Do you love coffee with a passion? Do you have an entrepreneurial spirit? Are you a people-person? If your answer to these three questions is a resounding “yes,” then you may just have the time of your life getting into the coffee business and opening your very own shop. |
You may dream of sharing your incomparable brew with other people but getting into the coffee business takes a lot more than just excellent brewing. What do you have to do to translate your dream into reality?
Do not make the mistake of underestimating the business that you are getting into by saying that “It is JUST a café.” Make a concrete business plan. This plan should spell out in detail the type of business you intend to put up, identify your target customer base, survey competition, map out strategies for business growth, and present well-studied strategies for trouble-shooting should there be obstacles to your business goals.
Look for a good location. This should dovetail with your vision. Studies show that there are places which have a high probability for success for a coffee business. A location close to universities and colleges is one, particularly if it is right within a commercial street. One which is located right in the heart of a business district downtown is another. You may also opt to put your shop in a big office building. Or you may choose a neighbourhood with busy commercial streets. If you intend to have mobile carts and kiosks, putting them in an airport or a large medical facility is an excellent idea. Strip malls and shopping malls are also first-rate locations, specifically because of the heavy foot traffic in these areas.
If you do not have the funds to put up your coffee business, you can talk to family and friends to invest in it with you. You can also explore the possibility of getting a loan from lending agencies or the local banks. Find out if there are business assistance programmes available in your city.
Before you purchase things and supplies for your coffee shop, make sure that you explore more than just one option. Do comparison-shopping. Get online to research where you can get all you need at best prices. Make sure that you get quality items to last you a long time.
Do networking to market your business. Look up the local charities, business associations, and the local chamber of commerce and see if you can join some of them. This will help you in your business.
Charles works at Cafe2u, a company which provides franchise opportunities for anyone looking to start up their own mobile coffee shop. He enjoys writing blog posts giving tips and advice on how to go about starting your coffee business.
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