - and this too is something I would also recommend no end to any runner. No matter what level of runner you are and what level of fitness you are at, this i...

9. Buying new running shoes for a marathon
September 29, 2018

"Should I wear new running shoes for a marathon?" ... Since you've been training for a marathon, you're probably already aware that you shouldn't run in old, worn-out running shoes - this is a question on most peoples lips and this is also a great question to really consider ahead of the big event. ...

10. Key advice for choosing the right overall running shoes
September 29, 2018

When to comes to running and buying a new pair of running shoes you need to think first of all what kind of running you expect to do with them and from them. You need to consider if you are a competitive runner or if you are doing it as a gently hobbies. In this sense I say this as this will in turn...

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