Life was once simple enough for freelance copywriters in the UK. Prior to 2008, it was a golden age for copywriting. Then came the worst recession since the 1930s and everything changed. |
Yes, work used to be plentiful on the Internet. You had two methods of ensuring it kept rolling in. You could buff up the SEO on your website and get on page one of Google organically, or you could pay for the privilege, through pay-per-click advertising. You simply forked out a few hundred pounds every month and the phone would never stop ringing.
Things are a mite different these days. Firstly, a whole bunch of competitors have sprung up. They’re mainly redundant marketing managers who’ve decided they can make it as copywriters. You’ll also find that the kind of work you’re quoting on has changed. Today, everyone wants cheap SEO content churned out at two dollars a page.
So let’s hit back. As a freelance copywriter, you can work with just about anyone in the world, using Skype and email.
So let’s assume you want to win some business from Dubai. It’s not very likely that Dubai businesses will be after copywriters who just happen to live in Dubai. They’ll be looking for the best possible copywriter for their job. You could be based in Dubai or Dubrovnik.
This means that you have a good opportunity to steal work from under the noses of your competitors – at not much expense, as well.
If you have a little bit of a marketing budget, you can simply alter your Google Adwords settings to accept longtail geographical clicks, such as 'copywriter Dubai’ or 'copywriting Dubai'.
That’s a fairly simple solution, although you’ll be paying through the nose for Google Adwords. If all you have to spend is time, you might want to consider writing a customised landing page for your website that deals with copywriting and copywriters in Dubai. Tell Dubai businesses how they can use your expertise remotely and save some cash into the bargain.
Make sure your keywords are spot-on. Simply insert geographical longtail words into your landing page that deal with copywriters in Dubai. Pay close attention to your H1 and H2 headings. Then go for around 5% density on your keywords on a page of 400 words or so. As a rule, this translates to about 20 of your words being keywords.
Last and not least, create some good backlinks by registering with articles sites like this and publish some articles that talk about Dubai copywriters. Press release sites do a similar job. It’s vital to get some good anchor text, with terms like ’copywriter Dubai’ featuring. Then smile and sit back, knowing that your landing page is about to storm Google’s ramparts.
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