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1. Web Design in New Jersey
August 25, 2022


If your business is based in New Jersey, your target audience is likely local to New Jersey. That being said, you will want to ensure that your website can be found by people who live in the area. This means you need to create a website optimized for search engines. Luckily for you, we have put together this helpful list of tips on how to design a website that will allow your business to thrive in New Jersey and beyond. Make sure your website is well-optimized Before you even get to the design of your site, you need to ensure that your website is optimized for SEO. SEO can be a bit o... (read more)

Author: Jonathan Dewees

2. Benefits of ad serving for real estate agents (part 2)
August 16, 2022


Real estate agents are experts at marketing and they understand the importance of online marketing. When serving ads online for their properties, they can achieve low cost and high reach for their ad campaigns. Additionally, there are other benefits that online advertising can offer to real estate agents. We will continue to discuss some of those advantages below. Geo-targeting Blanketing the internet with ads to sell a property is not a good idea because real estate is very local. You often hear agents say “Location, location, location.” You want high reach but not at any cost or qualit... (read more)

Author: Watson F

3. These Two Methods Can Help You Get More Traffic to Your Website
August 04, 2022


In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince potential customers to choose you. But bringing in a consistent amount of website traffic can be challenging, to say the least. So, how can you actually get people to visit your website? Well, there are many different ways to drive website traffic, but for the purposes of this article, I’m goin... (read more)

Author: Susan Friesen

4. Moving Fragile Items? Know The Top 10 Things!
August 03, 2022


You are relocating from Coimbatore to Mumbai in 3 months and at present; you are in the initial stages of planning. The first thing that you did is found yourself a first-class moving company – the packers and movers in Coimbatore and now you are sorting your collection of fragile goods at your place to think through how you can give them the best care and handling during the move! The blog you are about to read right now will share with you some extremely important things you need to take care of while preparing and moving fragile items from home. Do check it out and have a wonderful and... (read more)

Author: Ram Sewak

5. Benefits of ad serving for real estate agents
August 03, 2022


When you think of advertising, you tend to think of large, well-known corporations hitting the internet to broaden their marketing horizons. The reality, though, is that online ad serving is perfect for businesses big and small, from large chains all the way down to individuals looking to grow an online business or even sell a book. One industry that does a great job of making use of the online world is the real estate business. It’s a highly competitive market yet very fragmented with many real estate brokers and agents. Many agents are independent and consist of just one or two individuals. ... (read more)

Author: Watson F

6. Stagflation effects on online advertising (part 2)
July 13, 2022


In part 1, we described the term stagflation and what governments around the world are doing to prevent and control it. We will continue to discuss its effects on advertisers, publishers and the whole online advertising industry in general. Power of promotions During a stagflation period, inflation runs high while the economy growth is slow. This means people are more worried about their future. When people feel like they need to watch their spending, they will look for deals, discounts and promotions. This is a good time for businesses to use ad serving as a way to push deals and promot... (read more)

Author: Watson F

7. Stagflation effects on online advertising
July 12, 2022


While we are beyond the worst of the pandemic, we are all well aware that things are still a long way off from the world getting back to the way it was before COVID arrived. The harsh reality is that we may never see a full return to what we considered normal before. There is a lot of work to be done before we get to that point of stability. Across the globe, there are a number of different issues affecting businesses and consumers alike, all of which have to be addressed in the coming months and years. One thing that is proving to be an issue at the moment is an economic concept referred to a... (read more)

Author: Watson F

8. Serving ads during the re-opening phase (part 2)
July 12, 2022


Some of the changes made during COVID will remain in place, but others will need to be revised as businesses continue to adapt to the changing world. One of the things that needs to be reevaluated is how to navigate the ad serving environment. The general public are looking to get back to normal, which means that their needs from the last couple of years are shifting, yet again. We discussed about the relaxed restrictions, new challenges and outdoor destinations previously and will continue to list what are changing going forward. Definition of workplace While businesses are now almost f... (read more)

Author: Watson F

9. 3 Ways to Help Your Business Become a Trusted Brand
July 07, 2022


3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers. This is tough enough at a brick-and-mortar store, but when you’re selling your products and services online, as most of our clients do, things can get much more complex, and more difficult. When you meet a prospect in person, it’s simple and straightforward. You shake hands, strike up a conversation and build a connection. But the world of online sales is a whole different b... (read more)

Author: Susan Friesen

10. Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business
June 24, 2022


When you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important. But what is a brand anyway? The term gets thrown around a lot, but in my experience, a lot of people (business owners included) would be unable to define it. Many people think it’s just a logo or a website, but the truth is, it’s much more than that. A brand is not only what people see when your business is presented to them, but also what they feel. At the end of the day, your audience’s perception of you and you... (read more)

Author: Susan Friesen

11. How To Select Unique Dissertation Statement or Topic?
June 21, 2022


Dissertation Writing Service Inability to formulate a fitting dissertation statement - The statement should be debatable and not descriptive. Hardships faced while finding the appropriate and suitable literature review to express other author’s idea on the similar topic. After confirming the topic from your professor, you can consult with them to get a clear view about the dissertation topic. If your topic is Importance of IT in Education then it means that you need to focus on specific issues or you can write about few instances where IT is increasing the knowledge among students or argu... (read more)

Author: Natasha Sean

12. Want More Leads and Sales? Stop Making This Common Website Mistake
June 09, 2022


New entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with leads that will keep them joyfully busy. But then I come along and burst their bubble. Well, sort of. You see, some business owners already have a solid grasp of online marketing, while others don’t, and sometimes it’s necessary for me to share my wisdom ... (read more)

Author: Susan Friesen

13. 12 Decisive Pointers to Mind During Relocations!
June 07, 2022


You could be moving from Coimbatore to Jaipur in a few months but you are not aware of everything that this major project would take. This being your first-ever move, you are simply clueless about a lot of things. You somehow managed to book a diligent packing crew – the packers and movers in Coimbatore but you are not much convinced about your decision. If you are in a similar fix and could not decide how you should go with it strategically that it leaves you with no scope to regret your decisions later, you have to make some serious, mindful decisions. Some first-class pieces of advice ... (read more)

Author: Ram Sewak

14. How to Make Process of Move Bit Easier For Your Kid
May 19, 2022


If you are planning to move but you are concerned about your child’s reaction and the phase he/she is going to through then this blog is really going to be very useful for you. It would be better that you arrange for professional packers and movers in Delhi so that you can take care of your child and focus on other move related tasks by leaving all the packing and transporting It is not hidden from you that moving to a new place can be challenging for you and if you don’t take every minute thing seriously then you can face many problems during the process itself and tackling your child un... (read more)

Author: Ram Sewak

15. 8 Decisive Questions to Ask Movers during Move!
May 02, 2022


With the clock ticking and the dates slowly progressing on your calendar, you are experiencing a rush of emotions because first, you are moving out from Mumbai to settle in Mangalore, and secondly, you have plenty of questions and concerns on your mind which you want your hired team of packers and movers in Mumbai to answer for you! Idea If you are also willing to get all your moving concerns resolved, make a plan on how you would want to get the best of the professional advice and help for them. You simply cannot ask these questions randomly on a call with the moving executive or sh... (read more)

Author: Ram Sewak

16. What Kind of Website Does My Business Need? Pre-designed or Custom?
April 28, 2022


That being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best for a particular business. So, if you’re asking yourself, “What kind of website does my business need?” then this article should give you a better idea of what will work best for you. What Kind of Website Does My Business Need? If you want to build a website for your business, there are a p... (read more)

Author: Susan Friesen

17. Ad serving and geo-political uncertainties (part 2)
April 23, 2022


Sanctions, especially economic sanctions, affect many companies directly and indirectly. If your business serves sanctioned markets and/or sanctioned clients then you will feel the impact directly. However, there are additional issues that you should know and prepare for when countries use their influence to pressure the sanctioned country. Changing regulations Some businesses might be tempted to ignore sanctions and plow ahead, but that is something that may not sit well with those on the outside looking in. There are legal consequences and hefty fines for those businesses that fail to ... (read more)

Author: Watson F

18. Search Engine Optimization for Orthodontists
April 06, 2022


Orthodontist SEO - Best Strategy (Orthodontic Search Engine Optimization) When it comes to getting your website seen by potential patients, nothing is more important than being at the top of the search engine results pages. Fortunately, with a little effort and some clever tactics, even the smallest orthodontist office can outrank their competitors. In this blog post, we'll discuss some easy ways to improve your orthodontist SEO and get you more patients! 1. What is SEO for an orthodontic website and why do you need it? Search Engine Optimization is the process of getting ... (read more)

Author: William Buchanan

19. Practice Branding for Dentists: Creating a Brand Identity
April 06, 2022


Practice Branding for Dentists: Creating a Brand Identity March, 2022 Practice Branding for Dentists Creating a Brand Identity for Your Dental Practice What is a Brand? A dental brand is a holistic identity and emotional connection a practice has with its patients. It’s not the dental practice name. It’s not the practice logo. It is the sum total of people’s knowledge and experiences with the practice. The dental branding process is simply creating this same brand identity in the minds of prospective patients who don’t yet have first-hand experience with the practice. Dental... (read more)

Author: William Buchanan

20. Tips to manage multiple ads effectively in your ad server
March 24, 2022


There is no single ad that works for all viewers. Therefore, advertisers need to create and manage multiple ads. With time and some practice, advertisers and ad agencies can become very good at knowing which types of ads will appeal to the largest number of potential customers. It does take some trial and error, but once you get to that point, it becomes possible to start trafficking multiple ads to reach even more people at any given time. While this all sounds rather simple, the reality is that things can get a little complicated when running multiple ads online. The good news is that there ... (read more)

Author: Watson F

21. One Big Reason Your Newsletter Open Rate is Low and What to do About it
March 21, 2022


How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds! But more importantly, how many do you actually click on to read? I bet that number is substantially less. Do you know why that is? Why are you skipping past those unopened emails or deleting them before you know what they contain? One of the big reasons is the subject line. So imagine the same thing happening to your newsletters. Do you want them to be ignored and deleted? If not, this article will help you better understand what gets your su... (read more)

Author: Susan Friesen

22. Vehicle Wrap Advertising - A Complete Guide
March 21, 2022


Advertising of small businesses is a big challenge as they have budget constraint. For such small scale enterprises, vehicle wrap advertising is one of the most cost-effective and effectual forms of marketing. It is relatively much cheaper than traditional advertising mediums like, billboards, TV commercials and radio jingles. Unlike, Google ads, TV commercials or any other print media, it has zero recurring cost. The Basics of Vehicle Wrap Advertising A vehicle wrap often known as vinyl wrap is an automotive aftermarket practice that involves a large vinyl cover or printed vinyl deca... (read more)

Author: Avinash Kabra

23. Supply chain issues and ad serving
March 10, 2022


While supply chain issues have been a problem since the pandemic started, the issue came very much into focus during the holidays. Getting all the presents and gifts that you wanted to buy for yourself, friends and family proved to be an issue for many, both on the consumer and manufacturer side of things. As long as we remain in a pandemic and companies continue to struggle to fill vacant positions and to move things around quickly, this issue is going to remain. The question for companies looking to market their products during this tough time is how to manage their ad serving more effective... (read more)

Author: Watson F

24. Advantages of a self-service ad serving program for publishers (part 2)
March 07, 2022


Publishers know that they have two main sources of revenue: subscriptions and advertising. Because these options are not mutually exclusive, you can have both in order to support and grow your business. In our previous article, we discussed how a self-service ad serving program can help you quickly and conveniently get ads onto your site. We will continue to discuss more advantages when potential advertisers can place their own ads. Save time We mentioned earlier about the potential to save time when going the self-service ad server route, but now it’s time to get a little more specific.... (read more)

Author: Watson F

25. How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials
March 03, 2022


Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at all. But the fact of the matter is when businesses are inconsistent in their branding or have yet to define their brand, it dilutes their ability to connect with potential customers and diminishes the impact of all their marketing materials. Even worse, these businesses don’t have anything to set... (read more)

Author: Susan Friesen



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SHALINI MITTAL

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
TIM FAY

After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
ALEX BELSEY

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
WILLIAM BUCHANAN

William Buchanan has worked in the fields of marketing, advertising, and marketing research for almo...more

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