Advertising Articles and Ezines

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51. Want More Leads and Sales? Stop Making This Common Website Mistake June 09, 2022 New entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with leads that will keep them joyfully busy. But then I come along and burst their bubble. Well, sort of. You see, some business owners already have a solid grasp of online marketing, while others don’t, and sometimes it’s necessary for me to share my wisdom ... (read more) Author: Susan Friesen

52. 12 Decisive Pointers to Mind During Relocations! June 07, 2022 You could be moving from Coimbatore to Jaipur in a few months but you are not aware of everything that this major project would take. This being your first-ever move, you are simply clueless about a lot of things. You somehow managed to book a diligent packing crew – the packers and movers in Coimbatore but you are not much convinced about your decision. If you are in a similar fix and could not decide how you should go with it strategically that it leaves you with no scope to regret your decisions later, you have to make some serious, mindful decisions. Some first-class pieces of advice ... (read more) Author: Ram Sewak

53. How to Make Process of Move Bit Easier For Your Kid May 19, 2022 If you are planning to move but you are concerned about your child’s reaction and the phase he/she is going to through then this blog is really going to be very useful for you. It would be better that you arrange for professional packers and movers in Delhi so that you can take care of your child and focus on other move related tasks by leaving all the packing and transporting It is not hidden from you that moving to a new place can be challenging for you and if you don’t take every minute thing seriously then you can face many problems during the process itself and tackling your child un... (read more) Author: Ram Sewak

54. 8 Decisive Questions to Ask Movers during Move! May 02, 2022 With the clock ticking and the dates slowly progressing on your calendar, you are experiencing a rush of emotions because first, you are moving out from Mumbai to settle in Mangalore, and secondly, you have plenty of questions and concerns on your mind which you want your hired team of packers and movers in Mumbai to answer for you! Idea If you are also willing to get all your moving concerns resolved, make a plan on how you would want to get the best of the professional advice and help for them. You simply cannot ask these questions randomly on a call with the moving executive or sh... (read more) Author: Ram Sewak

55. What Kind of Website Does My Business Need? Pre-designed or Custom? April 28, 2022 That being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best for a particular business. So, if you’re asking yourself, “What kind of website does my business need?” then this article should give you a better idea of what will work best for you. What Kind of Website Does My Business Need? If you want to build a website for your business, there are a p... (read more) Author: Susan Friesen

56. Ad serving and geo-political uncertainties (part 2) April 23, 2022 Sanctions, especially economic sanctions, affect many companies directly and indirectly. If your business serves sanctioned markets and/or sanctioned clients then you will feel the impact directly. However, there are additional issues that you should know and prepare for when countries use their influence to pressure the sanctioned country. Changing regulations Some businesses might be tempted to ignore sanctions and plow ahead, but that is something that may not sit well with those on the outside looking in. There are legal consequences and hefty fines for those businesses that fail to ... (read more) Author: Watson F

57. Search Engine Optimization for Orthodontists April 06, 2022 Orthodontist SEO - Best Strategy (Orthodontic Search Engine Optimization) When it comes to getting your website seen by potential patients, nothing is more important than being at the top of the search engine results pages. Fortunately, with a little effort and some clever tactics, even the smallest orthodontist office can outrank their competitors. In this blog post, we'll discuss some easy ways to improve your orthodontist SEO and get you more patients! 1. What is SEO for an orthodontic website and why do you need it? Search Engine Optimization is the process of getting ... (read more) Author: William Buchanan

58. Practice Branding for Dentists: Creating a Brand Identity April 06, 2022 Practice Branding for Dentists: Creating a Brand Identity March, 2022 Practice Branding for Dentists Creating a Brand Identity for Your Dental Practice What is a Brand? A dental brand is a holistic identity and emotional connection a practice has with its patients. It’s not the dental practice name. It’s not the practice logo. It is the sum total of people’s knowledge and experiences with the practice. The dental branding process is simply creating this same brand identity in the minds of prospective patients who don’t yet have first-hand experience with the practice. Dental... (read more) Author: William Buchanan

59. Tips to manage multiple ads effectively in your ad server March 24, 2022 There is no single ad that works for all viewers. Therefore, advertisers need to create and manage multiple ads. With time and some practice, advertisers and ad agencies can become very good at knowing which types of ads will appeal to the largest number of potential customers. It does take some trial and error, but once you get to that point, it becomes possible to start trafficking multiple ads to reach even more people at any given time. While this all sounds rather simple, the reality is that things can get a little complicated when running multiple ads online. The good news is that there ... (read more) Author: Watson F

60. One Big Reason Your Newsletter Open Rate is Low and What to do About it March 21, 2022 How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds! But more importantly, how many do you actually click on to read? I bet that number is substantially less. Do you know why that is? Why are you skipping past those unopened emails or deleting them before you know what they contain? One of the big reasons is the subject line. So imagine the same thing happening to your newsletters. Do you want them to be ignored and deleted? If not, this article will help you better understand what gets your su... (read more) Author: Susan Friesen

61. Vehicle Wrap Advertising - A Complete Guide March 21, 2022 Advertising of small businesses is a big challenge as they have budget constraint. For such small scale enterprises, vehicle wrap advertising is one of the most cost-effective and effectual forms of marketing. It is relatively much cheaper than traditional advertising mediums like, billboards, TV commercials and radio jingles. Unlike, Google ads, TV commercials or any other print media, it has zero recurring cost. The Basics of Vehicle Wrap Advertising A vehicle wrap often known as vinyl wrap is an automotive aftermarket practice that involves a large vinyl cover or printed vinyl deca... (read more) Author: Avinash Kabra

62. Supply chain issues and ad serving March 10, 2022 While supply chain issues have been a problem since the pandemic started, the issue came very much into focus during the holidays. Getting all the presents and gifts that you wanted to buy for yourself, friends and family proved to be an issue for many, both on the consumer and manufacturer side of things. As long as we remain in a pandemic and companies continue to struggle to fill vacant positions and to move things around quickly, this issue is going to remain. The question for companies looking to market their products during this tough time is how to manage their ad serving more effective... (read more) Author: Watson F

63. Advantages of a self-service ad serving program for publishers (part 2) March 07, 2022 Publishers know that they have two main sources of revenue: subscriptions and advertising. Because these options are not mutually exclusive, you can have both in order to support and grow your business. In our previous article, we discussed how a self-service ad serving program can help you quickly and conveniently get ads onto your site. We will continue to discuss more advantages when potential advertisers can place their own ads. Save time We mentioned earlier about the potential to save time when going the self-service ad server route, but now it’s time to get a little more specific.... (read more) Author: Watson F

64. How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials March 03, 2022 Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at all. But the fact of the matter is when businesses are inconsistent in their branding or have yet to define their brand, it dilutes their ability to connect with potential customers and diminishes the impact of all their marketing materials. Even worse, these businesses don’t have anything to set... (read more) Author: Susan Friesen

65. Impressive Qualities Of A Film Director! February 18, 2022 Directors do not appear in front of cameras but their work is the most important in the film industry. Yes, you heard that right. A film director is someone who directs talents, crew members and finalizes the shots to be taken, the venue of the shooting, and other essential things while the film is being produced.Directors are not just limited to just the filming of the movie but also other web shows, short films, documentaries, TV shows, reality shows, etc. A film director does much more than just “cut”, “action” things. He or she is probably known as the backbone of the production industry a... (read more) Author: Pushpa Srivastava

66. 5 Tips for Creating the Best Website Content Strategy February 17, 2022 See Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ways to say everything that needs to be said with as few words as possible. Believe it or not, even after two decades of designing websites, creating something that checks all those boxes still feels like no small feat. It requires patience, dedication, and a suite of specialized skills that’s ... (read more) Author: Susan Friesen

67. Reasons Why Screenplay Writing Is A Major Part Of Video Production! February 17, 2022 Would you ever perform any task without any purpose? Then how can video production take place without having proper planning in the form of screenplay writing? Well, having a proper format in the form of a screenplay is a necessary thing before the actual shooting. Why? Because it makes the execution even more smooth and interesting.Shooting vaguely makes no sense and that is why screenplay writing has a lot of relevance in video production. Creating videos for your business is not an easy task. You need to make a lot of efforts to be successful in this field and hence the first step is to hir... (read more) Author: Pushpa Srivastava

68. Case study of one of the most successful anti-littering campaigns in existence February 17, 2022 I recently learned about an interesting anti-littering campaign that started in Texas in 1985. First off, I don’t know anything about Texas. I haven’t even stepped foot into their land. But from what I’ve read online, they had a serious littering problem back then. If it got to the point where they had to launch an entire public campaign about it, then I can only imagine how dirty the streets were. It was so bad that the state had to spend $20 million every year to clean up their roads. That’s equal to over $51 million today. And most of the litter was caused by the younger peop... (read more) Author: Ellisen Wang

69. The marketing campaign that changed an entire society February 17, 2022 One of the many valuable things that the greatest mindset and business coach, David Neagle, taught me is to question my beliefs. Why do I believe certain things? Where do these beliefs come from? For example: When I was younger, I was taught to always peel apples before eating them. I never questioned why, I just assumed that the skin was inedible. Of course, now I know that’s not true. Or, a second example, why is the idea of engagement rings a thing? To me, it feels weird to see people spend thousands of dollars on them. And some people are so afraid of losing such a... (read more) Author: Ellisen Wang

70. Companies that grew their business using TV commercials January 25, 2022 Your favorite brands didn’t get wherever they're nowadays by thinking tiny and taking part in it safe. If you actually need to shake up your business and see dramatic growth, invest in action that pushes you prior to the competition.That is what happening with firms like Apple, Google, and Tesla. Besides being among the foremost well-known firms nowadays, the leaders of every one of those firms have relied on daring, obvious moves to grow their businesses and build fame.Companies’ area unit perpetually vying for consumers' attention, and they are disbursement over ever to induce it through TV ... (read more) Author: Pushpa Srivastava

71. OET Test January 11, 2022 OET test assesses only the experience with the English language for the abroad qualified prosperity specialists. It contains four modules - Listening, scrutinizing, Writing, and Speaking. The test-taker needs to score basically grade-B in each capacity to qualify the master sheets. The most outrageous time cutoff of the test is 3 hours and the test is coordinated for a very long time in 40 regions from one side of the planet to the next. OET test is authentic for a significant long time from the date of test taken. To work and move to Australia OET test is key for various prosperity ... (read more) Author: Anish Sah

72. Top 5 Mistakes To Avoid During Video Production! January 11, 2022 Who doesn’t want to produce a video which is fully up to the mark and ends at the same time? To prepare an engaging video, all you need to do is to plan so that your audience gets attracted to what you are producing and the engagement rate gets increased.Successful video production is possible only when you utilize the right technique and hence avoid the common video production mistakes. Creating creative videos increases your business’s value and at the same time helps your company move in the right direction.Today we will be helping you with some pro tips to avoid certain mistakes during vid... (read more) Author: Pushpa Srivastava

73. How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!) January 11, 2022 A Case Study On Douma Leadership Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough. One: you need a good website. And two: a good website isn’t enough. Even if you know this, of course, there’s a difference between knowing and doing.  And it’s easy for small business owners and entrepreneurs to struggle with information overload when it comes to marketing. That was the case for our client, Yvonne Douma. Yvonne is just about the friendliest and most knowledgeabl... (read more) Author: Susan Friesen

74. Why Vox Pops Can Be Beneficial? January 11, 2022 Do you know what vox pops are? Well, the real meaning of Vox Pops is “Voice of the People”. A vox pop is recorded by a walking journalist with random people walking on the streets to know their opinion about something. If you need an honest opinion about a particular issue, doing a vox pop would be a great way. It is a kind of interview that is conducted with random people at random times.Along with that, if you want to get public opinion about something recently launched, vox pop is a great way to render accurate opinions. These are mainly shot on cameras, mobile phones and are highly taken i... (read more) Author: Pushpa Srivastava

75. Your 2021 Holiday Marketing Guide for Business January 11, 2022 Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no doubt the retail landscape has shifted. That means your holiday marketing plan should shift, too. Digital Plays A Major Role in 2021 Holiday Shopping Last year, people were shopping online like never before. According to Think with Google, this year will be more ‘omnichannel.’ In other words,... (read more) Author: Susan Friesen

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