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| Articles by Ron Jacobsen |
51. Utilizing Today's Technology for Event Planning
September 07, 2012
Events are an invaluable tool for marketing. It is undeniable how an event can make or break a brand thus it is very important to learn from the past events and prepare for new ones. Technology has played an important rule in the way events are conducted and more importantly how we document the even...
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52. Importance Of Mobile Research For Retail Analysts
September 07, 2012
A growing number of researchers have shown that smartphone ownership is rising steadily and the numbers have proven to be quite staggering. According to studies done conducted by most major telecoms, almost half of the US mobile phone owners use a smartphone. Worldwide, there are over 5 billion mobi...
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53. Transcription Services at a Glance
September 07, 2012
There has been a significant growth in the transcription industry. Documenting is one of the most important needs of any business. Businesses today are fast paced and it requires good speed in all of its departments to succeed. Late submission of the projects in the business wouldn’t be preferable a...
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54. Technology Bridges the Gap of Global Marketing Research
August 28, 2012
Talk about how research can now be done anywhere and everywhere and focus more on the language demographic that it can reach. Since focus groups can now be done online via Bulletin Boards, people can simply change the language read with their local language. When conducting marketing research in...
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55. What to Do with Hard Copies of Audio in a Digital Age?
August 24, 2012
The transcription industry has undergone many changes in the past decades, and will likely continue to do so for the next coming years. Where there were first secretaries writing out shorthand notes, there were soon Dictaphones to capture everything. Now in some cases there is even voice recognition...
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56. Best Practices in Facilitating Online Focus Groups
August 24, 2012
From a marketing perspective, focus groups are highly necessary in order to collect information about a company, products, services and gain insight from the reactions and comments of the participants.
Traditional focus groups are difficult to organize, because they require the physical pr...
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57. The Challenges of Going Global in Qualitative Research
August 21, 2012
Conducting Global Qualitative Research is extremely challenging as it requires the researchers to closely observe interviews by first determining its objectives, the participants' profiles (as well as the heterogeneous and homogenous differences).. In addition, focus groups will require representat...
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58. Three Reasons Why Video Transcriptions are Important for your Company's Website
August 15, 2012
While most companies feature videos on their websites, few have complemented these with video transcriptions. Understandably, the saying "a picture is worth a thousand words" comes to mind, but transcriptions can be just as if not more valuable to you...
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59. Marketing Research in a Global Perspective
August 15, 2012
Before the internet age, qualitative research was much more difficult to conduct because of the requirements especially if the target markets are global. Global marketing research can benefit from information and data collected from a variety of s...
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60. Why a Professional Transcriber is Often the Better Choice
August 14, 2012
Choosing when to outsource transcriptions and if so, to whom, can be a difficult choice. Transcribing audio recordings is a precise task that requires expertise and the right equipment, and is not as apparent as consumers may think. Many consumers are confronted with the choice between a profession...
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Author: Ron Jacobsen
