Amazines Free Article Archive
www.amazines.com - Friday, April 19, 2024
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133573)
 Advice (161671)
 Affiliate Programs (34799)
 Art and Culture (73855)
 Automotive (145712)
 Blogs (75614)
 Boating (9851)
 Books (17223)
 Buddhism (4130)
 Business (1330638)
 Business News (426446)
 Business Opportunities (366518)
 Camping (10973)
 Career (72795)
 Christianity (15848)
 Collecting (11638)
 Communication (115089)
 Computers (241953)
 Construction (38962)
 Consumer (49953)
 Cooking (17080)
 Copywriting (6733)
 Crafts (18203)
 Cuisine (7549)
 Current Affairs (20319)
 Dating (45908)
 EBooks (19703)
 E-Commerce (48258)
 Education (185521)
 Electronics (83524)
 Email (6438)
 Entertainment (159854)
 Environment (28970)
 Ezine (3040)
 Ezine Publishing (5453)
 Ezine Sites (1551)
 Family & Parenting (111007)
 Fashion & Cosmetics (196605)
 Female Entrepreneurs (11853)
 Feng Shui (134)
 Finance & Investment (310615)
 Fitness (106469)
 Food & Beverages (63045)
 Free Web Resources (7941)
 Gambling (30227)
 Gardening (25202)
 Government (10519)
 Health (630137)
 Hinduism (2206)
 Hobbies (44083)
 Home Business (91657)
 Home Improvement (251211)
 Home Repair (46243)
 Humor (4723)
 Import - Export (5459)
 Insurance (45104)
 Interior Design (29616)
 International Property (3488)
 Internet (191031)
 Internet Marketing (146687)
 Investment (22861)
 Islam (1161)
 Judaism (1352)
 Law (80506)
 Link Popularity (4596)
 Manufacturing (20914)
 Marketing (99316)
 MLM (14140)
 Motivation (18233)
 Music (27000)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129734)
 Organizing (7813)
 Party Ideas (11855)
 Pets (38165)
 Poetry (2229)
 Press Release (12689)
 Public Speaking (5643)
 Publishing (7566)
 Quotes (2407)
 Real Estate (126700)
 Recreation & Leisure (95495)
 Relationships (87674)
 Research (16182)
 Sales (80350)
 Science & Technology (110290)
 Search Engines (23514)
 Self Improvement (153300)
 Seniors (6220)
 Sexuality (36010)
 Small Business (49311)
 Software (83033)
 Spiritual (23516)
 Sports (116155)
 Tax (7663)
 Telecommuting (34070)
 Travel & Tourism (308304)
 UK Property Investment (3123)
 Video Games (13382)
 Web Traffic (11790)
 Website Design (56919)
 Website Promotion (36663)
 World News (1000+)
 Writing (35844)
Author Spotlight
ELLIOT CHANG

Financial analyst and author writing on economy and business. ...more
TAL BARNEA

Tal is an electrical engineer with over 25 years of expertise with hardware, software, mechanical an...more
MANMOHAN SINGH

Digital marketing professional with 8 years of experience. A good listner, Stratgist and fun loving ...more
LEMUEL ASIBAL

Lemuel Asibal is a web content writer who also ventures on writing articles and blog posts about any...more
TUSHAR BHATIA

Tushar Bhatia is the Founder President of EmpXtrack Inc with over 19 years of experience in the soft...more


Benefits of in-app ad serving by Watson F





Article Author Biography
Benefits of in-app ad serving by
Article Posted: 12/17/2020
Article Views: 143
Articles Written: 89
Word Count: 599
Article Votes: 0
AddThis Social Bookmark Button

Benefits of in-app ad serving


 
Business
With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue. On the other side of the equation, advertisers and their ad agencies know that they can reach viewers on very specific apps with high quality audiences. Ad serving in mobile apps are more engaging and dynamic than other ad formats. This makes in-app advertising a win-win arrangement for both app publishers and advertisers.

More focus on app experience There are many mobile apps that serve many different purposes and users. A great app can solve many problems and is very valuable to its users. This translates into an increase in interactions and time spent within the app. If an app is designed with suitable ad placements that do not interrupt or annoy users, the ads become a natural and organic part of the app. When users trust an app, they share the same positive view to other components and features of the app, including the ads that get served. Therefore, in-app ads must be relevant and beneficial to users. It is not just there to make money for the app developers but also provide something useful, fun or solve a need or problem.

More convenience for users With today’s mobile lifestyle, people carry their phone pretty much all the time and often check their phone regularly wherever they go. Therefore, it is pretty easy to reach viewers with in-app ad serving. Even better, it is not just passive viewers but engaged viewers because they explicitly open the app and actively use and interact with the app. Your goal is now to ensure your ads are delivered fast and bring value to your viewers.

Less ad blocking In-app ads have a very low chance of being blocked by ad blockers. The app developer and publisher have full control over the content and how they are displayed. It’s not the case when ads are served onto websites. In these cases, a web browser is used to render the page and display the ads. The viewers can easily install a browser add-on to automatically block ads with just a few clicks.

Better ad targeting Mobile devices have GPS functionality and with proper user permissions, it allows advertisers to reach potential clients with very high accuracy. A higher degree of precision and a personal nature of mobile devices can be very useful for certain ad targeting scenarios. For example, a viewer can opt to view offers from individual stores when they enter a shopping mall. The offer can be served when the viewer is near a store or expresses certain interests or behavior while going around the shopping mall. Transparency is key when serving up highly targeted ads so proper disclosures and user permissions are important.

More memorable ads In-app ads are often native ads, which blend seamlessly into the app environment. Because app users are more engaged right from the start, they are more likely to recall the ads seen during their session. This makes in-app advertisements more effective at building brand awareness. Mobile users pull up their frequently used apps many times a day, which help reinforce the brand further.

AdSpeed ad server is a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad hosting technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently.

Related Articles - ad server, ad serving, advertiser,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


TIM FAY

After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
ALEX BELSEY

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
SHALINI MITTAL

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
JAMES KENNY

James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2024, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license