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| Articles by Ron Jacobsen |
11. Improving Your Products by Obtaining Valuable Shopper Insights
May 31, 2013
Even in our Economics class in high school, we are taught that the world revolves around a simple marketing principle: supply & demand. If there’s a need, there must be a supply. Competition comes in when the supply for the demand is provided. Is it worth the expense, will it last, are there better ...
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12. The Continuous Growth of Mobility in Marketing Research
May 20, 2013
If you are living ‘in’ this techy era then most likely you’d be an owner of a smartphone. Having a smartphone means you are a subscriber to an online store that sells applications that caters to your needs or luxuries. Surely, at one point or another, you’ve received a push notification asking you t...
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13. The Right Way of Creating an Infographic
May 15, 2013
At one point or another many people have experienced cramming so much information in their minds. The problem with that is, after all the info has been pushed in the brain, very little of it is understood, and in addition, the time it takes to do all that is – a lot.
This dilemma is similar ...
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14. Qualities of an Excellent Focus Group Moderator
May 09, 2013
Marketing research uses various methods to collect information. One of those methods is managing a focus group. This group is composed of members that will be given questions to answer, issues to discuss and tasks to try or accomplish. The group w...
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15. Preparing the Right Questions to Ask Your Respondent
May 08, 2013
When you already have respondents ready to do the job, it is important for you to have an open communication. Getting to know them is important because it would give you an idea on how to approach certain respondents, how to explain...
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16. Infographics - A More intuitive Way of Presenting Market Research Data
April 29, 2013
Title: Infographics - a More intuitive Way of Presenting Market Research Data
Before we had the radio, people loved books. Then the television came which made slices in what people wanted – books, radio or television. When it came to education, research and work, most people still prefe...
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17. TranscriptionWing™ Announces ListenLink™ - A Solution to Provide More Leverage for Researchers
April 22, 2013
Civicom’s TranscriptionWing™ announces ListenLink™ feature to provide transcription services that are suited to meet even the most stringent requirements of today’s market researchers.
Greenwich, CT (PRWEB) April 15, 2013
Civicom’s TranscriptionWing™ provides transcription services t...
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18. Tips for Recording Good Audio Files
April 22, 2013
The quality of transcripts is directly proportional to the quality of audio you provide. While a lot of factors sum up to a great transcript, the quality of recording is on the top part of the list. Here are some tips for recording good audio files: 1. Record in a quiet place, such as an enclosed...
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19. Respondent Recruitment Expanding from Local to Global
March 27, 2013
Marketing researchers conduct their study with different types of people from different locations. The people they look for to participate in the research all vary depending on the information needed, product or service involved. Sometimes they ne...
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20. Missing Out on Marketing Research Recruiting
March 15, 2013
The marketing research industry is booming these days because the number of companies conducting qualitative marketing research is increasing. Enterprises are hiring marketing research solutions providers to cater to their queries. Why? Well, mainly because everyone wants to be on top. That said, co...
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Author: Ron Jacobsen
