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Search Results - Bubba Mills

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Showing 1 to 25 of 34 Articles matching 'Bubba Mills' in related articles.
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1. A 2018 Trend You Can't Afford to Ignore: Customer Experience
March 15, 2018

“The deepest principle in human nature is the craving to be appreciated.” William James Getting a customer in real estate today can be as tough as a $3 steak. But keeping the customer can be tougher than a $1 steak. Competition has crept in from every corner and the market grows more and more crowded every day. What’s more, customer expectations are always on the rise. They want more, better, faster – all the time. It’s a fact not lost on businesses of all types. And some forward-thinking and super innovative companies (Zipcar, Dun & Bradstreet, and Visa are among them) are alread... (read more)

Author: Bubba Mills

2. Give Your Spring Some Bounce by Getting Prospects Off the Fence
March 15, 2018

"Warning: dates on this calendar are closer than they appear." Anonymous Spring is one of the most important times of the year for Realtors. Why? The thaw begins. Not the thaw of snow melting, but the thaw of real estate activity. It’s the time of year all those folks on your “wait list” – those who’ve said they’re going to wait to buy or sell -- begin to come out of hibernation. Or at least that’s what you hope they do. And my best advice: be there to greet them. Not only that, but also take the initiative and begin communicating with them. The key to remember is this: these ... (read more)

Author: Bubba Mills

3. The Top 3 Skills Realtors Need in 2018
March 15, 2018

“It is not necessary to change. Survival is not mandatory.” W. Edwards Deming What’s the saying? Adapt or die. It’s an adage Realtors can appreciate because real estate always lands its share of change. If you’re an active Realtor I offer you my heartiest “congratulations” for having survived the tsunami of transformation the industry has endured over the last few years. But let me quickly follow up with, “Don’t rest on your laurels.” A new year is here and with it will come more change. Some of the trends that will keep you from resting on your laurels are these: - Mo... (read more)

Author: Bubba Mills

4. RIP Cold Calling: Better (and more fun) Ways to Reach and Convert Prospects
March 15, 2018

“The persuasion of a friend is a strong thing.” Homer We need a moment of silence, please. There’s been a death. Cold calling has officially kicked the bucket. RIP cold calling. Sorry, but you won’t be missed. True, you’re not supposed to speak ill of the dead, but in this case, we’ll make an exception. Let’s be honest, no one really liked cold calling – no doubt those who received the cold calls didn’t like them either. How many times did you get home from work and say, “Gee, I hope that phone starts ringing with someone I don’t know who wants to sell me something I don’t want.”? ... (read more)

Author: Bubba Mills

5. The DIY Performance Review for Realtors
November 14, 2017

“Excellence is not a destination; it is a continuous journey that never ends.” — Brian Tracy Two words employees often dread are: performance review. Sure, getting your work nitpicked ranks right up there with colonoscopies. But because Realtors basically work for themselves – even if they’re part of a well-known brokerage – many avoid reviews. Several have told me they’re glad about that. But as unappetizing as they sound, they’re not a bad idea because you can’t improve if you don’t know how you’re doing in the first place. Feedback feeds fruition. So if you’re not... (read more)

Author: Bubba Mills

6. Putting Your Best Self Into Your 2018 Business Plan
October 12, 2017

“You can have everything in life you want, if you will just help other people get what they want.” -- Zig Ziglar I’m just going to put this out there plain and simple: Life is often brutally hard. In a matter of moments, thousands upon thousands of our fellow citizens can be blindsided with near unimaginable horror. We witnessed exactly that with Hurricanes Harvey and Irma. The horrific images are etched in my mind: mothers holding their crying children in waist-deep flood waters; elderly in submerged wheelchairs; and homeowners surveying what little remains of their former dwellings... (read more)

Author: Bubba Mills

7. On Tina Turner and Goal Setting
October 12, 2017

In her famed song, Tina Turner asks, “What’s love got to do with it?” Turns out, everything. Let me share a sentence that may very well change your life: If you don’t love your job, you’ll likely never achieve meaningful goals. The truth is, before you pull out your pen to jot down your first goal, you need passion for your profession. In other words, it’s highly probable that you won’t go after your goals if you don’t like what you’ll have to do to reach them. We’ve all heard how important it is to delay gratification to be successful—that many folks set goals to achieve... (read more)

Author: Bubba Mills

8. How to Get and Keep Momentum to Raise Your Sales Numbers
October 12, 2017

“Success comes from … persisting. What simple action could you take today to produce a new momentum toward success in your life?” Tony Robbins Today’s topic is momentum. It’s one you don’t hear a lot about but I think it is – without any doubt – one of the most important determinants in whether or not real estate agents are successful. Not to get too technical, but physicists define momentum as the quantity of motion. You’ve heard the old saying, “When it rains, it pours.” Those who know me know I prefer something like, “When the sun shines, it sparkles.” I’m a positive guy! An... (read more)

Author: Bubba Mills

9. Of moldy bread and lethargic listings
July 12, 2017

Have you ever noticed during the summer your bread gets moldy a little quicker? You go to make yourself a nice, fresh sandwich. You reach into the plastic bag for a couple of slices and you spot it – the beginnings of fuzzy, green mold. Yuck! As great as summer is for many reasons – especially for real estate sales – sometimes summer can be a bummer. And yes, even in a brisk sellers’ market, you may end up with some listings that aren’t moving like you expected. Plus, as we all know in real estate, what goes up must come down. Many analysts and insiders are predicting we’ll likely... (read more)

Author: Bubba Mills

10. What Chocolate and Peanut Butter Can Teach You about Growing Your Small Business
July 12, 2017

“Growth is never by mere chance; it is the result of forces working together.” James Cash Penney Remember those commercials for Reese’s Peanut Butter Cups where a person would scream, “Hey, you got your chocolate in my peanut butter!”? At the instant the accident happened, both people were flustered. But then the magic. They tasted the result -- and bam, it was a marriage made in heaven. One of the all-time great ad campaigns. Some of the best things in life come when two seemingly unrelated items come together. True in life and absolutely true in business. It goes by many names:... (read more)

Author: Bubba Mills

11. Communicate Your Way To Higher Sales With DISC
July 15, 2015

Today's article is all about communication. Let me start with a story: A woman was standing in front of the mirror and said to her husband: "Oh my love, I'm so fat and so ugly. I really need to hear a nice compliment." Her husband replied: "You have great vision." Oh the trouble we can get into when our lips flap. Any married person can attest. Probably many Realtors, too. Because real estate is a people business, communication is the industry's bedrock. And I can say this next sentence with certainty: Top producers in real estate are expert communicators. If you want to join the... (read more)

Author: Bubba Mills

12. 5 Tips to Tap the Growing Hispanic Real Estate Market
June 23, 2015

Here's an undeniable fact for you: Hispanics are playing a huge role in the U.S. real estate market and they'll continue to do so. Ignore this point at your peril. The Wall Street Journal has just reported that Hispanics are the fastest growing segment in both first-time buyers and in the luxury market. Plus, in five years, four out of every 10 new households that form in the U.S. will be headed by someone of Hispanic descent--more than any other single racial or ethnic group, reports the Demand Institute, a non-advocacy, nonprofit think tank. In fact, in 2014, 320,000 new Hispanic ho... (read more)

Author: Bubba Mills

13. Taking a Bite Out of the Sandwich Generation: 5 Tips for Working With Multi-Generational Buyers
May 16, 2015

Here's some food for thought: In 2012, 57 million Americans lived in multi-generational households, double the number from 1980. It's called the "sandwich generation" - parents sandwiched between their kids and their own parents - and the trend continues to rise. The National Association of Realtors says 4 percent of U.S. home purchases in 2014 involved a multi-generational household of adult children, plus parents, grandparents or both. So under one roof you can find a newborn and someone who can tell you about listening to Franklin D. Roosevelt on the radio. So there's no question, th... (read more)

Author: Bubba Mills

14. How To Prep For The Coming Summer Season
April 26, 2015

I'm no weather man, but I predict this summer is going to be hot - very hot. Sure, the temps will rise as they always do. But, of course, I'm talking about real estate. The signs are all there: The National Association of Realtors reports pending home sales earlier this year surged to their highest level since June 2013, continuing the record highs set at the beginning of the year. Builders signed contracts on more homes in February this year than any time since early 2008, according to HUD. Plus, RealtyTrac® reports foreclosure filings are down nine percent from a year ago t... (read more)

Author: Bob Corcoran

15. # (Hashtag) Reaching the Millennial Market Through Social Media
April 24, 2015

The old adage in marketing says if you aim at everyone you'll miss them all. I know Realtors sometimes fall into the trap of attempting to reach everyone and then scratch their heads when they only hear crickets chirping. If you're one of those (or even if you're not), stick with me and I might be able to help you. Let me start with one word: Millennials - those between the ages of 18 and 34. The National Association of REALTORS® has found that Millennials represent the largest share of recent buyers (32 percent of all buyers last year were Millennials). But here's the kicker: the ... (read more)

Author: Bubba Mills

16. Think Local and Win This Spring Selling Season
March 16, 2015

When you travel half way around the world you're guaranteed to get two things: time to think and a sore butt. Fortunately for you in this article I'll be sharing an item I thought about and not issues of my rear end. To fill you in, I spent a good chunk of February teaching workshops in the land down under - Australia. Simply beautiful. If you've never been, go. But beware, it's a 20-hour flight. Being that far from home made me think a lot about, well, home. More specifically, I thought about the importance of proximity and what's near us. The old saying goes, "All news is local." Tha... (read more)

Author: Bubba Mills

17. The Art of Getting Referrals: Five Sure-Fire Ways to Get More Referrals in 2015 and Beyond
February 16, 2015

Wouldn't it be great if you didn't have to market your services? Just serve and help clients all day - it's why you chose real estate in the first place, right? To help people. But if you're like most Realtors, you're likely working your butt off just to get those clients. So what's the answer? Referrals - from your current and past clients, family, friends and acquaintances. Imagine what your business would look like if everyone you knew gave you just one good buying or selling referral. Yeah, savor that feeling for a minute. Run the numbers. Your average client who sticks with you is... (read more)

Author: Bubba Mills

18. Get Your Year in Gear: How to Create a Business-Winning Plan for 2015 in One Hour
January 16, 2015

Baloney! That's what I say to those who think building a business plan should take days, weeks, even months. And I say baloney again to those who think a plan has to have a bunch of pages with graphs and charts. I know for a fact that Realtors don't have that kind of time. But I also know every serious Realtor needs a good plan. That means if you're reading this, you're in the right place. Stick with me and you'll end up with a plan that can make your 2015 a much better year. A comprehensive business plan (two pages max) can help you: - Account for what you accomplish during 2015 ... (read more)

Author: Bubba Mills

19. How to Tap the House-Buying Generation
December 09, 2014

A few weeks ago, the National Association of REALTORS® (NAR) reported that despite an improving job market and low interest rates, the share of first-time buyers fell to its lowest point in nearly three decades. NAR added that this is preventing a healthier housing market from reaching its full potential. Well, anyone who knows me knows that if anything, I'm an optimistic guy. This news doesn't discourage me in the least. And it shouldn't discourage you either. Why? Because research points to an upcoming generation of first-time homebuyers who will make you glad you're in real esta... (read more)

Author: Bubba Mills

20. Here's To Happy (And Safe) Holidays
November 25, 2014

The headlines are shocking: Armed Men Rob Real Estate Agent at Gun Point Philadelphia Police Arrest Two in Carjacking of Realtor Real Estate Agent Found Dead, Buried in Shallow Grave That last headline recounts the story of Arkansas Realtor Beverly Carter, who was murdered in September, the National Association of Realtors' "Realtor Safety Month." You should never have to pay with your life to work. Yet, in real estate it happens regularly. Horrid headlines appear on the front page and we all just shake our heads and say how horrific it is. The only silver lining is we can... (read more)

Author: Bubba Mills

21. Opening Doors To More Sales With Open Houses
October 11, 2014

A recent National Association of REALTORS® (NAR) survey found that nearly half of buyers used open houses as a key part of their home searches. Plainly stated, if you're not holding open houses, you're not opening doors (literally) for your business. And why not hold open houses? You're killing two birds with one stone: you're meeting prospective buyers (and sellers) face-to-face and you're increasing the chance to sell your listing. Believe it or not, there was a time when neighbors actually knew each other and even - dare I say - spent time in each other's homes. Today, not so mu... (read more)

Author: Bubba Mills

22. How to Keep Sales Strong Despite Rising Rates
September 18, 2014

Wouldn't it be great to say that as mortgage interest rates rise, your real estate business would rise right along with them? Well, stick with me and let's see what we can do. I've always said you gotta have a plan in business - true in real estate and true in mortgage lending - I've worked in both professions for many years now, so I might be able to help you. So, do you have a plan, a strategy? What will you do to keep your sales strong if interest rates rise this fall and winter? It's looking likely they will climb. Many groups and experts are predicting a gradual increase. As I... (read more)

Author: Bubba Mills

23. Three Must-Know Rules To Convert Online Leads
August 09, 2014

If you're in real estate and you're not converting leads, do yourself a favor right now - change occupations now, today. Daylight is burning and you need to eat. That's precisely how important leads (and converting them to paying customers) are in the world of real estate. Without lead conversion, you're dead in the water. And today, more than ever, leads are coming in via the Internet. It's just the way it is. The Internet is the power behind real estate. E-mail, websites, Facebook, Twitter, Pinterest - on and on - online is where leads are found. Even those old-fashioned phone calls ... (read more)

Author: Bubba Mills

24. What Boy Scouts Can Teach You About Success In Real Estate
July 04, 2014

When I was growing up in Oceanside, Calif. as an only child to a single mother - both of us staying afloat on love and food stamps - something good happened to me. My grandfather introduced me to the Boy Scouts of America. It was the lifeline I needed. Troop 750 taught me many of the life lessons I use every day - to this very day. In fact, I regularly share those same lessons with groups when I speak publicly. And today, I'd like to share them with you. Let's start with the scout law. It reads: "A scout is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful,... (read more)

Author: Bubba Mills

25. Keeping Buyers Active In A Credit Crunch
June 14, 2014

Here's the deal plain and simple: Throughout much of the country, we're still in a sellers' market. Inventory is still slim pickings and many homes are getting multiple offers. Buyers are also feeling the crunch of slowly (but surely) rising interest rates. As if that wasn't enough, as the credit standard rises, more buyers are just simply giving up on buying a home for fear of getting rejected when applying for a mortgage. In fact, in a recent study from loanDepot, 46 percent of potential homebuyers have opted not to apply because of that fear. The survey also says the fear of reject... (read more)

Author: Bubba Mills

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