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Marketing Articles and Ezines


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Showing 401 to 425 of 500 Articles in Marketing.
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401. Tips on Graphic Design (pt. 2)
April 13, 2016

In Tips on Graphic Design, we hopefully gave you a few new things to think about when selecting a graphic design partner. Here comes part two and a few more things we’d like you to think about when considering whom you’ll work with to create your next print ad, website, brand or company logo, flyer or brochure, company stationery, retail branding motif and more! Out of the Box Thinker: Great graphic design is memorable. It makes you laugh or at least care about the message in the ad. It helps you see yourself as the driver of that sexy new automobile or sudsy hair shampoo or killer vi... (read more)

Author: Joe Hines

402. Viral Marketing Step Three: Know Your Customer
April 13, 2016

Step Two in planning your viral campaign was planning your message, and a big part of that was finding the right emotional buttons to press with your consumers and customers. But how do you do that without knowing who they are? I mean, knowing who they are in the same sort of way that a lover seduces the aim of his/her desire?What are the triggers that will help snap him/ her to attention? (take that phrase any way you want....) The fact is, you can't. Marketing is part psychology. To get your consumer/ customer to 'yes', you have to know what they want from you. So what is it? ... (read more)

Author: Joe Hines

403. Step Two: Plan Your Message
April 13, 2016

There are three ingredients in the secret-sauce of every great campaign: planning, planning and planning. While that's obviously not all you need, at least you'll ensure that your message is clearly understood by the people you most want to communicate with! If you're creating a video, you need a script and a shot list. And about a hundred other things to ensure your project works out. Think about your consumer or customer and what messages you know they need to hear as you move them to 'yes'. Then think about the best ways to deliver that message. Knowing what to leave out is as... (read more)

Author: Joe Hines

404. Coke's Content Strategy - Small Business Content Strategy
April 13, 2016

Coke Takes a Big Gulp of Content Marketing If you needed any further convincing that content marketing is the wave of the future, look no further than last week's Ad Week. The well respected ad industry tabloid ran a major editorial column with the following headline: "PepsiCo Exec Fears the Agency Model Won't Bend, but May Break. Says shops aren't changing with the times". If you're observing these changes, it isn't hard to see that Content Marketing is the real thing! (Thanks for the loan of your famous tag-line, Coke!) As the article explains, traditional ad agencies bubble ... (read more)

Author: Joe Hines

405. How to Get Your Website to Stand Out From the Crowd
April 12, 2016

Why SEO is Still Very Relevant in Boosting Your Business Visibility Ever felt the fear of losing someone in the crowd? As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to locate him amongst a sea of people – a very frightening thought for any parent! When it comes to our business, we certainly don’t want to be lost in a sea of competitors; as the founder of a digital marketing company, “standing out from the crowd” is always on the forefront of my mind for our clie... (read more)

Author: Susan Friesen

406. Direct Mail Solutions Explained
April 07, 2016

Direct Mail marketing is a marketing technique that has been prevalent almost all throughout the past two centuries, after the use of postal services became common. Businesses and other organizations adopted this mail service to bypass advertising requirements for marketing. For new businesses and cash strapped organizations, using this mailing option was very cost effective compared to other marketing methods. In fact, a whole new niche of businesses thrived on this marketing solution, where they would send catalogues to customers on request and accept mail orders for their products. Marketin... (read more)

Author: Bruce Markey

407. DUUL Brings the Excitement of Live eSports with Launch of Online Social Tournament Platform
April 07, 2016

Company to host launch event April 21st in Tempe, AZ Tempe, AZ, April 07,2016 - DUUL is a leading eSports company headquartered in Tempe, AZ. The online eSports platform at offers a social tournament platform where gamers of all ability levels have the opportunity to put their talents to the test and play for real cash and prizes in head-to-head matchups and tournament style competitions. Advertisers looking to reach the gamer demographic can host their own competitions on DUUL, and viewers can watch DUUL tournaments globally 24x7 and get involved playing against and wi... (read more)

Author: John Paul

408. In need of a saddlebag or pannier? Take a look at our Carradice range
April 06, 2016

Practical Cycles is well known for Cargo bikes and trailers and also sells bike accessories and parts and Carradice Saddlebags too. Article: Practical Cycles is a well-respected source of Carradice saddlebags and panniers - and no wonder, as it is one of our favourites of all of the brands that we stock. Given our extensive range of Carradice products at competitive prices, there's no need for avid users of bikes and cargo cycles to look anywhere else! The company was founded back in the 1930s, when Wilf Carradice made his first saddlebag and was asked to create further copies for ... (read more)

Author: Smith Lara

409. Dealing With Bulk Furniture Orders - Tips For Every Buyer
April 06, 2016

Furniture can add dimension to any space. No matter whether it is a business premise or an event, furniture purchases are more than essential. While buying five tables and chairs is easy, things do get complicated when you opt to get products in bulk. In this very special post, we will try to understand what commercial or bulk orders are all about, along with a few tips and tricks that matter in getting the right deal. Small things about commercial orders Firstly, commercial orders are those where you buy products in bulk, may be in hundreds. As such, it is very important that you b... (read more)

Author: Simonds Lee

410. The Toshiba TEC B-EX4D2 - One of The Most Exciting Industrial Printers.
April 03, 2016

Toshiba TEC is famed for its innovative technology that doesn’t compromise on performance. One of its many product ranges that has contributed to its current industry reputation is an array of bar-code and label printers, fit for different industries. The Toshiba TEC B-EX4D2 may be just one of the many printers currently available in the Toshiba TEC range, but it is an industrial printer that we have always been a great fan of here at Thermal Printer Services - and for good reason. A closer look at the B-EX4D2 This direct thermal only industrial label printer is fitted with a f... (read more)

Author: Smith Lara

411. Link Building and Social Networking Services - What Is It?
April 01, 2016

The general idea driving social bookmarks is somewhat basic, it's the democratization of assets, clients that have agreed to a record, can store arrangements of Internet assets that they think to be valuable. These rundowns can be utilized to the general population by clients of a particular system or site. Different clients that enter on these particular locales can see the connections by subject, labels, classification, or even arbitrarily. The idea driving a structure of social bookmarking framework is that as opposed to a connection put away in a web program such like Internet Explor... (read more)

Author: Smith Lara

412. Is Digital PR Really Any Different To Traditional PR?
March 31, 2016

Our status as a true technical PR agency, with knowhow, experience and services that bridge the gap between traditional public relations and more modern, often online-based approaches, places us in a unique position to understand what the two PR worlds do and don't have in common. Many a prospective or current client of ours has previously asked whether there's actually much difference between traditional and digital PR, and it is true that they are based on very much shared principles. Both fields depend on the building of the right relations with the right people, and the use of interve... (read more)

Author: Smith Lara

413. Why Golden Services is Best For Video Production and Seo Services?
March 31, 2016

Site website streamlining (SEO) is at the heart of all you're advertising and limited time endeavors and administrations. In any case, the best SEO endeavors can go unfruitful in the event that they are not in a state of harmony with specialized necessities. For most little organizations in current times, site SEO is frequently the initial phase in advancing their business and customer administrations. For a little or average size business, site SEO offers special endeavors, some assistance with reaching out to target gatherings of people, and spare noteworthy measures of cash on limited... (read more)

Author: Smith Lara

414. What's The Difference between Hidden And Visible Dome Cameras?
March 29, 2016

Dome cameras are excellent low-profile tools for keeping an eye on your property or your business. The problem is, do you put your cameras out in the open to make them highly visible, or do you lower their profile to keep them as unobtrusive as possible? Visible Dome Cameras: Pros and Cons First up are the visible dome units. These are large, brightly colored, protrude from the surface they are attached to and often come with warning stickers alerting people to the fact that th... (read more)

Author: Rose Li

415. How To Make A Trade Show That Attracts Clients
March 28, 2016

LAST UPDATED ON: December 6, 2018 Let us assume that you are way too organized that you are able to spare enough time, perhaps a month or so, before a trade show exhibit. With this, you have the luxury to create graphic designs and decide on the kind of displays you want to put up. Any printing company would ask you things when you want them to create trade show displays for you. In most cases, you would be required to submit a map of the trade show center as well as the location of your booth. This is important to distinguish where people would mostly pass by, or to see the probabi... (read more)

Author: Barry Brown

416. Social Media Marketing - the Social Revolution in Small Business
March 23, 2016

Consider a few recent statistics concerning social media marketing. The overwhelming majority (97%, up 3% from prior year) of marketers polled in 2013 by Social Media Examiner indicated they are participating in social media marketing. 57% of U.S. online adults read blogs. And of that group, two-thirds say “a brand mention or promotion within context of the blog 3 their purchasing decisions.” (New Media and Marketing) Social media experts are in demand. Job postings on LinkedIn for social media positions have grown 1,300% since 2010. (The Strategy Web) Adding videos to land... (read more)

Author: Joe Hines

417. Make It Viral.
March 23, 2016

Want to get your brand in front of thousands or perhaps even millions of people in a hurry? Viral marketing techniques can help take you to that new level! You don't need a huge budget, you just need a great idea that other people will find either fascinating, hilarious, touching but most of all MEMORABLE! Thrive is starting a new series on viral marketing. Here's lesson one coming at you ..... NOW! Number One: If They Can See It - You Can Sell It. So Be Visual. Make your iphone, ipad, digital camera or digital video camera your new best friend! Taking your message viral means ... (read more)

Author: Joe Hines

418. Lose Focus....Lose Busness
March 23, 2016

A Marketing Case Study: Gap Takes It's Eye Off the Ball AdWeek recently ran an interesting story about branding struggles at Gap retailers. In fact, the trouble is so deep, Gap is closing 175 of its stores to offset soft sales. This is what happens when the brand ceases to connect with its core consumers. But let me ask you; how well are you connecting with your customers? AdWeek's title for their article 'The Gap's Biggest Problem Is That It Lost Its Brand Identity Once effortlessly cool, now everything—and nothing—to everyone' points out what they consider to be the chief... (read more)

Author: Joe Hines

419. Humor In Advertising Makes It Memorable
March 23, 2016

In Tips on Graphic Design and More Tips on Graphic Design, we gave our readers some thoughts on what to look for when pairing your brand with a graphic design partner. Now have some fun and watch this great Video to see how some brands made their products memorable with the aid of great graphic design! Looking for great graphic design to help you set your business apart? A-Cubed Marketing, in Orange County, California works with small and mid-sized companies to help them sell more of their products and services. Complete the form to the right and we'll call you within 24-hours to a... (read more)

Author: Joe Hines

420. How to Sell 100,000,000 Units.
March 23, 2016

If you want people to get your message these days, the last place you want to pitch it is 'down the middle'. Pitching to the masses as a strategy for success has been on its way out for a long time. If you don't believe me, just think about the last sixty years of pop and rock music icons. Rock music is visceral. It's always been about rebelliousness and shock value and you can see it straight through to today. In the '50s, parents hated Elvis. He was rebellious and some said androgynous with his 'long hair'. He blurred racial lines - a white man that sounds like a black ma... (read more)

Author: Joe Hines

421. Do Your Customers Trust Your Company?
March 23, 2016

I’ve been noticing a trend in a lot of the business articles I’ve been reading lately. See if you can spot it: 1/15/2013 Huffington Post/ Headline: How Can Big Businesses Build Trust in Today’s Environment? 2/12/2013 Forbes/ Headline: The Decline of Trust (and What We Can Do About It) 6/11/2014 The News & Observer/ Headline:CFO Survey – Lack of Public Trust Hurting Global Business Market. Think about it. Why do you suppose it might be hard for businesses to establish trust? Shoppers are mostly ambivalent on the subject of branding but I think it’s a matter of familiarit... (read more)

Author: Joe Hines

422. Stuck on League of Legends? Use a LoL Boost!
March 23, 2016

League of Legends is a strategy warfare video game played on a multiplayer online battle arena. Originally released by Riot games for Microsoft Windows, OS X on October 27, 2009, it has since grown in popularity and by January 2014, over 67 million people played League of Legends per month with over 7.5 million playing simultaneously during peak hours. Aim The aim is to annihilate the opposing team's "nexus", a construction which lies at the heart of a base protected by defensive structures this is achieved by taking on a role of an unseen "summoner" that controls a "champion" with d... (read more)

Author: Smith Lara

423. 11 Keys to High-Converting Webinars
March 22, 2016

Webinars are a proven way to deepen relationships with prospects and customers. They are often used to help launch a new product or service and are offered for free so viewers can get a “sneak peak” of that offering. Many of today’s most successful business owners are signing high-end clients or selling top programs with webinars. There’s a lot of advantages to holding webinars and the secret to making them work for you is to create a high-value experience that is engaging and interactive. Aside from the marketing efforts needed to get people to register and attend your liv... (read more)

Author: Susan Friesen

424. Break Through Marketing - Domestos
March 22, 2016

These Ads Might Make You Sick, But Domestos Definitely Keeps the Germs Away! Adweek recently ran a great little piece about a print campaign done by Unilever's Domestos brand. The illustrations for this campaign would make even Freddy Kruger and Pinhead have bad dreams! And because the visuals are so striking, new life has been given to an old brand from the 1920's, the early days of modern consumer marketing. Unilever's webpage about Domestos describes the major benefits of this brand like this: "Domestos kills all known germs dead – whether they are in and around the toilet... (read more)

Author: Joe Hines

425. Achieve Important Breakthroughs! Learn to Think More Creatively. (pt 2)
March 22, 2016

In the last blog, we discussed some of the blocks people have in achieving solid critical thinking. In today's blog, ways to break through to better creativity are explored. Here are a few ways you can cut through the blocks you're experiencing to become a better creative problem solver! Set aside non-normal times for your creative thinking time: If you’re a morning lark, your brain will be better at finding creative insights at night, when you’re tired. A tired brain struggles to filter out distractions and focus on one thing. It’s also more likely to wander off on tangents. Creative... (read more)

Author: Joe Hines

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