Gnossem, an online fashion retailer of high quality apparel andaccessories, has launched its online store with a fashion party atPangaea at Marina Bay Sands. The exclusive event was attended by local and regional VIPs,including Miss Singapore Universe 2011 Valerie Lim, and the pastwinners of Miss Thailand from 2007 to 2011, party socialites,Gnossem investors and fashion fanatics. Eight models catwalked in top independent designers that werecurated by and are available on Gnossem, such as Fly Now fromThailand, LARUICCI from New York, GEORGINE from Holland, Soup fromIndia, and Singapore's designers Marilyn Tan, Carrie K and SaloniRathor. The event was hosted by US model Matt Loewen, who flew down,especially, from New York. He also catwalked for the fashion show featuring Gnossem'sdesigners. |
Gnossem, based in Singapore, is the brainchild of founder and CEOLisa Crosswhite, a former brand strategist at Ogilvy & Matherand an ex-international model. She is originally from Vancouver, Canada and has been living inSingapore for the last three years. Ms Crosswhite's vision for Gnossem stemmed from observing anincreasing amount of working women turning to online shopping forits convenience yet still being inhibited by its lack of feel andfit for products. So, with that in mind, Gnossem is set to offer customershard-to-get and sharply curated fashion items, which are showcasedin high definition video clarity that moves 360 degrees. Ms Crosswhite said it is the closest an online shopper can get to"feeling" the product without having to second-guess the qualityand fit.
"In a time-convenient way, I also wanted to minimise the risk inshopping online by creating product footage that gets customers asclose as possible to the products, without holding it in theirhands", said Ms Crosswhite. Gnossem's curated labels are also very exclusive as most of themare impossible to get your hands on unless you live in theparticular designer's country. "Working professionals, mainly women, in the Asia Pacific regionare buying more than ever online, but have very heavy work weeks,and little time to find that eclectic little boutique in the sidealley of Soho, Hong Kong, or browse the French Concession area ofShanghai", said Ms Crosswhite. With a little help from Gnossem, consumers can find unique andexclusive designs in their store.
You can now shop now at Gnossem at . Click here to view the launch party photos. Photos: Plush, Jack Goh.
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