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| Articles by Innes Donaldson |
261. The role of architectural lighting to a business
February 27, 2019
Architects and business owners have a lot to keep in mind when illuminating their buildings, manufacturing spaces or warehouses.
Advancements in LED industrial lighting offer decision-makers more cost-effective options allowing architect’s limitless creative freedom.
The benefits of ...
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262. The need for brand naming
December 13, 2018
Naming Brand names are an important aspect in setting the tone and personality of your brand, as well as being a key element in marketing activity. Along with design and tone of voice, a name can be a means of differentiation and should reflect the overall brand strategy you’ve developed.
C...
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263. Build a Stronger Brand Position through Marketing Research
October 26, 2018
“What is marketing?” If you ask five different people this question, you’ll likely get five different answers. When I was in school, the answer was much more structured and straightforward: We were told that marketing is more or less a set of processes designed to communicate and deliver value to pr...
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264. How to Create Strong Brand Positioning in Your Market
October 26, 2018
How to Create Strong Brand Positioning in Your Market
Determine how your brand is currently positioning itself. Identify your direct competitors. Understand how each competitor is positioning their brand. Compare your positioning to your competitors to identify your uniqueness. Develop a dis...
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265. Developing a Brand Launch in todays marketplace
October 26, 2018
Developing a Brand Launch in todays marketplace
Brand launch is the process of creating a professional services brand where none currently exists. Since you are starting from scratch, you have a unique opportunity to choose how you wish to position your...
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266. Branding for launching products
October 26, 2018
Instead, focus on your messaging and story, keeping in mind these five reasons why you should launch a brand, not a product: Brands provide peace of mind. Brands create difference and save decision-making time. Brands add value. Brands express who we are. Brands give consumers a reason to share. ...
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267. The effectiveness of branding services to businesses
October 26, 2018
The brand of a product or service differentiated it from the competition. Today branding is a bit more complex, and even more important in today's environment no end as a means to be able to stand out to good effect from the greater competition. Effective branding can promote recognition for your bu...
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268. Buying your running shoes online
September 29, 2018
Buying your running shoes online
Finding the best-fitting shoe among the numerous choices at your local running store isn't always easy. To ensure you walk and run in the right shoes this is just one of the times and also one of the scenarios when it pays to maybe cave in and buy your new r...
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269. Buying branded running shoes
September 29, 2018
When it come to being a runner and of what ever level, brands like and such as Adidas, Asics, Brooks, Hoka, Mizuno, New Balance, Nike and Saucony for sure stand out to any runner in being major leaders in the market. To help you find your perfect shoe and get a sense of how to go about choosing the ...
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270. Why you should visit a running shop
September 29, 2018
If you are really sensible, you'll probably be doing what the running magazines tell us to do and visiting a specialist shop for a spot of gait - and this too is something I would also recommend no end to any runner. No matter what level of runner you are and what level of fitness you are at, this i...
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Author: Innes Donaldson
