I spent parts of my last few days of 2020 watching the Harry Potter movie series with some friends who’ve never watched them before. |
So far, we’ve finished the first three movies: The Sorcerer’s Stone, The Chamber of Secrets, and The Prisoner of Azkaban.
It feels great to go through the entire series again, watching everything from my all-time favorites scenes to the ones I’ve forgotten.
Speaking of films, one of my friends sometimes asks me to watch film analysis videos with her. And being the curious George that I am, I agree to do so. So naturally, I start paying more attention to the technical side of films.
One of the most important things I noticed is that every single scene that’s shown is there for a reason. The main one being, to contribute to the main plot (With the exception of the deleted scenes).
For example (And spoilers beyond this point):
When Harry’s broomstick was being jinxed during the Quidditch match scene of The Sorcerer’s Stone, the camera was focused on Professor Snape staring at Harry while silently chanting a spell. However, at the corner, you can see that Professor Quirrell (Later revealed that he was the one jinxing Harry’s broomstick) was doing the same thing. Then, Hermione set Snape’s robe on fire, which caused some panic, knocking Quirrell over in the process. All of a sudden, Harry was able to control his broomstick again.
In The Prisoner of Azkaban, there were multiple incidents where Ron wondered where Hermione came from as if she just appeared out of nowhere. Those small details eventually led to the reveal that Hermione was in possession of a time-turner, which played a very important role in this particular movie.
The same thing is true if you study any of the old newspaper ads written by some of the greatest copywriters in history. Every single word they used was there for a specific reason, to get the reader to take the specific action the ad wants them to do. Not a single word, not a single punctuation, was wasted.
That’s something you always have to keep in mind when you write emails using the methods taught in How to Become an Email Titan. Do your emails contribute to the relationship you’re building with your readers, or not?
To learn more about the email writing methods taught in the book, go to the link below to get the sample chapters.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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