Let’s talk about the big tech company, Facebook. |
But then the article goes on to talk about how Facebook is on the decline and may potentially crash.
Just by reading it, there’s no denying that the author has a grudge against Facebook. But that doesn’t mean there’s some truth to what he said.
One of the major points he made was that Facebook broke the trust of its users over time, which is understandable. If we go back in time, there were a lot of scandals that happened within the platform.
• The most infamous Facebook and Cambridge Analytica story.
• The countless activities tied to Russia.
• It was revealed that they shared a lot of their users’ data with other big companies.
• Multiple bugs and exploits that exposed users’ data and content.
• The ban of Alex Jones, which raised suspicions of internal political biases.
The list goes on.
Of course, a lot of those events led to the whole movement of deleting Facebook. Even the co-founder of WhatsApp jumped on the bandwagon. And if a co-founder of a company that’s owned by Facebook is encouraging people to delete Facebook, that’s how you know Facebook crossed a line.
Now when people hear or see Facebook, they don’t think of a great network where you can connect with almost everyone around the world, they think of a company that they cannot trust their data with.
Let this be an important lesson.
Once you break your customer’s trust, it’s extremely difficult, or even damn near impossible, to regain it, and deservedly so.
But if you’re not in Facebook’s situation, and you’re still in the process of building trust with your customers and readers, one of the best ways to do it is by using the email copywriting methods I teach in How to Become an Email Titan.
You can get the sample chapters by clicking the link below.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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