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| Articles by ATM Marketing |
1. Squeezing the Most Value from a Tight Budget
January 21, 2013
A Brand for any business is offcourse lot more than just its logo. Any brand name represents the whole business concept and should essentially be in sync with the business concept. A brand name or its pictorial representation aka the logo should be a design that engages the senses and intrigues the ...
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2. Invest in your Brand
January 09, 2013
A brand is, of course, far more than the logo. It’s about how others perceive you. Having said that a big part of that perception is built up through the strengths or otherwise of the brand mark itself. This is where we've always advocated a big picture integrated approach.
You, as a business o...
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3. Personal Service - Building Better Customer Relationships
November 29, 2012
Let’s talk about service. Most other marketing and communications companies are stuck in a traditional structure where an enquiry would be handled by a designated account manager or their immediate team. But this is not convenient and possible, at times when the designated person to look upon and an...
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4. Direct Marketing: The Inbox or the Letterbox
November 25, 2012
To mail or not to mail. That’s the question!!
Our clients sometimes ask us whether they should switch their direct marketing efforts from direct mail to email. Well it all depends upon the scenarios. Both have their own merits. We specialise in both and have no particular bias either way...
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5. Buy Association - Brand promotion with Celebrities!
November 15, 2012
Pairing brands with well-known people! Is it a wise investment? Or fraught with danger? Yes, sometimes it’s a forced affair. But, when the stars do align, the result can be impressive. Whilst writing the piece on Charlie Sheen’s ad appearances, I started thinking about brands which have happily asso...
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6. Earliest Outdoor Advertising - The Ghost Signs of Launceston!
October 04, 2012
Having preserved its architectural heritage better than most Australian cities, Launceston has also retained, inadvertently or otherwise, some of its earliest outdoor advertising. A leisurely stroll through Australia’s third oldest city will reveal some of our country’s best examples of pre-war arch...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: ATM Marketing
