What's the best kind of advertising? That is a question businesses have been trying to answer for ages. The best advertising delivers the most bang for your buck. It should be affordable or at least cost-effective, and it should introduce your brand to thousands of potential customers every day. |
We aren't talking about the newspaper, radio, or even TV. After all, studies have shown that those forms of advertising are not the most effective when it comes to cost per thousand impressions (CPM). As you might've guessed, that is a measurement that's used to gauge the effectiveness of certain kinds of marketing. Most of the traditional methods end up scoring low on the scale.
Believe it or not, one of the most effective ways to get your brand noticed is by purchasing a custom vehicle wrap. What is it? A wrap is really nothing more than a digitally printed image that's applied to the side or back of a company car. Essentially, it turns a vehicle into a moving billboard!
The one and only requirement is that your company has to have its own cars. If it does, it's in your best interest to take a look at custom wraps. Your employees already drive your cars, trucks, and/or vans all over town all day long. How many people do you think they pass on their way to a job or back to the office? A few hundred? A few thousand? All those drivers could potentially become customers.
Advantages Over Signage
There are no permit or size restrictions on custom vehicle wraps. And because they have wheels and an engine, automobiles can go where stationary signs cannot. Some companies even make money renting out the space on their vehicles to other companies. These businesses know the power and effectiveness of custom wraps and are willing to pay for mobile advertising space.
What to Look for in Vehicle Signs
- They should come with a warranty of at least two years. - They should be removable, so you can make changes. - They should be digital, so the design choices are unlimited. - They should come in any size or color you desire. - They should be laminated, so the graphics are scratch resistant. - They should be affordable, with a price of a couple hundred (or less) per square meter of design. - They should be applicable to any surface, including minor dents, scratches, rivets, and creases.
Vehicle wraps are a simple, inexpensive way to help you get the word out about your business.
When considering vehicle wraps, Marietta residents visit One Hour Signs. Learn more at http://onehoursigns.com/products/vehicle-graphics-wraps.
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