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Author: Matt Paines
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| Displaying 1 to 5 of 5 articles | |
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| Articles by Matt Paines |
1. It May Be Summer, But It'll Be Christmas Before You Know It
June 23, 2008
There’s a strange inversion in the seasons that can’t be attributed to global warming. Christmas is when all the holiday advertising starts, and any time now we’ll be seeing Christmas presents appearing in the shops. Which means that savvy Internet marketers are spending the summer getting their sit...
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2. Google Succeeds Where Governments Fail
June 03, 2008
With Google now recognised as the UK’s number one brand we’re seeing the developing maturity of an Internet-controlling corporation. Google has been remarkably subtle and intelligent in taking control of the Internet. They won the search engine wars some time ago, effectively defining the way Websit...
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3. A Pit Opens for Incautious Online Marketers
April 30, 2008
The news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers.
We've already seen several significant players in the Car Insurance market fall victim to the dangers of...
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4. Why Search Engine Ranking is Like the NHS Waiting List
October 04, 2007
OK, so the optimisation process was a raging success. You’re number one worldwide for Lem-Sip flavoured dinnerware. Return to your office and prepare for profit.
Don’t rush, it could be a long time coming.
Search engine ranking is a key performance indicator; it isn’t an outcome. I...
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5. Successful websites built on‘good foundations'
March 29, 2007
Successful websites built on ‘good foundations’ Eighty six per cent of UK businesses do not realise building a website should always start with “good foundations”. One of the UK’s leading search engine optimisation experts is con...
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