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Once in a while, I like to write about Spongebob. In case you haven’t noticed yet or if you’re my articles for the first time, I love Spongebob. It’s one of my favorite childhood shows. And this is going to be another one of these articles. One of my favorite episodes of all-time from that show is where Spongebob gets his hands on Mermaidman’s belt, similar to Batman’s utility belt. One of the things that the belt can do is shrink things, and people too. Spongebob shrinks his neighbor Squidward, but doesn’t know how to unshrink him. So he goes to his “wise” friend, Patrick, for help. Patrick looks at the letter M on that belt and turns it upside down so it looks like a W. He claims that by doing so, he changes the belt from “Mini Mode” to “Wumbo Mode.” Although Spongebob was initially skeptical, Patrick spent a good minute successfully convincing him that he’s correct. While all that’s happening, mini Squidward, who’s being held by Patrick, says to himself, “I wonder if a fall from this height will be enough to kill me.” After thinking about that scene, I was amazed at the fact that the writers of this children’s show hid a couple of “more adult” jokes very well. Disney is also another example of this. There are subtle adult jokes hidden throughout their movies too. It’s amazing how the writers write movies and TV shows in a way that can be enjoyable for not only children, but for adults too. It’s good to be inclusive most of the time. However in business, that may not be the case. Sometimes, if not a lot of times, it’s better to be exclusive in terms of the types of customers and clients you serve. It’s like how that certain saying goes, “If you try to help everyone, you end up helping no one.” Sometimes I point out in my emails the type of people I don’t want to be working with. Just a little something to keep in mind. If you want to learn more about email copywriting, check out How to Become an Email Titan. https://EllisenWang.com/email-titan-sample About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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