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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
171. Smart Calls-to-Action for Every Buying Stage to Maximize Conversions
April 24, 2018
Have you ever wondered why some websites convert better than others?
You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale.
So what’s the best way to get prospects to take action?
In a previous ...
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172. How Cross-Selling Can Help Your Business
April 19, 2018
4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales
Your business likely has more than one offering and your clients might be interested in more than just one product or service.
When you defined your ideal clients you likely identified who they are and what they want ...
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173. 7 Top Tips to Build Trust Faster with Prospects
April 12, 2018
Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have.
They make you feel like the biggest thing they care about is not helping you, but about making their sales commission.
Our biggest goal as business owners who hav...
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174. 5 Tools to Help Boost Your Small Business Sales
April 05, 2018
In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available.
One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging you...
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175. Does Your Website Need a Content Makeover?
March 29, 2018
Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respo...
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176. 7 Keys to Creating a High Conversion Website Home Page
March 22, 2018
Have you ever said, "If only I knew what to put on my website home page, I'd do it!"?
Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes.
You want to look good and get results online, but the truth is many home pages rank...
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177. A "Call-to-Action" Definition and Why Website Owners Must Use Them
March 15, 2018
You built your website to help your business so it’s important to connect every dot that qualifies it as a success.
One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action.
Often referred t...
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178. Why Your Website Needs a Page for Every Purpose
March 08, 2018
Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients.
Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketin...
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179. 5 Keys to a Winning Website Content Strategy
March 01, 2018
Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways...
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180. 10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure
February 22, 2018
The latest Facebook update has changed the rules of the social media game once again.
Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due to Facebook now looking at the business pa...
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