Ask anyone in the world to name the most luxurious watch brand, and you will get almost universally the answer – Rolex. It is perceived as an affiliated status symbol and a standard of consistent quality for more than a century. Rolex is one of the leading Swiss watchmakers that define the benchmarks of the horology industry.
However, the terms ‘Rolex’ and ‘very expensive’ are used almost simultaneously. Indeed, specific Rolex watches can you an arm and a leg. But are Rolex watches worthy of the expensive price tags? Here we will look at the reasons behind their much heftier prices and whether they are worth that price.
The design speaks a lot
Rolex watches come with a superior design that reflects the impeccable efforts of countless designers working in the brand’s factory. It takes several years to design, and every single detail is incorporated with great attention. Instantly recognisable, a Rolex timepiece is designed and produced to perfection. And it naturally takes both quality resources and time to achieve it.
Not any ordinary materials used
This Swiss watchmaker leaves no stones unturned to achieve the level of perfection and quality it has set for its watches. Most of the materials that Rolex uses to craft its timepieces are manufactured in the brand’s factory, such as their patented Oystersteel and Everose gold.
So Rolex’s efforts and dedication to such extensive lengths in developing own elements for their watches naturally get reflected in the price. But what you finally wrap around your wrist is an incredibly high-quality timepiece that could last for generations.
Besides, the brand also uses many costly materials like diamonds and mother-of-pearl, to design the watches. This eventually elevates Rolex prices.
Everything is done in-house
Striving for perfection, Rolex makes every single part of its watches in-house. The watchmaker invests on ample amount of quality resources for managing the entire manufacturing process in the factory. More significantly, while manoeuvering everything in-house, Rolex can maintain each timepiece's quality and reliability.
Going above and beyond
When it comes to the use of materials, Rolex goes above and beyond. They use 904L steel that is much shinier and stronger than the standard 316L stainless steel. This steel is more complex to produce and more expensive to purchase.
Additionally, the watchmaker employs 18ct white gold for the indexes instead of steel to restrain tarnishing. This attention to small details makes Rolex stand out of others, and it also contributes to the price.
A luxury item
A Rolex watch is merely a luxury item, and we have to pay a considerable sum of money to secure a luxury asset. Durability and quality are paramount in luxury objects. It is virtually impossible to find a flaw in a Rolex watch as the brand accepts no mistakes and deviation while making it, and the hefty price tag reflects this efficiency.
The added peace of mind that a Rolex timepiece offers when making your purchase is its second hand value. Virtually all Rolex watches hold excellent value with time, and some models can even appreciate. Whether it is broken or without its original box and papers, a Rolex timepiece will be still valuable. Recall the saying ‘you get what you pay for’.
When investing in a Rolex watch, you are not only paying for a luxury item but also for the glorious heritage, fame and status that Rolex enjoys. A luxury watch today no longer serves as only a time-telling device. It portrays one’s personality, style and success. A Rolex watch is durable, precise, comfortable, and something that can bring a smile on your face whenever you look at it. Thus, it is obvious for Rolex watches to be expensive, and they undoubtedly worth that price.
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