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Marketing Articles and Ezines

Marketing

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Showing 1 to 25 of 500 Articles in Marketing.
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1. The Power of Content Marketing Storytelling
April 11, 2019


3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling. We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty. According to Jennifer Aaker, a psy... (read more)

Author: Susan Friesen

2. Personal Branding Tips to Boost Business Success
April 03, 2019


Never Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? It should, because it absolutely impacts your success. First, it’s important to clarify we aren’t just talking about big brands. It’s the personalities that represent them that help these companies create a brand. Why Branding is Important When y... (read more)

Author: Susan Friesen

3. Sublimation Printing on Flag Banners, Mugs, Snowboards, Glass, and Others
March 28, 2019


Can Dye Sublimation Work on Mugs, Plates, Snowboards, etc? It is possible to do sublimation printing on rigid substrates. But you are going to need to treat the surfaces first for this method to work. The surfaces of mugs, glass, license plates, or snowboards are not coated with polymers unlike the fabric of choice for dye sublimation which is polyester. And so, you need to treat them with polymer-based spray. Each of the mentioned item are different from each other, so each might require different degree of pressure, temperature, and dwell times, as well as being dependent on the va... (read more)

Author: Barry Brown

4. The Right Reasons for Rebranding Your Business Logo
March 17, 2019


Thinking About Changing Your Marketing Graphics? Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you’re not undoing all the hard marketing and branding work that you’ve done, and that you fully understand how to rebrand for the most effective results. Your brand tells a powerful story, and you don’t want to dilute that by fixing (or breaking) something that doesn’t need fixi... (read more)

Author: Susan Friesen

5. How To Know If You Have Hired The Right Advertising Agency
March 15, 2019


The business world is a tough place for even the toughest folks. Just about everything is working against you, which is why hiring an advertising agency that gets the job done is such a blessing. It’s one less thing you have to worry about, and understand that being in business means worrying about more than you could have every imagined. But hiring the right advertising agency for your business is another step that has to be navigated carefully. Should you hire the wrong agency, you waste time and money investing in worthless strategies, and you run the risk of doing irreparable harm to ... (read more)

Author: Alfred Mears

6. Audience Definition: What It Is And How It Can Save You Money
March 15, 2019


Deciding to go into the business world is a bold venture for anyone simply because of the risk involved. In order to best navigate said risk, businesses employ advertising & marketing strategies like audience definition to get a better handle on how best to focus their efforts. On the surface, the idea of audience definition doesn't seem like such a difficult term to breakdown. In essence, you, the business owner, are taking steps to defining your audience, right? Well, as your English teacher would say, you can't define a term by using the actual term, and as such, audience definition is... (read more)

Author: Alfred Mears

7. 3 Tips for Social Media Storytelling
March 14, 2019


How to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there. If you don’t attract attention, your message is going to be lost in a sea of other competing messages. When we’re attempting to connect and engage with... (read more)

Author: Susan Friesen

8. It's Time to Get Serious About Voice Search Optimization
March 07, 2019


How to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google Assistant to Siri, people are speaking rather than typing to search online more than ever. According to Location World, more than 40 percent of adults used spoken search on a daily basis in 2016. ComScore estimates that over 50 percent of searches will be voice-based by 2020. It makes sense: it’s much easier to speak a quest... (read more)

Author: Susan Friesen

9. Why Dye Sublimation Printing is Superior and the Fabric of Choice
February 28, 2019


There is a fabric suitable for dye sublimation printing. Also, there are many pros or advantages when it comes to this kind of fabric printing. Fabrics for Dye Sublimation Printing A fabric that has polymeric cellular structure works fine with sublimation printing. I will discuss later why these polymers are necessary for the method to work. There are fabrics with polymers that come with different names such as polyester. These include acrylic, nylon (but doesn’t work with dye sublimation), polyacrylonitrile, spandex, polyethylene terephthalate, and two others that I can barely ... (read more)

Author: Barry Brown

10. Banner Hemming Methods You Can Use
February 21, 2019


With banner hemming, you can opt to sew, glue, weld with heat, or tape your banners. There are shops that don’t have the sewing machine, and glue is not the only option although it doesn’t need machinery when hemming. Let’s go over the options one by one. Hemming with Glue You have to first get the right adhesive glue for vinyl banners. Per experience, we set the banner flat on a table and lay an 8-foot and 2-inches wide ruler along the edge of the banner. Using the ruler, we drew a straight line that is 2 inches from the edge. After that, we applied the glue within the line to the e... (read more)

Author: Barry Brown

11. How to Optimize Your Website for Voice Search
February 18, 2019


Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%. People want instant solutions when they’re searching for something online. While typing a query into a search bar is quick, simply speaking into your device and getting the same results is even quicker. On average, a person can type around 40 words per minute and speak around 1... (read more)

Author: Susan Friesen

12. Five Surprising Secrets About Internet Advertising Agencies
February 15, 2019


The world is changing every single day, and perhaps the biggest changes are those that deal with technological advances in every facet of life. These changes don’t wait around for anyone, and if you’re trying to run a successful business in this day and age, internet advertising agencies are probably the best way to help keep up with the times. These specialized companies are aware of the changes happening from moment to moment, and they are well-versed in finding the data to help structure a promotion strategy that best suits your business. As with most digital or net-based things, there... (read more)

Author: Alfred Mears

13. Effective Lead Generation Through Digital Marketing
January 17, 2019


How to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel. A lead is a person who has shown interest in your company's product or service in some way. You want them to buy something from you, but you need to spend some time building up the benefits and wooing them to entice them to choose you over your compet... (read more)

Author: Susan Friesen

14. PPC Advertising: Three Things It Can Do For You — And One It Can't
January 16, 2019


In the digital world that we live in, PPC advertising is an absolute must for any company trying to stay relevant. Without a successful website or web presence, you are, in essence, really up a creek. It’s a sign of the times, and the fact remains that unless you have an internet presence that has meaningful connections with prospective customers/clients, you are invisible to the world. This begs the question: what can PPC do for your company? You figure you’ve already got a few irons in the fire, so PPC may not be of use right now. The careful businessperson in you may still be reticent ... (read more)

Author: Alfred Mears

15. 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
January 10, 2019


Boost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop it! When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, “yes, I want to hear more from you!” You are actually doing them a disservice by not keeping that relationship going with th... (read more)

Author: Susan Friesen

16. Get to the Top of the Search Results with SEM
December 20, 2018


How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and content with words and phrases that people would type into a search engine. For example, if your eCommerce site sells supplements in Canada, you might utilize a mix of words and phrases including: • online supplement store canada • protein shakes for athletes ... (read more)

Author: Susan Friesen

17. Pay Per Click Advertising: What Every Business Owner Needs To Know
December 15, 2018


Succeeding in business takes moxie, determination, industry knowledge, and a bit of “wildcatting”. It also means that you’re taking the time to understand how best to get your business’s name out there, which is where pay per click advertising, also known as PPC, comes into play. While some might argue that business is only about maximizing profits whenever you can, most big players understand making a big splash on the scene entails one important mantra: “You gotta spend money to make money.” Herein lies why pay per click advertising seems like such a natural fit. In essence, PPC adverti... (read more)

Author: Alfred Mears

18. How to Build a Better Social Media Presence
December 06, 2018


Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on social media and expect to attract their target audience. You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all. You need to include sha... (read more)

Author: Susan Friesen

19. How to Grow Your Business with Reddit
November 29, 2018


Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to convene on topics of interest and discuss their passions. Its untraditional format and user-driven rise to prominence makes it a difficult nut to crack for many companies though as they’ve become used to the controlled, sanitized corporate advertising and promotion. For many, the platform is no... (read more)

Author: Susan Friesen

20. What Advertising Media Agencies Can Do For Your Business
November 21, 2018


It’s no secret that if a company wants to succeed in the fast-paced world of business, they need to be on the cutting edge. This involves know-how, zeal, savviness, and it most certainly calls for the hiring of an advertising media agency. Such an agency focuses on the traditional advertising needs of a company but has the 21st-century wherewithal to get things done in the modern media age. The world of business is changing and has been doing so for for many years. Some would argue that this change has been exponential in just the last couple of decades. Advertising media agencies have be... (read more)

Author: Alfred Mears

21. 50% OFF for Bestselling WordPress Themes by ThemeREX
November 20, 2018


The much-anticipated season of the huge fall sales is knocking at the door. All web designers and sole entrepreneurs expect to save a lot on their cart buying premium-quality digital items for their online projects. If you are one of such avid fans of professionally-crafted web design stuff, then the grand fall sale initiated by ThemeRex is exactly what you are looking for. The Power Elite Author on Envato marketplace is well-known for the quality and value of their premium WordPress themes. Being built with the contemporary web standards in mind, these deliver a bunch of essential tools for... (read more)

Author: ThemeREX Web Studio

22. 2 Easy Steps to Increase User Engagement for Small Businesses
November 15, 2018


Posting to social media is a great but even better is creating conversation. For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing. When you post something that is intended to appeal to your ideal users, don’t walk away. Those notifications letting you know how the post is performing are the important part. Engagement refers to any time you and users following your business’s profiles interact. That interaction can not only lead to high quality ... (read more)

Author: Susan Friesen

23. How to Create a Powerful Corporate Brand
November 08, 2018


4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from you. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Corporate branding is one of the best ways to build and keep your customers’ trust. Not only that, but proper business branding can also lead to an increase in sales, word-of-mouth r... (read more)

Author: Susan Friesen

24. Construct Your business Using Insta-gram
November 07, 2018


Insta-gram Is a favorite social media website that may be utilised to publicize your company. Most organizations and websites influence the societal networking marketing as something to construct their new and small enterprise in suitable and smart method. Insta-gram is sometimes a vital device to earn your organization and obtain more customers drawn in direction of your business or company. Social networking marketing-using Insta-gram may start the universe of chances for the business or company. It's clear that Insta-gram could be essential for the industry. The most important matter is the... (read more)

Author: Mark Well

25. How to Make the Right First Impression with Your Homepage Headline
October 31, 2018


A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant to their intentions, you risk that lead bouncing to your competitors. What do you need to effectively show a user they’re at the right website? The perfect headline. Is your website continually converting visitors into leads? The perfect headline might not seem lik... (read more)

Author: Susan Friesen



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