Amazines Free Article Archive
www.amazines.com - Thursday, December 13, 2018
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133272)
 Advice (160773)
 Affiliate Programs (34733)
 Art and Culture (73641)
 Automotive (145548)
 Blogs (75006)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328035)
 Business News (426289)
 Business Opportunities (366242)
 Camping (10949)
 Career (72751)
 Christianity (15837)
 Collecting (11636)
 Communication (115049)
 Computers (241940)
 Construction (38970)
 Consumer (49645)
 Cooking (17058)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7535)
 Current Affairs (20373)
 Dating (45769)
 EBooks (19684)
 E-Commerce (48190)
 Education (185126)
 Electronics (83431)
 Email (6389)
 Entertainment (159786)
 Environment (28928)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110881)
 Fashion & Cosmetics (196378)
 Female Entrepreneurs (11840)
 Feng Shui (130)
 Finance & Investment (310216)
 Fitness (105820)
 Food & Beverages (62819)
 Free Web Resources (7936)
 Gambling (30211)
 Gardening (25064)
 Government (10517)
 Health (629043)
 Hinduism (2160)
 Hobbies (44026)
 Home Business (91542)
 Home Improvement (251226)
 Home Repair (46099)
 Humor (4805)
 Import - Export (5444)
 Insurance (45093)
 Interior Design (29541)
 International Property (3485)
 Internet (190953)
 Internet Marketing (146282)
 Investment (22822)
 Islam (1168)
 Judaism (1357)
 Law (80450)
 Link Popularity (4592)
 Manufacturing (20808)
 Marketing (98728)
 MLM (14136)
 Motivation (18211)
 Music (26997)
 New to the Internet (9475)
 Non-Profit Organizations (4048)
 Online Shopping (129604)
 Organizing (7797)
 Party Ideas (11854)
 Pets (38083)
 Poetry (2234)
 Press Release (12667)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126602)
 Recreation & Leisure (95239)
 Relationships (87431)
 Research (16153)
 Sales (80293)
 Science & Technology (110125)
 Search Engines (23445)
 Self Improvement (153070)
 Seniors (6221)
 Sexuality (35935)
 Small Business (49277)
 Software (82919)
 Spiritual (23460)
 Sports (116459)
 Tax (7658)
 Telecommuting (34074)
 Travel & Tourism (306913)
 UK Property Investment (3117)
 Video Games (13420)
 Web Traffic (11723)
 Website Design (56784)
 Website Promotion (36556)
 World News (1000+)
 Writing (35758)
Author Spotlight
INNES DONALDSON

Offering freelance SEO and content writing services plus much more to businesses across the UK and i...more
INNES DONALDSON

Fresco Creative offer freelance SEO and Online Marketing solutions to businesses large and small acr...more
ROBERT HOWARD

The Word of God is as, “Sweet as Honey”. God has Taken Me Through a Whole Lot of Things...more
MOBILE STYLES

Mobile Styles, the leading on-demand Beauty & Health app in the U.S. delivers talented professionals...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more


Issues with online ad serving by Michael David Wilson





Article Author Biography
Issues with online ad serving by
Article Posted: 09/24/2018
Article Views: 598
Articles Written: 19
Word Count: 669
Article Votes: 0
AddThis Social Bookmark Button

Issues with online ad serving


 
Advertising
When you are trying to market your business, there are several different advertising avenues available to you. Online advertising has become incredibly popular, and for very good reasons. It does not require a large sum of money to start. Plus, ad serving gets your message in front of your target audience very quickly. As effective as online advertising is, there are still some definite drawbacks. That is why it is a good idea to work directly and build real relationships with publishers or advertisers instead of simply depending on the middlemen. Also, it's always a good idea to spread your ad budget across a variety of different marketing mediums and channels and then focus more on the ones with the best real ROI. Let’s take a moment to look at a few issues you might face when advertising online:

Ad blockers While online advertising is now an accepted part of spending time on the internet, it is worth remembering that not everyone wants to see your ads. Many of those folks are happy to install an ad blocker that automatically kills ads before they get to the screen. Just be aware that a certain percentage of your ads are not going to reach the people they are intended for.

Non-human traffic It’s worth remembering that it is not just your business that can benefit from placing ads. Publishers can make a nice little chunk of changes by placing ads on their website, and while most are legitimate and in it for the right reasons, there are others who are concerned about nothing but the money. What that means is that they will use bots and other nefarious black-hat tactics to make it appear as though a lot of traffic is coming from their site when in fact very little actually is. Knowing who you are working with is certainly a good advise.

Viruses and malware If you are a publisher looking to run ads on your site, you might decide to go with an ad network or ad exchange. This is a good move given that you can quickly get ads to use when going that route. The problem here is that you don't really know or connect to your advertisers and not all ad networks or exchanges are created equal, which means that some dodgy and malicious ads can slip through the cracks. It’s not uncommon to find ads riddled with viruses and malware, neither of which are good for your site or its visitors.

Real ROI Even with a ton of data and reports, how can you really be sure that you are really getting what you paid for when you run online ads? As we mentioned earlier, there are publishers and vendors out there looking to line their pockets at the expense of your wallet. While it may seem as though visitors are coming in droves, the opposite may be true. This is possible partially because of the complex layers of ad vendors with their own stats and data. With many vendors, data discrepancies are often unavoidable and some data sources for ad metrics might not be accurate or reliable.

Bad ad placement It is not easy to have total control over where your ads end up unless you work directly with a publisher. With an ad exchange/network, there is always a small but real possibility that your ad ends up displaying side by side with another ad or on a content page that promotes hate or violence in some way or another, which may make you guilty by association in the eyes of the viewers.

Ad server software provides a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad serving technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently. For more information on Adspeed adserver pricing, you can visit the website https://www.adspeed.com

Related Articles - ad servers, ad server, ad serving,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
NANETTE VICTORIA

Nanette Victoria Spiritual Coach and Intuitive Guide (over 27 years experience) Spiritual Ministe...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
SANDY FISCHEL

Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
CHRISTOPHER EVANS

Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2018, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license