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| Articles by Joe Hines |
61. Do Your Customers Trust Your Company?
March 23, 2016
I’ve been noticing a trend in a lot of the business articles I’ve been reading lately. See if you can spot it:
1/15/2013 Huffington Post/ Headline: How Can Big Businesses Build Trust in Today’s Environment?
2/12/2013 Forbes/ Headline: The Decline of Trust (and What We Can Do About I...
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62. Break Through Marketing - Domestos
March 22, 2016
These Ads Might Make You Sick, But Domestos Definitely Keeps the Germs Away! Adweek recently ran a great little piece about a print campaign done by Unilever's Domestos brand. The illustrations for this campaign would make even Freddy Kruger and Pinhead have bad dreams! And because the vi...
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63. Achieve Important Breakthroughs! Learn to Think More Creatively. (pt 2)
March 22, 2016
In the last blog, we discussed some of the blocks people have in achieving solid critical thinking. In today's blog, ways to break through to better creativity are explored. Here are a few ways you can cut through the blocks you're experiencing to become a better creative problem solver! S...
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64. Crack That Creative Nut!
March 22, 2016
We’re all called on from time to time to demonstrate critical thinking and find creative solutions to difficult problems. Some people are naturally inclined to these challenges; magic and miracles seem to stream out of these wizards effortlessly. And then there’s the rest of us for whom creativity ...
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65. 5 Reasons You Should Have a Content Marketing Program
March 22, 2016
A few weeks back, I was hanging out with a few buddies and reminiscing about our Glory Days in college – swapping stories about a few of the girls we’d dated and about the ones that got away. The ale was flowing and with it came the funny stories. We had ourselves a good laugh about the extremes w...
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66. When Does 1 = 4 or 5?
March 22, 2016
Let’s face it. Coming up with a really great story idea for your content marketing program can be challenging. Like a miner, you might have to spend hours of hard work moving worthless rocks and clay just to find a few nuggets of pure gold. But, like the miner that finally gets to shout “Eureka!”...
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67. Three Ways to Write Better Content | Content Writing
March 22, 2016
Three Ways to Write Better Content | Content Writing We’ve all heard the phrase about too much information – “It’s like trying to take a drink out of a fire hose”. The more people get on the Content Marketing band wagon, the more difficult it is to find quality content for all the not-so-g...
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68. Content Marketing Increases Influence
March 08, 2016
For the past month, I’ve been teaching a college course on a subject close to my heart – how marketing has to change in the age of climate change. Think succeeding in the small business world is fraught with challenges? Try re-imagining how we conduct business in a sustainable fashion in an age so...
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69. Coca-Cola Branding | Reflecting Customer Values
March 08, 2016
To my mind, there are only a few moments in our diverse nation that reflect so many of our shared values as do the Holidays. Whether you call this time of year Christmas, Kwanza, Chanukah, or even Festivus (Seinfeld’s mock holiday for the ‘rest of us’), the Holidays are common touch points that br...
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70. Scaling the Great Social Media Wall of China
March 08, 2016
Like seemingly everywhere else in the world, social media has captured the hearts and minds of China’s consumers as well and marketers are right there with them. However, as in so many other things related to running a successful business in China, there are important differences that savvy markete...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Joe Hines
