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I personally don’t go to high-end restaurants often. As far as I remember, there have only been two instances where I did go. The first time was at a steakhouse where they served wagyu beef. Fun fact, that was also the first time I ate wagyu beef. I still remember the texture of the meat as if I ate it last week. It was a very interesting dining experience indeed. The second time was more recent. My friend and I went to a steakhouse not so far from where I live. It definitely wasn’t as expensive as the first steakhouse I went to, but it was still a high-end restaurant in my eyes. One of the things that really amazed me was their service. They treated my friend and I almost as if we were royalty. For examples: When the host seated us, she thanked us for choosing to eat at their restaurant, and she said it in a really genuine tone. I’m sure it’s because they’re a restaurant struggling during a pandemic so they appreciate every single customer that stops by. When our appetizer, the wagyu kobe meatballs, arrived, the server served the meatballs to us and poured the sauce over the meatballs in an elegant fashion. For the main course, we ordered salads. After the server placed the dishes on our table, he offered to sprinkle pepper. And during our stay, the host checked up on us a bit more than I expected. Now maybe all of this may sound normal to you, but not to me. Like I said, I don’t go to high-end restaurants often so I’m not used to this level of service. But it does take my mind back to the day I read Tales From the Customer Service Crypt by Vance Morris. It’s a book about his experiences related to customer service and experience, some good and some bad, and the lessons that you can implement. One of the main takeaways I got from the book? Giving your customers the best experience should be of utmost importance. This applies regardless of the type of business you run, or whether you provide products or services. I highly suggest you give this book a read because it just might change how you interact with your customers forever, in a way that they’ll stick with your business for probably years to come. You can find the book using my affiliate link below. https://EllisenWang.com/customer-service-crypt About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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