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| Articles by Joe Hines |
51. Tips on Graphic Design (pt.1)
April 13, 2016
How to Recognize Great Graphic Design When You See It
Part One Great graphic design is one of the hallmarks of a successful brand. Want to move your business forward? Invest more behind your creative work – including your company logo, flyers and brochures, website, package design, busin...
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52. Viral Marketing Step Three: Know Your Customer
April 13, 2016
Step Two in planning your viral campaign was planning your message, and a big part of that was finding the right emotional buttons to press with your consumers and customers. But how do you do that without knowing who they are? I mean, knowing who they are in the same sort of way that a lover sedu...
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53. Step Two: Plan Your Message
April 13, 2016
There are three ingredients in the secret-sauce of every great campaign: planning, planning and planning.
While that's obviously not all you need, at least you'll ensure that your message is clearly understood by the people you most want to communicate with!
If you're creating a vid...
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54. Coke's Content Strategy - Small Business Content Strategy
April 13, 2016
Coke Takes a Big Gulp of Content Marketing
If you needed any further convincing that content marketing is the wave of the future, look no further than last week's Ad Week. The well respected ad industry tabloid ran a major editorial column with the following headline: "PepsiCo Exec Fears ...
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55. The Risks You Take When Purchasing Pool Products Online
March 28, 2016
When you buy pool products online from non-local companies, you should know that there is a significant cost for those low prices. In most cases, you won’t get the manufacturer’s full warranty, and if you decide to return the product, it will cost you money.
Warranties
You won’t get ...
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56. Social Media Marketing - the Social Revolution in Small Business
March 23, 2016
Consider a few recent statistics concerning social media marketing.
The overwhelming majority (97%, up 3% from prior year) of marketers polled in 2013 by Social Media Examiner indicated they are participating in social media marketing.
57% of U.S. online adults read blogs. And of tha...
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57. Make It Viral.
March 23, 2016
Want to get your brand in front of thousands or perhaps even millions of people in a hurry? Viral marketing techniques can help take you to that new level! You don't need a huge budget, you just need a great idea that other people will find either fascinating, hilarious, touching but most of all M...
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58. Lose Focus....Lose Busness
March 23, 2016
A Marketing Case Study: Gap Takes It's Eye Off the Ball AdWeek recently ran an interesting story about branding struggles at Gap retailers. In fact, the trouble is so deep, Gap is closing 175 of its stores to offset soft sales. This is what happens when the brand ceases to connect with i...
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59. Humor In Advertising Makes It Memorable
March 23, 2016
In Tips on Graphic Design and More Tips on Graphic Design, we gave our readers some thoughts on what to look for when pairing your brand with a graphic design partner.
Now have some fun and watch this great Video to see how some brand...
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60. How to Sell 100,000,000 Units.
March 23, 2016
If you want people to get your message these days, the last place you want to pitch it is 'down the middle'.
Pitching to the masses as a strategy for success has been on its way out for a long time.
If you don't believe me, just think about the last sixty years of pop and rock m...
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Author: Joe Hines
