Amazines Free Article Archive - Monday, January 20, 2020
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133326)
 Advice (160997)
 Affiliate Programs (34736)
 Art and Culture (73698)
 Automotive (145681)
 Blogs (75065)
 Boating (9841)
 Books (17218)
 Buddhism (4125)
 Business (1328646)
 Business News (426318)
 Business Opportunities (366271)
 Camping (10962)
 Career (72737)
 Christianity (15846)
 Collecting (11637)
 Communication (115053)
 Computers (241955)
 Construction (38999)
 Consumer (49681)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18205)
 Cuisine (7539)
 Current Affairs (20394)
 Dating (45781)
 EBooks (19687)
 E-Commerce (48204)
 Education (185261)
 Electronics (83503)
 Email (6395)
 Entertainment (159838)
 Environment (28938)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110900)
 Fashion & Cosmetics (196391)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310287)
 Fitness (106201)
 Food & Beverages (62872)
 Free Web Resources (7938)
 Gambling (30226)
 Gardening (25112)
 Government (10514)
 Health (629622)
 Hinduism (2205)
 Hobbies (44046)
 Home Business (91561)
 Home Improvement (251373)
 Home Repair (46144)
 Humor (4825)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29558)
 International Property (3485)
 Internet (190991)
 Internet Marketing (146346)
 Investment (22826)
 Islam (1167)
 Judaism (1356)
 Law (80519)
 Link Popularity (4592)
 Manufacturing (20842)
 Marketing (98786)
 MLM (14136)
 Motivation (18213)
 Music (27005)
 New to the Internet (9480)
 Non-Profit Organizations (4048)
 Online Shopping (129617)
 Organizing (7803)
 Party Ideas (11856)
 Pets (38079)
 Poetry (2234)
 Press Release (12676)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126633)
 Recreation & Leisure (95290)
 Relationships (87564)
 Research (16159)
 Sales (80325)
 Science & Technology (110227)
 Search Engines (23458)
 Self Improvement (153103)
 Seniors (6233)
 Sexuality (35942)
 Small Business (49287)
 Software (82996)
 Spiritual (23468)
 Sports (116086)
 Tax (7658)
 Telecommuting (34068)
 Travel & Tourism (307486)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11728)
 Website Design (56833)
 Website Promotion (36572)
 World News (1000+)
 Writing (35776)
Author Spotlight

Jim Turner is a USA based author of Legal issues related to estate planning, will & trust , busyness...more

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more

In regards to earning money online, everybody wishes to, and everybody strives to, but not many end ...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

Using All 3 Website Multipliers to Turbo Charge Your Business's Website by Rahul Katrak

Article Author Biography
Using All 3 Website Multipliers to Turbo Charge Your Business's Website by
Article Posted: 10/08/2012
Article Views: 459
Articles Written: 30
Word Count: 766
Article Votes: 0
AddThis Social Bookmark Button

Using All 3 Website Multipliers to Turbo Charge Your Business's Website

Advice,Copywriting,Internet Marketing
In this article, we explore how your website can be turbo charged to perform immensely better at generating enquiries and sales for your business, using what I call the three website multipliers.

In effect, using the three website Multipliers has the same effect on your business as a turbo engine in a car, it gives your business a real boost and skyrockets the number of enquiries, leads and sails that your website generate for your business. To grow your business successfully and quickly, you must ensure that your website uses all three multipliers simultaneously.

I advise that you constantly review the success of these multipliers and make small adjustments where needed. Over time, you’ll be amazed at the results you’ll start to see, taking your website from a passive marketing medium to a highly profitable one.

It’s a sad fact that most web designing companies are either ignorant of, or, even worse, doesn’t even recognise that these three website multipliers need to work in unison to produce outstanding results. This article gives you a great competitive advantage because you are leaving an open goal for you.

Each website multiplier is a fundamental part of the matrix that determines how effective your website will be at building rapport and credibility with prospective clients and guiding them through your sales pipeline process.

Website Multiplier 1 – Differentiated Branding & Design

Just like when you meet someone for the first time at a party or networking event, first impressions count and the same is equally true for your business’s website. If your website is to win you new business it needs to go much beyond simply looking “Nice”. It needs to be visually stunning, establish your credibility and effectively communicate your unique brand proposition – fundamentally why should someone buy from you – and only you.

A well branded website will visually manifest your Unique Selling Proposition through images, slogans and interface design. A well branded website should be able to influence your customers on a conscious and subconscious level that you are the company that they would like to do business with. Stay away from template websites, word press themes and lack lustre designs – these will do nothing to differentiate your brand and win new business for you.

Website Multiplier 2 – Content That Builds Rapport, Influences & Sells

A stunningly designed website by itself is not going to let your business realise its full potential on the Internet, if the content has not been created with your customer and sales pipeline in mind.

Your website content needs to build rapport, connect with your website visitors, educate them and persuade them to do business with you. The vast majority of business websites – in all likelihood yours too - never achieve their full potential because the text was not written with the customer in mind and thus doesn’t answer the fundamental question – what can you do for me and how can you do it better than anybody else?

Effective written communication on the web and online success go hand in hand and once you’ve convinced a prospective client, the website content needs to clearly instruct them to take action.

Website Multiplier 3 – Focussed Marketing That Channels Prospects Through Your Sales Funnel

A website without a marketing plan is like creating an advert without buying TV airtime, it will be redundant! Once your website has been built, you need to implement a cohesive and focussed marketing plan that sends targeted traffic to your website, which can be converted into enquiries or sales. Your marketing activities need to harness a basket of different strategies that will effectively segment your market and target these with a bespoke message that induces them to visit your website.

You should be embracing a combination of search engine optimisation, email marketing, social media marketing, press release distribution, video marketing, face to face networking and product sampling to rapidly accelerate your business success.

Your website will in effect act as a sales funnel, establishing rapport, building credibility, educating the customer of your business worth and finally motivating them to make a purchase from you or at the very least, establish contact so that you can close the sale in person.

Rahul Katrak is an entrepreneur and small business marketing guru, with over 10 years experience in branding, design, web development, PR at his London Marketing Agency. His Web Design Company has helped many businesses stand out in a crowded marketplace. For more information on driving your business to success and our Web Designing Companies visit our website.

Related Articles - Web Design Company, London Marketing Agency, Web Designing Companies,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

Stevert Mckenzie, Travel Enthusiast. ...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more

Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license