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Showing 1 to 25 of 500 Articles in Advertising.
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1. Are Sublimation Printing and Laser Printing the Same?
April 10, 2019


If, by any means, one refers laser printing as inkjet printing, then I would say yes, somewhat the same, but there is much more to that. Inkjet printers, in general, are known to press graphics onto vinyl banners, stickers, or fabric (given that is designed suitable for fabric printing). On the contrary, that is not how it is with dye sublimation printing. This process makes use of dyes, instead of inks, which is a significant difference which requires totally different process. Inkjet Printers Most inkjets use the CMYK 4CP or 4-color process printers. C stands for cyan, M for m... (read more)

Author: Barry Brown

2. How To Know If You Have Hired The Right Advertising Agency
March 15, 2019


The business world is a tough place for even the toughest folks. Just about everything is working against you, which is why hiring an advertising agency that gets the job done is such a blessing. It’s one less thing you have to worry about, and understand that being in business means worrying about more than you could have every imagined. But hiring the right advertising agency for your business is another step that has to be navigated carefully. Should you hire the wrong agency, you waste time and money investing in worthless strategies, and you run the risk of doing irreparable harm to ... (read more)

Author: Alfred Mears

3. Audience Definition: What It Is And How It Can Save You Money
March 15, 2019


Deciding to go into the business world is a bold venture for anyone simply because of the risk involved. In order to best navigate said risk, businesses employ advertising & marketing strategies like audience definition to get a better handle on how best to focus their efforts. On the surface, the idea of audience definition doesn't seem like such a difficult term to breakdown. In essence, you, the business owner, are taking steps to defining your audience, right? Well, as your English teacher would say, you can't define a term by using the actual term, and as such, audience definition is... (read more)

Author: Alfred Mears

4. How SEO and Site Design Helps Businesses
March 05, 2019


Modern businesses have many avenues available when they want to market their goods and services. While traditional marketing techniques are still relevant, search engine optimisation has meant that digital marketing is now a cornerstone of many strategies. What is SEO? The purpose of SEO is to help a business get a higher ranking on search engines. With services for SEO on Mornington Peninsula, it would be possible for a business to become the company that everyone is seeing when they are searching for specific keywords. For instance, an Italian restaurant in the area may want t... (read more)

Author: Edmund Brunetti

5. Advantages of Investing in Home Solar Energy
March 05, 2019


If you live in Tasmania, you may have been considering alternative energy options in the past few years. Most residents are aware of the rising electric prices, which are making it expensive to heat, cool and run the rest of the appliances in homes. Instead of simply trying to use less electricity, which is not always a viable option, there are other avenues that homeowners can take. And one of those options is to invest in home solar energy in Tasmania. Here is a run-through of the major advantages of investing in home solar energy. Residential Solar in Tasmania The perks of residen... (read more)

Author: Edmund Brunetti

6. Using a Rug to Complete Décor
March 05, 2019


Have you ever had this experience when you move into a new house? The old house was just fine, you had all the things you needed and then you move into the new place, and suddenly you need things? You might suddenly find that the old furniture just doesn’t work in the new place. On occasion it simply doesn’t fit – or even more problematic, it simply isn’t big enough. When you move into a new place where you have a little more space and suddenly that corner couch looks like a pea on the back end of an elephant. Moving house can be expensive, and the temptation is to not control you... (read more)

Author: Edmund Brunetti

7. Reinvent Yourself for the Spring with these Simple Tips!
March 04, 2019


Spring is sprung, and it’s time for a new look! And while most people are looking for ways to afford a new wardrobe, new hair, and new makeup, you are looking for something a little deeper than that, a new attitude! It’s true that when you look good, you feel good. But the reverse is also true. When you feel good, you look good. You may have experienced the feeling of wanting to do something nice for yourself or pamper yourself when you are having a good day and that proves the second statement to be true! If you find yourself wanting to take advantage of the opportunity to change things ... (read more)

Author: Mobile Styles

8. Why Dye Sublimation Printing is Superior and the Fabric of Choice
February 28, 2019


There is a fabric suitable for dye sublimation printing. Also, there are many pros or advantages when it comes to this kind of fabric printing. Fabrics for Dye Sublimation Printing A fabric that has polymeric cellular structure works fine with sublimation printing. I will discuss later why these polymers are necessary for the method to work. There are fabrics with polymers that come with different names such as polyester. These include acrylic, nylon (but doesn’t work with dye sublimation), polyacrylonitrile, spandex, polyethylene terephthalate, and two others that I can barely ... (read more)

Author: Barry Brown

9. Choosing the perfect pair of cycling sunglasses
February 28, 2019


Many have presently turned to cycling as their new sport or hobby. The main reason for this is because of the fact that cycling is highly entertaining at the same time is good for the physical aspect of the body. However, when not done properly, such as not wearing the proper apparel or wearing the necessary protective gear, cycling can pose negative effects on the entire body, particularly some damage to the eyes that can end up being permanent. First of all, the cyclists should get themselves their own pair of cycling sunglasses, especially if they plan to cycle through hot and ultimate... (read more)

Author: Innes Donaldson

10. How to Choose Affordable and Technically Advanced Printers
February 25, 2019


A large number of documents today float in softcopies. These may be in the form of digital documents in various forms but they are acceptable almost everywhere. This is a kind of complete shift in the way businesses operated or office documentations took place a decade ago. However, even in this increasingly advanced computer era, need for printed documentation has not subsided. In fact more technical advancement has taken over the yesteryear printing patterns. Result is – we see much more lucrative designs and high-definition images getting printed. Having realized the significance of pr... (read more)

Author: John Edward

11. Banner Hemming Methods You Can Use
February 21, 2019


With banner hemming, you can opt to sew, glue, weld with heat, or tape your banners. There are shops that don’t have the sewing machine, and glue is not the only option although it doesn’t need machinery when hemming. Let’s go over the options one by one. Hemming with Glue You have to first get the right adhesive glue for vinyl banners. Per experience, we set the banner flat on a table and lay an 8-foot and 2-inches wide ruler along the edge of the banner. Using the ruler, we drew a straight line that is 2 inches from the edge. After that, we applied the glue within the line to the e... (read more)

Author: Barry Brown

12. Five Surprising Secrets About Internet Advertising Agencies
February 15, 2019


The world is changing every single day, and perhaps the biggest changes are those that deal with technological advances in every facet of life. These changes don’t wait around for anyone, and if you’re trying to run a successful business in this day and age, internet advertising agencies are probably the best way to help keep up with the times. These specialized companies are aware of the changes happening from moment to moment, and they are well-versed in finding the data to help structure a promotion strategy that best suits your business. As with most digital or net-based things, there... (read more)

Author: Alfred Mears

13. PPC Advertising: Three Things It Can Do For You — And One It Can't
January 16, 2019


In the digital world that we live in, PPC advertising is an absolute must for any company trying to stay relevant. Without a successful website or web presence, you are, in essence, really up a creek. It’s a sign of the times, and the fact remains that unless you have an internet presence that has meaningful connections with prospective customers/clients, you are invisible to the world. This begs the question: what can PPC do for your company? You figure you’ve already got a few irons in the fire, so PPC may not be of use right now. The careful businessperson in you may still be reticent ... (read more)

Author: Alfred Mears

14. Pay Per Click Advertising: What Every Business Owner Needs To Know
December 15, 2018


Succeeding in business takes moxie, determination, industry knowledge, and a bit of “wildcatting”. It also means that you’re taking the time to understand how best to get your business’s name out there, which is where pay per click advertising, also known as PPC, comes into play. While some might argue that business is only about maximizing profits whenever you can, most big players understand making a big splash on the scene entails one important mantra: “You gotta spend money to make money.” Herein lies why pay per click advertising seems like such a natural fit. In essence, PPC adverti... (read more)

Author: Alfred Mears

15. The Common Coffee Machine Problems and Their Solutions
December 09, 2018


Let us face it. Regardless of what kind you decide to acquire the coffee machine available on the current market or what brand, you're certain to experience some issues. Since the day begins with coffee machine problems, it will limit you from enjoying a cup of java. Before you begin feeling overwhelmed by the manufacturers, concentrate that everybody must face at any point in time. Proceed through the problems and prepare those to be resolved by yourself. Filter coffee machines aren't likely to use problems as this, however for preventing complications whenever 30, you've got to keep you... (read more)

Author: Anish Sah

16. The Importance of the Right Printing Solutions for Businesses
November 29, 2018


Modern businesses are largely dependent on quality printing solutions and that’s not without reasons. We all understand that stuff like pamphlets, brochures, flyers, folders, catalogs, calendars, newsletters, banners, danglers, business cards and letterheads are all very important promotional tools for businesses. What is the Significance of Printing Solutions? Here is where credentialed business printing solution providers end up playing such an important role. These companies are in charge of offering quality prints of the aforementioned necessities. It doesn’t matter whet... (read more)

Author: John Edward

17. How to choose the best web design company in London?
November 22, 2018


In digital marketing a customer gets to know a business only through its website. If the website is easily accessible, impressive and authentic, the site generates more business. To get a properly organized website, seek help from a professional web design company in London. With the increasing popularity of digital services, the number of companies offering this kind of service are also on the rise. For this reason, it is important to choose the right organization. Choose the right website designing partner for your company by following the below tips. Check the fees! Last but not t... (read more)

Author: Suman Dhankhar

18. What Advertising Media Agencies Can Do For Your Business
November 21, 2018


It’s no secret that if a company wants to succeed in the fast-paced world of business, they need to be on the cutting edge. This involves know-how, zeal, savviness, and it most certainly calls for the hiring of an advertising media agency. Such an agency focuses on the traditional advertising needs of a company but has the 21st-century wherewithal to get things done in the modern media age. The world of business is changing and has been doing so for for many years. Some would argue that this change has been exponential in just the last couple of decades. Advertising media agencies have be... (read more)

Author: Alfred Mears

19. Three Ways Customer Segmentation Has Changed Marketing
October 22, 2018


For veterans of the marketing world, the idea of customer segmentation is not new. However, even the most grizzled marketing pro will tell you that the advent of customer segmentation changed the marketing game forever. When most resources were once spent trying to find a customer base with no clear definition, breaking things down into segments allowed marketers the ability to focus their attention on specific groups of prospective customers. However, it must be said that while customer segmentation has made its mark on the marketing world, the dawn of the digital age of marketing is upo... (read more)

Author: Alfred Mears

20. Pros and cons of hype in online advertising
October 12, 2018


When selling a new product, advertisers often go out of their way to make it sound as great as possible. This is done by generating buzz or hype before the product is even released to the public. If you, as an advertiser, are able to create that excitement early on, you can potentially be making sales before your product even hits your online store. Generating hype is something that has been done from the very early days of advertising, but there are some serious pros and cons to consider before you fire up the hype machine. Create an ad that is both catchy and shareable The key to gener... (read more)

Author: Michael David Wilson

21. Five concerns with outdoor advertising
October 05, 2018


When you are out and about, take a moment to look around and see just how common outdoor advertising is right now. You will see ads on billboards on the side of every highway, major or otherwise, on public transport, buildings, and just about anywhere that can hold an advertising banner. The average consumer is blasted by ads at every turn, and with so many businesses going that route with their marketing efforts, it stands to reason that outdoor advertising is still incredibly effective. While you will almost certainly see results when placing ads outdoors, there are also drawbacks to conside... (read more)

Author: Michael David Wilson

22. Advertising opportunities in public buildings
September 24, 2018


When you think about advertising on a physical space, just like online ad serving, you want to make sure that you choose one that sees a lot of traffic. Public buildings certainly fit that bill, with places like community centers and libraries. Obviously, you may not be allowed to hang a big billboard in one of those buildings, but many of these locations have spots available where local businesses can display a small banner or leave postcards, flyers, and leaflets. Visitors are drawn to these locations for the useful services and resources they provide to the public, so you can be sure that y... (read more)

Author: Michael David Wilson

23. Advertising and addiction
September 24, 2018


People who have issues with addiction will tell you that there are certain things that trigger their addicted behaviors. Believe it or not, advertising can often be one of those dangerous triggers because it can make people start thinking about something that they have been trying to put out of their mind. While most of us can ignore and switch off ads that are not interesting to us, the same cannot be said for people with addiction issues. This is a serious problem, especially when you consider that there are ads served everywhere nowadays. Let’s look at how advertising and addiction can go h... (read more)

Author: Michael David Wilson

24. Five benefits of having an email ad server
September 24, 2018


We are all well aware that there is money to be made from online advertising, whether directly promoting your own products/services or serving ads for your advertisers. If you have built up a large mailing list over the years and are not including ads in your emails and newsletters, you could be missing out on a lot of money. Going with an email ad server has a lot of benefits, some of which we will discuss in a moment, and you will find it to be a great way to increase your income using email advertising. Let’s get to some of the benefits of having your own email ad server: Monetize your... (read more)

Author: Michael David Wilson

25. Advertising at public events
September 24, 2018


There are a lot of different places where you can go to get the word out about your business. Many companies are now using ad servers to display their ads online, as well as using tried and tested forms of advertising, such as print, TV, and radio. It’s always a good idea to diversify when you are putting together a marketing budget, as using a number of different mediums gives you the ability to reach many more people. While advertising has proven incredibly effective, it is often the ability to talk to the consumer directly that yield the best results. This is why so many local companies sti... (read more)

Author: Michael David Wilson



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