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Business

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Showing 326 to 350 of 500 Articles in Business.
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326. Bending the Unwritten Rules of Email Marketing
January 15, 2021


For the past few days, I’ve been working on completing my 2021 strategy, specifically the part where I revamp my welcome sequence. As of right now, it’s just one simple welcome email that has the link to the sample chapters of my book. But now I’m thinking of making some of the following changes: 1. Convert and condense all the chapters in the PDF file into a sequence of emails. Instead of letting my new email subscribers wait for the welcome email, download the PDF, open it, and finally read its content, why not just give the content straight to them by putting them in the... (read more)

Author: Ellisen Wang

327. Tip on How to Have Engaging Conversations With Almost Anyone
January 14, 2021


One thing I noticed from watching TV shows is this: Most of the time, each season, or even each episode, has two plots. Take the show I talked about last week, Phineas and Ferb. Each episode has two plots. One where Phineas and Ferb build something extraordinary and their sister tries to bust them. The other one where it follows another spy adventure of Perry the Platypus trying to take down Dr. Doofenshmirtz. Another example, A crime show I’ve been watching, Grimm, has a similar structure. One plot, which is the crime case itself, which is different in each episode, t... (read more)

Author: Ellisen Wang

328. Tales from the Online Marketing Crypt #9 Why Cheap Websites Are More Expensive Than You Think
January 14, 2021


Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! ? And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?” Ah yes, the money objection is a big one. And a valid one too! So valid that it’s something every parent has said to us when we were... (read more)

Author: Susan Friesen

329. This Burger King Manager Went Above and Beyond to Give His Customers the Best Experience
January 13, 2021


One last trip to the customer service memory bank. Let’s talk about an example of what good customer service looks like. To do that, we need to go all the way back to 2015, the year I got my first job in Burger King. For one year, I worked with three managers. The general manager and two assistant managers. But since I mainly worked during the later days, I didn’t work with the general manager as much so technically, I mainly worked with just two. Let me tell you, these two had management styles that were as different as they could get. One of them, we’ll call him Jay... (read more)

Author: Ellisen Wang

330. Nehru Zoological Park Gets ISO Certification
January 13, 2021


As we understand the ISO Certification aims at contributing a global standard quality, environment, occupational health and safety, information security, and trust and the international standard which specifies the requirement for a numerous standard. In this article, we will talk on Nehru Zoological Park Gets ISO certification. Nehru Zoological Park Gets ISO certification Nehru Zoological Park, Hyderabad, with its standard working procedures, has obtained ISO 9001:2015 Quality Management Standards Certification from ASCB, UK. Also, it becomes the first zoo in the country to obtain I... (read more)

Author: Anjali Devri

331. The Tale of Paypal's Brilliant Online Customer Service Quality
January 12, 2021


Here’s a pleasant customer service story I pulled out of my memory bank. I have two Paypal accounts. One that I currently use. And there’s another one that I created probably years back, but I completely forgot about. Apparently, the older account was created under my email address, but also under my brother’s personal information. So he asked me to delete the account. The only problem was, there was one dollar in the account for some reason and we were unable to delete the account until the money was transferred out. And for some reason, I couldn’t connect our bank account... (read more)

Author: Ellisen Wang

332. A Tale From the Restaurant Service Crypt
January 11, 2021


I personally don’t go to high-end restaurants often. As far as I remember, there have only been two instances where I did go. The first time was at a steakhouse where they served wagyu beef. Fun fact, that was also the first time I ate wagyu beef. I still remember the texture of the meat as if I ate it last week. It was a very interesting dining experience indeed. The second time was more recent. My friend and I went to a steakhouse not so far from where I live. It definitely wasn’t as expensive as the first steakhouse I went to, but it was still a high-end restaurant in my eyes... (read more)

Author: Ellisen Wang

333. BRAKE LINE REPLACEMENT BEST PRACTICES
January 09, 2021


If you are halfway decent with your hands and have at least somewhat of a mechanical inclination, you can replace your vehicle’s brake lines on your own. However, this is not the type of project you jump right into without any preparation. Rather, you need an overarching strategy to perform brake line replacement that stands the test of time and ensures your automobile functions exactly as it should. Let’s take a quick look at a few tidbits of advice that will help you replace your brake lines properly. RESIST THE TEMPTATION TO REPLACE YOUR BRAKE LINES WITH STEEL Metal brake lines in veh... (read more)

Author: Mark Sanford

334. Setting Your Marketing Strategy to Support Sales Lead Generation
January 08, 2021


The sales department has established its plan for the year ahead and how they will deliver sales revenue goals. Now they turn to marketing with their requirements for lead generation. The generation of leads for sales departments is a constant battle in business-to-business (B2B) environments now. With the continuing changes in buyer-seller trends and a constant of emerging tactics to combat in the market salespeople are challenged to connect with new customers. Marketing managers need to do the heavy lifting and are faced with deciding how they can go-to-market in a way that will delive... (read more)

Author: Adele Crane

335. Email Copywriting Lesson From a Professional Musician
January 08, 2021


Earlier today, I caught up with a good business friend of mine. We haven’t spoken since May so we had quite a lot to talk about. Most of the conversation was, of course, business related matters. But towards the end, it transitioned into the topic of music. After all, it was a conversation about music that began our relationship. Being the professional musician that he is, among other things, I asked him for some advice as I make progress on building my music making skills. The main takeaways? 1. Let your feelings guide you. 2. Be open minded. 3. Trust y... (read more)

Author: Ellisen Wang

336. Do Rolex Watches Worth the Hefty Price Tags?
January 08, 2021


Ask anyone in the world to name the most luxurious watch brand, and you will get almost universally the answer – Rolex. It is perceived as an affiliated status symbol and a standard of consistent quality for more than a century. Rolex is one of the leading Swiss watchmakers that define the benchmarks of the horology industry.However, the terms ‘Rolex’ and ‘very expensive’ are used almost simultaneously. Indeed, specific Rolex watches can you an arm and a leg. But are Rolex watches worthy of the expensive price tags? Here we will look at the reasons behind their much heftier prices and whether ... (read more)

Author: Stella Lilia

337. Sales Transformation Techniques: 5 Ways to Boost Your Sales
January 07, 2021


Following up with sales leads within five minutes makes you nine times more likely to engage and talk with them. There are a lot of sales strategies to consider in any business. They are critical to your marketing strategies and how you communicate with your leads. You need to know how to boost company sales with a sales transformation. A sales transformation is about adapting to change in your business. It's about taking your sales team and seeing what improvements can be made. It could also be a focus on change management, business strategy, and business growth. Here's a gu... (read more)

Author: Adele Crane

338. Is This Even Real Life Anymore?
January 07, 2021


This world becomes more and more interesting as the days go by. Apparently, yesterday I heard that the US Capitol was raided by none other than Trump supporters to protest against Joe Biden’s presidential victory. I expected something like this to happen in a videogame, but never in the ‘real world.’ What a great way to start the new year, am I right? Now, I personally don’t care who becomes president. If Trump had gotten reelected, fine. But Biden ended up winning, which is also cool with me. But if there’s one thing I have to say, it’s that Trump did a pretty great j... (read more)

Author: Ellisen Wang

339. How We Rebranded, Redesigned & Redefined a Small Business
January 07, 2021


A Case Study on Innovative Sleep Solutions, Surrey, BC The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media. It’s not only because we’re passionate about the work, but also because we love seeing our entrepreneurs succeed. Now, I know it’s almost silly to mention how challenging a year 2020 has been for small businesses. I’m sure you’ve heard it a million times! But the fact that it was such a difficult year for many small businesses made the rebranding work we’re doi... (read more)

Author: Susan Friesen

340. Marketing Lesson From One of the Most Unusual Entrepreneurs In Existence
January 06, 2021


Elon Musk has always been a fascinating entrepreneur to me. I recently found out that he gave his baby a very unusual name, X AE A-XII Musk. It may look like he and his wife came up with that name just by having a cat type on the keyboard, but there’s a specific meaning to it. The X represents a variable. AE means love or artificial intelligence in elven spelling. And A-XII is the name of Musk and his wife’s favorite plane. But that’s not all. If you look at all the Tesla models he released, the letters and number spell S-3-X-Y. His Model S has a starting pri... (read more)

Author: Ellisen Wang

341. THE IMPORTANCE OF REPLACING BRAKE HARDWARE
January 06, 2021


You hear a lot about replacing brake pads, drums, and rotors, but they’re not the only items that often need replacing. Other components like adjustment springs, abutment clips, and backing shims can also wear out with time and use. Replacing brake hardware is crucial if you want your brakes to work with the reliable performance you’ve come to expect. WHY REPLACE BRAKE HARDWARE? Just like your pads and rotors, brake hardware is subjected to the same physical and environmental stresses – heat, moisture, and corrosion. Over time, these stresses can cause your brake hardware to wear out or ... (read more)

Author: Mark Sanford

342. Major Steps to know APEDA Online Registration Process
January 06, 2021


As we know under the Agricultural and processed food authority with this act originating into effect, APEDA substituted the Processed Food Export Promotion Council (PFEPC). In this article, we consider an aspect at APEDA Registration and the essentials surrounding the same. About APEDA Registration The Agricultural & Processed Food Products Export Development Authority, or ordinarily known APEDA, was founded in 1985 as per the directions specified in the Agricultural and Processed Food Produce Export Development Authority Act of 1985 intended for the development and the development o... (read more)

Author: Anjali Devri

343. Marketing Amplification Secret From the Explosion of the eSports Industry
January 05, 2021


I’m sure nobody would’ve seen this coming. To see videogames covered by mainstream media. To see hundreds of thousands of people attend live gaming events worldwide. For videogames to be people’s full time career. To see a 16 year old win a huge tournament and become a multimillionaire overnight. Gaming has become a thing bigger than anyone would’ve ever imagined. In the past, I went to two live gaming events myself and let me tell you, the energy of the arena is very much like the energy you see in traditional sports events. Gaming is no longer just a stereo... (read more)

Author: Ellisen Wang

344. Email Copywriting Tip From Phineas and Ferb
January 04, 2021


One of my favorite childhood shows was Phineas and Ferb. It’s a Disney show about two boys on summer vacation, and figuring out how to make their days fun. It’s a show that I never got tired of, even though each episode was extremely predictable. Here’s what I mean. Like all TV shows, almost all the episodes follow the exact same structure, and it goes a little something like this: • The show starts off with the two main characters starting another summer vacation day. • A few minutes into the episode, an idea pops up in Phineas’ head and says one of his famous on... (read more)

Author: Ellisen Wang

345. What is Asset Protection
January 02, 2021


Asset Protection is a term used to secure one’s property. In simple terms this could mean that a property owner installs an alarm system to their home to stop and deter burglars or unwanted criminal damage happening. It may mean that you have the latest immobiliser system fitted to your dream car to stop thieves. If we start to focus on the term ‘asset protection’ within the content of international business, we can then bring up the legal use of an entity called a Trust. These unique entities date back hundreds of years and can be an essential tool in protecting one’s hard-earned physical as... (read more)

Author: Chris Burton

346. The Harry Potter Secret Question You Must Always Ask Yourself When You Write Emails
January 01, 2021


I spent parts of my last few days of 2020 watching the Harry Potter movie series with some friends who’ve never watched them before. So far, we’ve finished the first three movies: The Sorcerer’s Stone, The Chamber of Secrets, and The Prisoner of Azkaban. It feels great to go through the entire series again, watching everything from my all-time favorites scenes to the ones I’ve forgotten. Speaking of films, one of my friends sometimes asks me to watch film analysis videos with her. And being the curious George that I am, I agree to do so. So naturally, I start paying more attenti... (read more)

Author: Ellisen Wang

347. Come inside this article as I show you my 2021 strategy
December 31, 2020


At least for the first quarter of 2021, I have a rough strategy of how I’m going to approach my business. The focus for this next few months revolves around building my email list much more aggressively and revamp my nurturing process for my future 2021 readers. So here are my plans so far: 1. Aggressive list building This doesn’t necessarily mean I’m going to build my list using faster, paid methods, but doing what I’m doing already at a greater rate, including booking podcast interviews, virtual face-to-face networking, etc. 2. Power up my blog with SEO juice Ev... (read more)

Author: Ellisen Wang

348. Why "The Magic Lantern" Technique May Not Be So Magical After All
December 29, 2020


Last year, I read a book called, Sell Like Crazy: How to Get As Many Clients, Customers, and Sales As You Can Possibly Handle by Sabri Suby I saw a Facebook ad to get this book for free (But have to pay shipping), and I had cash to burn so why the heck not? I bought the book and finished reading it in about a few weeks. In my opinion, it was a valuable read. I don’t regret purchasing it at all. At the same time, there was no “new” or “secret” information either. So if you’re one of those one-star complainers on Amazon, don’t even bother buying it, you’ll just end up d... (read more)

Author: Ellisen Wang

349. Why Barcode Registration is Important in India
December 29, 2020


As we know a barcode is a systematic code indicated by a series of vertical black & white bars of distinct widths followed with a 12 or 13 digit numbers. A laser barcode scanner can comprehend the data inside the bars and the digital code. Now each and everybody understands about the lined bars create on the various goods at a retail outlet. Here we will discuss in detail why Barcode Registration is important in India. What is meant by barcode? A barcode relates to an image containing a series of parallel black and white lines which, when scanned, give data about a product. Optical devic... (read more)

Author: Anjali Devri

350. Infotainment At Its Finest
December 28, 2020


A few days ago, I found an interesting newsmagazine program on YouTube called Inside Edition. A couple of videos stood out to me. “The Rude Behavior of New York Commuters” “Rude Commuter Behavior Caught Happening on New York Subways” “How New York Commuters Evade Paying Subway Fares” I checked those out mainly because I’m a native New Yorker and I can completely relate to those titles. When I finished watching them, I didn’t know what to think. I couldn’t tell if Inside Edition was a serious broadcast or they just do satire news because their style of reporti... (read more)

Author: Ellisen Wang



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