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| Articles by sushant patil |
1. Ambient Media - you can't escape
July 11, 2013
In a market with millions of brands, each vying for the consumer's time and attention, advertisers are resorting to such 'unusual' ideas to woo customers. Hence breaking the clutter is important and needs to be done tactfully. Ambient advertising is a form of advertising done in a non-conventional ...
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2. The Most Cost Effective Medium - Media Buying
July 07, 2013
It’s not been even a decade and the social media has grown exceptionally specially in the field of advertising. It has a remarkable presence and is an integral part of the media plan. No integrated marketing plan is complete without Social Media. In fact these days Social Media sole becomes the only...
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3. Back to the Conventional Medium - Radio
July 05, 2013
There are many clients who are switching to radio advertising to reach out to customers and potential target audiences. This mode of advertising was popular before but in the present era, more and more people are joining hands with radio ad agencies in the sub-continent. With the help of upcoming an...
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4. Articulating the ‘Experiential environment
June 28, 2013
Brands were traditionally perceived as an identity given to a product. But the scenario changed when emotional attributes which connects the consumers to the brand soon took a lime light. The key to the success of any brand is the kind of experience it gives to the customers and while marketing, adv...
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5. How effective are Celebrity Endorsements?
June 10, 2013
Advertising has always been the most evolving industry. The latest trends have a shorter life since the industry is characterized to evolve campaign after campaign to retain the uniqueness of a brand. One of the attempts towards optimizing the brand’s recognition value is celebrity endorsing the bra...
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6. Thesaurus is not the Copy Guru
May 15, 2013
Coming back to what we call as a ‘me too’ copy with a different approach is just like replacing the original copy with its synonyms. It’s observed that many professionals in an advertising agency quite often use thesaurus while writing a copy. The article here is not anti-thesaurus, but the relentle...
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7. Importance of Social Media Marketing
May 09, 2013
In today’s world everyone is addicted with internet, using Facebook, Twitter and other social media platforms to represent her/him self at this world. Everyone busy with his own work and he is using internet for doing work much faster. Every business has make strategies to reach their services at do...
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8. Hire Digital Marketing Agency to Promote your Brand
May 06, 2013
In today’s internet marketing world every business firms wants to their product or services will be reach to every single person in the society. For completing their target they are do ads for their products and services. But, in today’s world every individual or business organization has created th...
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9. SEO Experts Are a Major Help When It Comes To Online Decisions
April 18, 2013
With the advent of internet in India everything is done online and now almost everyone try to be more innovative, more vibrant and use more result oriented online marketing tool, to tap the vast potential of the online market. What Search Engine Optimization experts generally do is to give your bel...
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10. IPL 2013 schedule with its T20 charm excites all
April 10, 2013
What do people of India consider as their religion? What brings people of all religion, caste and creed together? Ask this to any Indian and he will give a straight forward answer. Cricket! For years now India has shown its craze for this lovely sport. A country which has produced the likes of Su...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: sushant patil
