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An Overview of Digital Marketing and What it Includes by Richard Conard





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An Overview of Digital Marketing and What it Includes by
Article Posted: 09/07/2020
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An Overview of Digital Marketing and What it Includes


 
Business

Also called online marketing, digital marketing is a vital tool nowadays for all your marketing efforts that are digital or online. More and more businesses need to have channels like websites, social media platforms, email, mobile phone apps, to reach more potential customers and get their brand out there. That is a huge range of marketing forms and in order to find the best for digital marketing in Toms River, you need to have a clear goal and a plan for how each tactic or asset is going to help to reach that.

Assets and tactics

There is a range of assets and tactics used in digital marketing to have the best approach with it. Assets include any brochures you create online, social media platforms you post on, blog posts you make, ebooks and content you write, interactive tools you use, reviews, public relations, branding and so on.

Tactics you will use include;

  • SEO – Optimizing your ranking when search results display is SEO or search engine optimization. The higher you rank, the more traffic your site will get.
  • Inbound marketing – Any tactics that involve funneling people to your site and turning them into customers like Google Ads, Toms River is called inbound marketing.
  • Content marketing – Creating content of good quality to promote brand awareness and increase traffic is a good way to generate more real customers.
  • Email marketing – Email marketing is a popular form of digital marketing because it costs nothing. Use email to communicate deals and special offers. Promote sales, discounts and events and draw people to make more purchases, or to pull old customers back in.
  • Social media marketing – So many people use social media platforms today that it really is only common business sense to be a part of that. Increase brand awareness, drive traffic and create a real relationship between yourself and your customers.
  • Online PR – Using content based sites, digital publications and things like blogs you can use online PR much like you would traditional PR.
  • PPC – Stands for pay per click so that each time an ad is clicked on they are driven to your website. Google Ads Toms River is one of the most used examples.
  • Affiliate marketing – When you promote someone else's product or business on your site you can receive a commission for doing so and that is affiliate marketing.
  • Marketing automation – Some tasks are automated by some companies, things like emails sent out, social media posting and other repetitive actions needed.

Inbound and outbound marketing

Both are forms of digital marketing but there are inbound and outbound methods, also known as push and pull marketing. Outbound marketing puts the message directly in front of people. Examples are the banners you see at the top of websites. Inbound digital marketing issuing content online to attract visitors to your website. A blog is a powerful example of inbound digital marketing in Toms River.


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