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Why Does You Business Need SEO? Search Engine Optimization is hands down the most efficient and viable way to connect with targeted potential consumers • As a business owner you need to include SEO as part of your overall marketing plan to promote your business and obtain new clients and leads. • You’ll also stay ahead of your competition, people these days do a search on Google on anything they want to do before they make a decision. So by your website being displayed on the first page of Google’s search result you get to be in the forefront of your niche. • Leads generated from SEO have a closing rate of an average of 15% which is 12% higher that conversion rate of outbound leads. The plain truth is that, anyone searching on Google is either looking for information or looking to buy something. Key indicators you should consider: Page Titles: also known as title tags define the title of a page which is used by search engines to display preview snippets and are valuable for SEO and social sharing. Meta Descriptions: These days Google is paying more attention to web pages meta descriptions, this is what describes what your website is all about. Ensure you also include H tags! Duplicate Content: is content copied from other websites, or other pages of your own website. This will have a big impact on your search results. Keyword stuffing: Is a deliberate act of mechanically putting your keywords all over your content to optimize for a particular keyword. Google has a dedicated algorithm to detect such activity and you'll soon see your results slip. Backlinks: Are links pointing to your web pages or website from other website. Is provides authority and credibility and is a key factor in ranking of web pages on search engines. The more links to your websites or pages the more the better. Page Loading times: No one likes to wait forever for a webpage to load, especially on a mobile device. There are many more items to list. For a free website audit please contact Hamilton SEO/a> as have a wealth of experience. Our small digital agency will iron out any issues and aim to get your website ahead of your competition.
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