When I started studying the art of copywriting, one of the first readings I was recommended was Gary Halbert's Boron Letters. These were daily letters he wrote to his son while he was in prison. |
He mainly talked to him about health and business, specifically direct marketing.
In one of the chapters, he was talking about how his family gave him a surprise visit on his birthday and brought him a cake. But as much as he wanted to spend time with his family, he had to leave before a certain time so he can get his week's supply of fruit and spend more time with his best prison friend before he leaves.
It was very nonchalant, but that part of the letter carried a huge lesson.
Gary Halbert knew his priorities, and one of his top priorities was his health. And he let nothing get in the way of him getting his fruits. In a lot of his letters, he even starts off with the topic of health. So he really preaches what he practices.
And you can carry this lesson over to your business too.
I think you can agree that one of the main priorities of your business is selling. Without it, your business will die. You're not going to be able to put food on the table. You're not going to be able to pay the bills.
You get the point. Sales is the blood and oxygen of your business.
And sales has gone through an evolution, from transactional selling to relationship selling.
Not everyone has caught on yet, which is making their sales suffer. Luckily, you can take advantage of the ignorance, implement relationship selling to your own business, and jump ahead of your competitors.
Aside from that, I highly recommend you read The Boron Letters. There's a lot of valuable marketing information you can learn and implement them in your own business.
Just use the link below to see the compiled list of all 25 chapters.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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