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Author: Innes Donaldson
Displaying 191 to 200 of 1451 articles < Back | Next >
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 Articles by Innes Donaldson 
191. What you'll need when you own a horse
November 02, 2017

Saddle

When you buy a saddle, what you need to look for is: whether it fits your horse, whether it matches the kind of riding you want and whether it is comfortable for the rider. Saddles come in different types meant for different purposes like dressage, polo, racing, showing, etc. There ar...

192. The need for good horse equipment
November 02, 2017

It is important to remember that any equipment when used on or around horses should be kept in a good condition and free from wear and tear. In particular, important items such as reins, girth, girth straps and stirrup leathers should be regularly checked to prevent wear and tear from going unnotice...

193. Choosing the ideal saddle girth
November 02, 2017

The girth is quite an important part of a horse's saddlery, which we owe a lot to. Without a girth, we would presumably have to ride everywhere bareback, where the majority of us would need to develop an almost superhuman degree of balance to cope with the implications of that! Think about the impli...

194. A brand as an asset to a business
November 02, 2017

The Brand As Asset

When included on the balance sheet, the brand's equity is an intangible asset like good will. Its value brightens the parent company's fiscal picture: this is one big reason why companies are eager to develop strong brands. An enhanced financial picture allows the parent c...

195. Key branding definitions
November 02, 2017

There is very little consistency in people's understanding, or usage, of brand terminology. For clarity, we offer the following definitions:

A Product: is something that is produced to function and exists in reality.

A Brand: has meaning beyond functionality and exists in peoples min...

196. Building up your brand id
November 02, 2017

The key to creative and effective branding of any program, product, service or institution is finding the right positioning--to drive the advertising and other marketing tools. It doesn't have to be complicated or weird. In fact, if it's good and effective, it's simple and will follow this "Rule of ...

197. Brands and brand promotions
November 02, 2017

Let's make some clear distinctions at the outset that should be "no-brainers." Branding requires long-term consistent investment and nurturing. Promotions are about short-term and immediate conversions (sales).

Brands are constructed with three main b...

198. Organisations and their corporate brand management
November 02, 2017

Organisations are now dealing with the much bigger challenge in term of branding. It has discovered that corporate brand has complicated and difficult rapidly changing fundamentals. Balmer (2001) states that corporate brands are cultural as they reflect the organisations subcultures. Consider the ex...

199. The value of having to hand a corporate brand
November 02, 2017

A corporate brand is an intangible asset so it is difficult to copy as it is not a product from a production line. Corporate brand represents a logo or a slogan that is protected by laws, which are in place. Slogans or logos are more secure then the product it self as it is easy to copy a product bu...

200. Branded marketing
November 02, 2017

Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value.

To answer the question stated above it is important to explain what a corporate brand is. It is then a...

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