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| Articles by Ron Jacobsen |
31. The Evolution of Concert Coverage through Smartphones
December 05, 2012
With the advancement of mobile technology to date, people are now more than ever relying on their handheld digital devices to record and share their experiences at concerts to their friends and ultimately the world in just seconds of tapping a few icons. Application developers for such devices on pl...
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32. Advantages of Going Mobile for Research
December 03, 2012
With the growing number of people going mobile through broadband and wifi services through their smartphones, tablets and many more devices it is undeniable that researchers should start taking advantage of the emerging technologies and find creative ...
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33. Online versus Offline Shopping
November 15, 2012
With the emergence of credit cards, Paypal and many other forms of digital methods of payment coupled with the “Online Showrooms” such as e-Bay, Amazon and many more people are now being seen to shop online for products that people would have had to go to a regular store to check out and shop for. H...
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34. Implementing Online Focus Groups
November 14, 2012
Qualitative research methods can and will vary since the backgrounds of research participants can be very diverse. The many methods researchers use to gather the information may also vary depending on what the researcher believes they would need. ...
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35. Mobile Devices - Feature Phone to Smartphone for Marketing Research
October 30, 2012
Most researchers are mostly likely asking themselves the question of what could be the most effective and efficient means to conduct marketing research. Better too if it would be cost effective as well. Truthfully, all methods would bring in diffe...
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36. Qualitative Research via Mobile Apps and Social Networks
October 30, 2012
The main goal of technology is to make our jobs a lot easier. To be more “user-friendly” so to speak we need to take advantage of the technology that we have and see that we have the need to maximize its functions, right?
People talk. People express themselves and what would be a more easie...
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37. Mobile Ethnography Through the Years
October 24, 2012
Have you ever wondered what it was like to be on a reality TV program where your life’s chapters were randomly shown on national TV? Have you ever done a research in the University where you had to take a video of the entire process of your case studies? Well, if you do, then you’d already have an i...
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38. Marketing Research Using Social Platforms
October 17, 2012
When the word social platforms are mentioned, what comes to mind are the social media sites which allows people to share their experiences, thoughts and emotions to their friends, acquaintances, co-workers or to the public in general. The most popular ones to mention would be Facebook, Twitter, Yout...
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39. Benefits Of Getting Professional Transcription Services
October 16, 2012
Many people have included the use of transcribing firms to assist in various functions. The functions that the transcribing services offer to its clients are of wide nature. These include the academic transcription services,...
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40. Using Mobile in Mall Intercepts
October 16, 2012
Don’t talk to strangers.
Now, where have we heard that before? That is how we view someone who comes up to us out of the blue and says, “Hi, I’m John Smith and I’d like to ask you questions about this product, it would only take a moment of your time and all you have to do is fill this out ...
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Author: Ron Jacobsen
