If you’ve been in business for years, you’re probably aware of how the sign and banner business has transformed continually. Quickly advancing technological breakthroughs have changed everything about the printing business from capabilities to costs. Are you using the best possible quality for your banners? If you’re not using dye sublimation inkjet printing, you’re not putting the best foot forward for your company.
Dye Sublimation Technology
Dye sublimation printing started with the use of ribbon technology. It used a process like thermal transfer with a 4-color process on cloth or fabric. These initial machines were perfect for short run decals and small signs. Many printing companies still use this technique to complete orders of this sort, but the first dye sublimation inkjet printers were pretty limited. There are printing businesses that still use the outdated machines which is very limiting.
When you’re looking for a professional printer, you’ll want to look for a company that’s gone completely digital. The popular method of using tiny dots of color to print banners is far surpassed by the use of dye sublimation techniques. Dye sublimation creates an image that is vivid and photographic in color and clarity. Banners created with the use of this printing method are more professional in appearance and, therefore, more impressive to your potential customers.
What is Dye Sublimation?
Dye Sublimation inkjet printing is used on polyester most of the time because the fabrics are porous. The printing technique involves ink sinking right into the fabric--becoming one with it. It has a permanence that doesn’t peel off or fade. Through the use of highly advanced printers, dye sublimation banners can be printed in one run. That makes it possible for you to get a fabric banner of amazing quality, more quickly, at an affordable price.
Dye Sublimation Banners Have Versatility
The options you’ll have to choose from when creating your company’s banner are endless. You’ll want to select the appropriate weight of poly-fabric for the banner. If the banner will be displayed exclusively inside, you can opt for a lighter weight fabric. However, if the banner will be used outside, you’ll want to select a much heavier fabric. You even have the option of having your brand name and logo printed on transparent polyester fabric. This is a great way to draw attention to your logo with no distractions.
Fabric Banners are Easier to Use!
Dye sublimation banners are anything but cumbersome. They’re not heavy and it’s extremely easy to put one up to display. The polyester fabric rarely wrinkles. If it does, it quickly stretches them out once it’s fastened into place. These fabric banners will hold up to rain and wind. Unlike vinyl banners, dye sublimation banners stay put. Polyester banners have been made that are the size of the side of a skyscraper! There’s truly no limit to the possibilities!
If you’re going to compete in today’s market, you’ve got to represent your business in the best way possible. A dye sublimation banner has the ability to capture the attention of your potential customers. According to research, you have about 10 seconds to make an impression with your marketing material. Catch up with technological advancements and find a printer using dye sublimation to handle your next banner order.
ABOUT THE AUTHOR
Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!
He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!
