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| Articles by Tri Emerald |
91. Enhanced CPC Implementation Plus KeywordSpy Advanced Exporter Equals Instant Campaigns
November 16, 2010
Google Adwords is introducing a new feature: Enhanced CPC. This feature will be using the conversion data that you provided Adwords to adjust the Max CPC prices, based on the likelihood an ad will be converting as stated by the conversion tracking data in the account over the past days. In this mann...
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92. Landing Page Optimization to Complement Good SEO
October 19, 2010
It pays a lot to have an effective landing page when it comes to your SEO and PPC strategy. Directing traffic to your page would be one thing, but maintaining it would be another. That is why, as an SEO or SEM, you would want to ensure that you have a strong landing page to complement your traffic g...
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93. Eliminate Unwanted Traffic to Your Website Using Negative Keywords
October 07, 2010
There are a lot of things to consider when setting up an advertisement campaign such as keyword research and optimization; but few advertisers consider using negative keywords on their campaign for fear that it might decrease traffic coming in to their website.
Well, this may be true if you...
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94. Suggestions to Improve Your Adwords CTR
September 24, 2010
When talking about Search Engine Optimization, you always hear the term Click Through Rate or CTR. We have previously discussed what this would do to our ads and how we could improve this factor. In this discussion, I will be introducing some more ways on how to improve CTR. As we all know, CTR i...
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95. Keyword Strategy in Preparation for the Search Alliance of Yahoo and Bing
September 19, 2010
The search environment has indeed taken on a new chapter in these past few months. The much anticipated development is the Search Alliance—the historic partnership between Bing and Yahoo—and everyone is hoping to capitalize on it, even with Google’s continued leadership in the field.
While t...
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96. Using KeywordSpy to Improve Ad Campaign Quality Score
September 06, 2010
Quality Score is a very important factor when creating an ad. Do we really need to improve this factor? How can we improve our AdWords Quality Score? Knowing more about Quality Score would help us in improving our ad's position and lowering our click prices. Here are the tips, tricks and tweaks i...
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97. Site Links for PPC Ad and Keyword Results Enhancement
August 27, 2010
Google Adwords’ Site Links, while innovative, is quite overlooked when it comes to site promotion.
Thankfully, you don’t have to be part of that breed. Today, I will show you how to exploit this nifty tool of Adwords, and use it to your advantage. The Site Links feature enables you to p...
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98. How PPC Will Later Translate To SEO
August 14, 2010
PPC is an effective way to get leeway for the launch of a web business. For a startup strategy, it clearly has the edge over SEO, as evidenced by these facts:
* PPC traffic has the ability to convert at 2.03%, as opposed to natural traffic, which converts at 1.26% * PPC visitors hav...
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99. How to be a Super Affiliate Using KeywordSpy
August 14, 2010
For the highly motivated individual, there exists a virtually limitless number of ways to make money on the Internet with a minimum of technical savvy. You don't have to be an IT Professional or have a degree in Computer Science to get started either, as the most lucrative paths to online wealth req...
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100. Adwords: What You Often Forget To Do
July 27, 2010
Much of us would like to venture into the world of Adwords. After all, it is very enticing and there are a lot of profits to be made. However if not done wisely, we can experience blunders in our quest. Below, we shall know the different things people overlook while doing their campaign: ...
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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Author: Tri Emerald
