Amazines Free Article Archive
www.amazines.com - Wednesday, December 19, 2018
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133273)
 Advice (160780)
 Affiliate Programs (34733)
 Art and Culture (73646)
 Automotive (145552)
 Blogs (75006)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328036)
 Business News (426289)
 Business Opportunities (366242)
 Camping (10949)
 Career (72751)
 Christianity (15837)
 Collecting (11636)
 Communication (115049)
 Computers (241942)
 Construction (38971)
 Consumer (49647)
 Cooking (17059)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7536)
 Current Affairs (20373)
 Dating (45770)
 EBooks (19684)
 E-Commerce (48190)
 Education (185126)
 Electronics (83432)
 Email (6389)
 Entertainment (159790)
 Environment (28929)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110884)
 Fashion & Cosmetics (196375)
 Female Entrepreneurs (11840)
 Feng Shui (130)
 Finance & Investment (310216)
 Fitness (105831)
 Food & Beverages (62821)
 Free Web Resources (7936)
 Gambling (30211)
 Gardening (25064)
 Government (10517)
 Health (629063)
 Hinduism (2167)
 Hobbies (44026)
 Home Business (91542)
 Home Improvement (251226)
 Home Repair (46099)
 Humor (4806)
 Import - Export (5444)
 Insurance (45093)
 Interior Design (29541)
 International Property (3485)
 Internet (190953)
 Internet Marketing (146283)
 Investment (22822)
 Islam (1168)
 Judaism (1357)
 Law (80450)
 Link Popularity (4592)
 Manufacturing (20811)
 Marketing (98729)
 MLM (14136)
 Motivation (18211)
 Music (26997)
 New to the Internet (9475)
 Non-Profit Organizations (4048)
 Online Shopping (129604)
 Organizing (7798)
 Party Ideas (11855)
 Pets (38083)
 Poetry (2234)
 Press Release (12667)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126602)
 Recreation & Leisure (95240)
 Relationships (87434)
 Research (16154)
 Sales (80293)
 Science & Technology (110127)
 Search Engines (23445)
 Self Improvement (153071)
 Seniors (6222)
 Sexuality (35939)
 Small Business (49277)
 Software (82923)
 Spiritual (23461)
 Sports (116459)
 Tax (7658)
 Telecommuting (34074)
 Travel & Tourism (306932)
 UK Property Investment (3117)
 Video Games (13420)
 Web Traffic (11723)
 Website Design (56786)
 Website Promotion (36556)
 World News (1000+)
 Writing (35758)
Author Spotlight
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
PHILIP MODY

A. BOOK PUBLISHED: Title of Book Publisher ISBN & Year Status of Publisher 1. Role of Ginger...more
MILECIA MCG

Hey there. I've been programming in some way, shape, or form for the past decade. My background is i...more
R JONES

Free Lance writer on a number of subjects. Retired from worldwide service in the US Marines, and ha...more


How to know when to invest in "that new thing" for your business by Gregory Anne Cox





How to know when to invest in "that new thing" for your business by
Article Posted: 03/09/2018
Article Views: 849
Articles Written: 14
Word Count: 906
Article Votes: 0
AddThis Social Bookmark Button

How to know when to invest in "that new thing" for your business


 
Business,Home Business,Investment
Keeping up with all of the new tools promising to make our business lives better, more successful, easier, and do it all or less than the other guy’s new thing is impossible. I Googled “new tools for business” and the G-ster returned 863,000,000 entries. Now let’s say that 99% of those are not high quality offers, not from a reliable resource, or simply not a match to my needs. The remaining 1% is many thousands more than I care to read.

My search was not specific enough it’s true, just like most days in the life of an entrepreneur. Most days we don’t go looking for a new app or platform, but between emails from people I like suggesting their favorites, FB ads, and promotional emails from partners; stuff finds us, right?

You know how you go to a new store for one thing and you end up with a cart full of things you didn’t know you “needed?”

Since part of my job is to stay on top of what makes business and marketing more effective and easier, down the rabbit holes of research I go so I can recommend and be up to date on what’s worthwhile.

One of the downsides of research as you probably know is that it is a bottomless pit into which we gladly throw our time. Not only does it serve to educate and entertain us it is an important diversion from the work we don’t like to do.

I wish I were kidding and you know exactly what I mean.

Back to the subject at hand. There are times when a promo for a tool or new software wasn’t something we were actively looking for but does remind us of a problem we have that we’ve been meaning to do something about. Taking out the credit card could be warranted and a smart idea sometimes and others where you are advised to step away from the buy button.

Here are a few questions to ask before you click “buy now.”

1. What problem are you looking to solve? 2. Is this the right tool for the job? 3. Is buying a tool the right answer or is it time to hire a human? 4. What is the ROI you want from your investment? 5. Is it the right expense right now?

Question 1 is the most important thing to get clear on, and the trickster of retail therapy wants you to get it wrong. Let’s say you get a promo for social media scheduling software and you think “This is it. I’m going to finally get out there and be consistent with my social marketing.” Not so fast. Platforms like Hootsuite, Social Queue, Buffer, and the rest are only as good at getting you consistent as you are with filling the pipeline. If you aren’t willing to invest an hour or two per week to load the system up, you’ll be paying for something you don’t use.

The question of the right tool can be simplified by knowing how you like to work. I need an interface that’s pleasing and easy to navigate. Drag and drop suits me fine and I need direction. (This is why I cannot for the life of me figure out Asana.) Customer service is also high on my list of requirements. Do you care if you only get email support within 48 hours, or do you at least want chat at least during business hours?

The answer to #3 might just be a person. It will probably cost you more money, but money shouldn’t be the only deciding factor when you make business decisions. Is the thing you “don’t have” the money for the thing that will allow you to get more clients or do something in half the time? Never make a decision only based on money.

#4 — Will investing in this tool pay you back so the expense is warranted? You have to think about your return on investment whether you are investing money or time in every aspect of running your business. If the software costs you $20 a month but it gets you 5 new leads or saves you 5 hours because you are automating, that’s great ROI.

And finally, is this expense — even if it’s “only” $20/month — the right one right now, or do you need to conserve cash for something down the road with a bigger impact? Resources are precious in our businesses and we can always find a way to spend them. Weigh every expense against the long-term goals you have.

There is no way to keep up with all the cool new apps, software, and platforms that promise to help us be seen. And many of them offer a free trial or don’t have yearly contracts so you can test them with little out of pocket. Before you even start trying things, get clear on the problem that needs solving. There is no use playing with social scheduling software if you have a bookkeeping problem. And, no reason to play with a tool that requires time you don’t have to get the desired result.

Do some homework around your pain points and plans for your business before setting off down that rabbit hole of research and I promise you’ll have more time for the things you love about your business — and some left over for that stuff you don’t.

Related Articles - invest, ROI, new gadgets, new software, latest must have, marketing, entrepreneurs,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
NANETTE VICTORIA

Nanette Victoria Spiritual Coach and Intuitive Guide (over 27 years experience) Spiritual Ministe...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
SANDY FISCHEL

Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
CHRISTOPHER EVANS

Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2018, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license